{
 "schema_version": "1.0",
 "id": "surfox-ai",
 "name": "SurFox AI",
 "research_status": "researched",
 "vendor_domain": "getsurfox.com",
 "category": "Sales & CRM",
 "task": "Sales outreach, leads & CRM",
 "summary": "AI agent that texts, qualifies and books leads over SMS, website chat and inbound voice calls, then hands the ready ones to your team; aimed at staffing, real estate and home-services firms in the US.",
 "best_for": "US staffing agencies, real estate investors and home-services firms with a steady flow of opted-in leads who want an AI to text them back within minutes, qualify them and put calls on the calendar",
 "skip_if": "you are outside the US or cannot complete carrier (A2P) registration, your lists are bought or scraped, you need annual pricing or published overage rates, or you want proof of the learning feature before paying $597 a month",
 "honest_knock": "Billing starts at signup, but you cannot send a text until US carriers approve your A2P registration, and that wait does not pause the bill. The money-back guarantee reads as unconditional on the pricing page; the terms make it depend on using 80% of your messages and on SurFox verifying that the AI failed. The pricing page says only inbound calls count as voice minutes, while the terms say minutes are measured for outbound and inbound calls, and overage is billed automatically. Message top-up prices are not published. The terms put all TCPA liability on you, with an uncapped indemnity, and forbid purchased or scraped lists. We tested only in a sandbox with sample data, so the learning feature, delivery and voice are unverified by us.",
 "pricing": {
  "status": "public",
  "entry_price": "$49",
  "entry_price_terms": "Starter · per account per month, billed monthly in advance",
  "from_price_usd_month": 49.0,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-10-15 in a live browser on getsurfox.com/pricing with its FAQ, the home page and the terms of service last updated 22 September 2026) Four monthly plans, priced by message volume rather than seats. Starter is $49 a month: 1,000 SMS messages, 100 website chat conversations and 20 voice minutes a month, up to 500 new SMS leads, 3 active campaigns and 1 user, with the core AI, knowledge-base upload and Google and Outlook calendar booking, but no conversation learning. Growth is $597 a month: 10,000 messages, 500 website chats, 400 voice minutes and 5 users, plus conversation learning from the last 100 conversations, A/B testing, Zapier and a Chrome extension for lead capture. Growth Plus is $1,497 a month: 25,000 messages, 2,000 chats, 1,000 voice minutes, 15 users, learning from the last 1,000 conversations, multiple personas, unlimited knowledge-base uploads, white-glove onboarding and a dedicated success manager. Scale is $2,497 a month: 40,000 messages, 5,000 chats, 2,000 voice minutes and 15 or more users with the same features. A message is any text in the conversation, yours or the lead's; the page puts a conversation at about 4 to 8 messages. When you near the message limit you are emailed and can buy a top-up, at a price the page does not publish. Voice minutes over the bucket are billed automatically at $0.25 a minute. Website chats pause when the allowance runs out. There are no setup fees and no annual plans; the FAQ says annual options may come later, and the terms reserve annual billing for custom enterprise agreements. You can cancel any time with 24 hours' notice, with no refund for a partial month. Every plan carries a 30-day money-back guarantee whose clock starts when your carrier (A2P) registration is approved, not at payment, and which pays out only if you sent at least 80% of your monthly messages and the AI demonstrably failed at its core tasks.",
  "verified_at": "2026-10-15",
  "source_url": "https://www.getsurfox.com/pricing"
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "The pricing page says only inbound calls count as voice minutes, while the terms say minutes are measured for outbound and inbound calls, and overage is billed automatically.",
   "verified_at": "2026-10-15",
   "source_url": "https://www.getsurfox.com/pricing"
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "There are no setup fees and no annual plans; the FAQ says annual options may come later, and the terms reserve annual billing for custom enterprise agreements.",
   "verified_at": "2026-10-15",
   "source_url": "https://www.getsurfox.com/pricing"
  }
 ],
 "compare_with": {
  "name": "Salesmessage",
  "why": "Salesmessage is in our dossiers too, re-read on 13 October 2026: Basic $25 a month for 500 message credits and Pro $329 for 10,000, a business texting inbox with automation that your own team works. SurFox AI, read on 15 October 2026, is $49 for 1,000 messages and $597 for 10,000, and sells an AI that holds the whole qualifying conversation and books the call itself. Salesmessage is cheaper per message and keeps people in the loop; SurFox costs more to hand the first conversation to the AI."
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/surfox-ai.json",
  "review": "https://marketingandsalessoftware.com/surfox-ai-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/surfox-ai/",
  "vendor_site": "https://getsurfox.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://getsurfox.com/?aff=50R4QBCY",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product."
 ],
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "SurFox AI",
    "product_id": "surfox-ai",
    "run_date": "2026-10-12",
    "what": "A review account in SurFox's review sandbox, given to us by the founder. The sandbox says so on every page: leads, dashboards and results are sample data, messaging is switched off and the AI Learning page is a mock-up. Two things work for real there, the test conversation on a campaign and Surf, the campaign assistant. We played leads against a sample campaign for an analytics company over SMS on 3 October 2026, sent our findings to SurFox, and re-tested on 6 and 12 October 2026 after they shipped fixes. We did not send a real text, connect a CRM, take a voice call or see the learning feature work on real conversations.",
    "findings": [
     "It did not invent a price. Asked what the product costs, the AI said the price depends on data sources and users and would be given on the call, which matched the knowledge document we gave it. A request to stop texting was honoured at once and classed as an opt-out.",
     "The first test, on 3 October, had visible faults: a placeholder [SLOTS] sent as text, a summary claiming the lead had picked a time slot when they had not, a question answered as unknown although the knowledge document covered it, and openers longer than the 150 characters SurFox aims for. SurFox fixed these after our feedback. On 12 October the AI offered three real times, the booking produced a hot-lead email with a calendar file and a 20-minute duration that matched the conversation, and two openers came in at 143 and 130 characters.",
     "Asking for a call directly ('Can someone call me this week?') ended the test as a hand-off to the team without offering a time; asking to book a demo did offer times. Both are reasonable, but you choose which one your campaign should push.",
     "The learning feature that defines the Growth plan could not be judged: the sandbox shows sample data and says real learning needs hundreds of real conversations over several weeks. Delivery, voice, CRM syncing and real costs per conversation were also outside what a sandbox can show."
    ],
    "not_tested": null,
    "report": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "surfox-ai:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "surfox-ai:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "surfox-ai:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "surfox-ai:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "offers": [
  {
   "offer_id": "surfox-ai-reader-offer",
   "version": "3ade67981f",
   "offer_type": "price_discount",
   "benefit": "10% off the first three months",
   "verification_status": "vendor_confirmed",
   "expires_at": null,
   "record": "https://aibuildermarketplace.com/api/v1/offers.json#surfox-ai-reader-offer"
  }
 ]
}