{
 "schema_version": "1.0",
 "id": "surfer-surferseo",
 "name": "Surfer (SurferSEO)",
 "research_status": "researched",
 "vendor_domain": "surferseo.com",
 "category": "Marketing",
 "task": "SEO, content & landing pages",
 "summary": "Content optimization against live SERP data, and since 2026 a tracker for how often a brand is cited in AI answers like ChatGPT and Google AI Overviews. Billed yearly at four tiers.",
 "best_for": "content marketers, SEO specialists and agencies that need on-page optimization against live SERP data and want to start tracking how often they are cited in AI answers",
 "skip_if": "you are a solo blogger who needs keyword research rather than document-level optimization, or you cannot commit to a year — every listed rate assumes annual billing",
 "honest_knock": "Every tier quotes its monthly rate on annual billing, so the number you see is a year's commitment rather than a monthly one. The meter that actually forces an upgrade is documents: 120 to 360 optimizations depending on tier, which a working content team passes faster than it expects. And the AI-visibility tracking that the product now leads with is capped by prompt count per tier, so watching more of your market costs a step up rather than an add-on.",
 "pricing": {
  "status": "public",
  "entry_price": "$49",
  "entry_price_terms": "Discovery · per month, billed yearly",
  "from_price_usd_month": 49.0,
  "plans": [
   {
    "name": "Discovery",
    "price": "$49/mo billed yearly",
    "includes": "120 documents, 10 pages tracked, no AI prompt tracking"
   },
   {
    "name": "Standard",
    "price": "$99/mo billed yearly",
    "includes": "360 documents, 25 AI prompts refreshed weekly, 3 seats"
   },
   {
    "name": "Pro",
    "price": "$182/mo billed yearly",
    "includes": "50 AI prompts refreshed daily, 5 brand workspaces, 5 seats"
   },
   {
    "name": "Peace of Mind",
    "price": "$299/mo billed yearly",
    "includes": "unlimited documents, 100 prompts daily, API access, 10 seats"
   },
   {
    "name": "Enterprise",
    "price": "$999/mo",
    "includes": "tailored packages, SSO, white-label, advisory programme"
   },
   {
    "name": "AI Search Analytics",
    "price": "$82/mo billed yearly (50 prompts)",
    "includes": "sold on its own, no SEO suite — 50 AI prompts daily, or $158 for 100 prompts and $308 for 200"
   }
  ],
  "plans_source": "hand-curated from the vendor's pricing page",
  "notes": "(re-read 2026-09-19 on surferseo.com/pricing from the Netherlands; earlier reads 2026-08-25 from the Netherlands and 2026-08-26 over a US connection) Billed yearly: Discovery $49/mo, Standard $99/mo, Pro $182/mo and Peace of Mind $299/mo, with Enterprise at $999/mo and AI Search Analytics sold on its own from $82/mo. Monthly billing is on the same cards behind the toggle and is no longer something you have to work out: $59, $119, $219, $359 and $95, with the annual commitment saving between $120 and $720 a year, up to 17 percent by their own FAQ.\n\nAI Search Analytics is a ladder rather than a single price, which is the part that catches people out. Its card carries a prompt dropdown and each step is a complete monthly price: 50 prompts at $82 a month on the annual commitment or $95 monthly, 100 prompts at $158 or $185, 200 prompts at $308 or $365. The tier the card opens on changed on 8 September 2026 from 100 prompts to 50, so a quote of $158 from August and a quote of $82 from today are both correct readings of the same unchanged ladder — they are different rungs. Check which rung your checkout page is on before you compare it with anything.\n\nWorth knowing if you are outside the US: we read this page from both sides and the numbers do not convert. A European is quoted €49 to €299 where an American is quoted $49 to $299, which at today's rate makes the same subscription materially more expensive in Europe.",
  "verified_at": "2026-09-19",
  "source_url": "https://surferseo.com/pricing/"
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Monthly billing is on the same cards behind the toggle and is no longer something you have to work out: $59, $119, $219, $359 and $95, with the annual commitment saving between $120 and $720 a year, up to 17 percent by their own FAQ.",
   "verified_at": "2026-09-19",
   "source_url": "https://surferseo.com/pricing/"
  }
 ],
 "compare_with": {
  "name": "Rank Math",
  "why": "the WordPress plugin people weigh this against — Rank Math optimises inside your site for a far smaller fee, Surfer works document by document against live SERP data and adds AI-answer tracking; the split is whether you are optimising a site or writing at volume"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/surfer-surferseo.json",
  "review": "https://aibuildermarketplace.com/b2b/surfer-surferseo-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/surfer-surferseo/",
  "vendor_site": "https://surferseo.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://get.surferseo.com/wcvko5qhbzuq",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "surfer-surferseo:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "surfer-surferseo:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "surfer-surferseo:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "surfer-surferseo:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}