{
 "schema_version": "1.0",
 "id": "simplybook-me",
 "name": "SimplyBook.me",
 "research_status": "researched",
 "vendor_domain": "simplybook.me",
 "category": "Operations & Workflow",
 "task": null,
 "summary": "Online booking and scheduling system for service businesses — booking website and widget, provider calendars, automated reminders and online payments.",
 "best_for": "service businesses that take appointments and want a booking page, reminders and online payment without building one",
 "skip_if": "you only need a simple calendar link for one person — a free scheduling link does that without a booking system on top",
 "honest_knock": "The plan ladder is set by bookings per month and by how many custom features you may switch on, and those two ceilings move independently — so you can outgrow a plan on features while nowhere near the booking cap, or the reverse. Free and Basic also carry SimplyBook.me branding on your booking page; white-label starts at Premium. Two integration limits sit in their own documentation. Calendar Sync works with web calendars only, and the help page warns it may not work with Microsoft Exchange calendars. The Zapier connector, which gained a create-booking action in June 2026, stops working once HIPAA or Google Authenticator is switched on — so the practices most likely to need HIPAA lose the Zapier route.",
 "pricing": {
  "status": "public",
  "entry_price": "€11.90",
  "entry_price_terms": "per month billed annually (€13.90 monthly)",
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-16 and again 2026-10-20 on simplybook.me/en/pricing, EUR, priceCurrency 'EUR' in the page's own markup) Free plan, EUR 0 a month: 50 bookings a month, 1 custom feature, 1 provider, no card needed. Basic EUR 11.9 a month billed annually or EUR 13.9 monthly: 100 bookings, 3 custom features, 5 providers. Standard EUR 24.9 billed annually or EUR 29.9 monthly: 500 bookings, 8 custom features, 15 providers. Premium EUR 49.9 billed annually or EUR 59.9 monthly: 2,000 bookings, unlimited custom features, 30 providers. Enterprise is custom-priced after a call. Annual billing saves a stated 17%. Their own page says no setup fees, no transaction fees and no per-user charges; payment processors bill their own rates separately. A 14-day trial of premium features runs without a card. Add-ons are priced in dollars on the same page: 100 SMS credits $8, 100 extra bookings $4, a custom domain with three years of SSL $119. Currency note: on 2026-09-20 the same page served the ladder in Brazilian reais to two European networks; on 2026-10-16 and 2026-10-20 it was in euros, while a second reading on 2026-10-20 from another connection showed the same figures with dollar signs, so check the currency on the card before you compare.",
  "verified_at": "2026-10-20",
  "source_url": null,
  "schema_offer": {
   "price": 13.9,
   "currency": "EUR",
   "description": "Basic, per month, billed month-to-month. From our pricing notes: “Basic EUR 11.9 a month billed annually or EUR 13.9 monthly: 100 bookings, 3 custom features, 5 providers” Read on the vendor's own pricing page on 2026-10-20.",
   "page": "https://aibuildermarketplace.com/b2b/simplybook-me-review/"
  },
  "source_quotes": [
   {
    "field": "free_trial",
    "plan": null,
    "quote": "free 14-day trial",
    "source_url": "https://simplybook.me/en/default/registration",
    "read_on": "2026-10-29"
   }
  ],
  "recent_change": null,
  "price_history": null
 },
 "free_plan": true,
 "free_plan_evidence": "(re-verified 2026-10-16 and again 2026-10-20 on simplybook.me/en/pricing, EUR, priceCurrency 'EUR' in the page's own markup) Free plan, EUR 0 a month: 50 bookings a month, 1 custom feature, 1 provider, no card needed.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Add-ons are priced in dollars on the same page: 100 SMS credits $8, 100 extra bookings $4, a custom domain with three years of SSL $119.",
   "verified_at": "2026-10-20",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Add-ons are priced in dollars on the same page: 100 SMS credits $8, 100 extra bookings $4, a custom domain with three years of SSL $119.",
   "verified_at": "2026-10-20",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing saves a stated 17%.",
   "verified_at": "2026-10-20",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Calendly or Acuity Scheduling",
  "why": "simpler scheduling tools"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/simplybook-me.json",
  "review": "https://aibuildermarketplace.com/b2b/simplybook-me-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/simplybook-me/",
  "vendor_site": "https://simplybook.me"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://simplybook.me/?red=aibuil",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "EUR",
   "unit": "provider",
   "axis": "users",
   "plans": [
    {
     "id": "free",
     "name": "Free",
     "model": "free",
     "max_units": 1,
     "evidence": "Free plan, EUR 0 a month: 50 bookings a month, 1 custom feature, 1 provider, no card needed"
    },
    {
     "id": "basic",
     "name": "Basic",
     "model": "flat",
     "max_units": 5,
     "annual_month": 11.9,
     "monthly": 13.9,
     "evidence": "Basic EUR 11.9 a month billed annually or EUR 13.9 monthly: 100 bookings, 3 custom features, 5 providers"
    },
    {
     "id": "standard",
     "name": "Standard",
     "model": "flat",
     "max_units": 15,
     "annual_month": 24.9,
     "monthly": 29.9,
     "evidence": "Standard EUR 24.9 billed annually or EUR 29.9 monthly: 500 bookings, 8 custom features, 15 providers"
    },
    {
     "id": "premium",
     "name": "Premium",
     "model": "flat",
     "max_units": 30,
     "annual_month": 49.9,
     "monthly": 59.9,
     "evidence": "Premium EUR 49.9 billed annually or EUR 59.9 monthly: 2,000 bookings, unlimited custom features, 30 providers"
    },
    {
     "id": "enterprise",
     "name": "Enterprise",
     "model": "quote",
     "evidence": "Enterprise is custom-priced after a call"
    }
   ],
   "not_computable": [
    "Plans are also capped by monthly bookings (50, 100, 500, 2,000) and custom features (1, 3, 8, unlimited); the motor sizes by providers only.",
    "SMS, WhatsApp, AI booking credits and extra bookings are metered add-ons priced separately."
   ],
   "rules_verified_at": "2026-10-20"
  },
  "growth": {
   "annual": {
    "product_id": "simplybook-me",
    "currency": "EUR",
    "axis": "users",
    "unit": "provider",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 11.9,
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       "enterprise": "quote"
      }
     },
     {
      "units": 2,
      "cheapest_plan": "basic",
      "cheapest_plan_name": "Basic",
      "total_month": 11.9,
      "billed": {
       "amount": 142.8,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": 11.9,
       "standard": 24.9,
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      }
     },
     {
      "units": 3,
      "cheapest_plan": "basic",
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      "ranges": [],
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     },
     {
      "units": 5,
      "cheapest_plan": "basic",
      "cheapest_plan_name": "Basic",
      "total_month": 11.9,
      "billed": {
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       "every": "year"
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      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
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      }
     },
     {
      "units": 10,
      "cheapest_plan": "standard",
      "cheapest_plan_name": "Standard",
      "total_month": 24.9,
      "billed": {
       "amount": 298.8,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": "not_eligible",
       "standard": 24.9,
       "premium": 49.9,
       "enterprise": "quote"
      }
     },
     {
      "units": 15,
      "cheapest_plan": "standard",
      "cheapest_plan_name": "Standard",
      "total_month": 24.9,
      "billed": {
       "amount": 298.8,
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      "ranges": [],
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     },
     {
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      "total_month": 49.9,
      "billed": {
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      "ranges": [],
      "per_plan": {
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     },
     {
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      "cheapest_plan": "premium",
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     },
     {
      "units": 50,
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      "billed": null,
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": "not_eligible",
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       "premium": "not_eligible",
       "enterprise": "quote"
      }
     },
     {
      "units": 100,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": "not_eligible",
       "standard": "not_eligible",
       "premium": "not_eligible",
       "enterprise": "quote"
      }
     }
    ],
    "switch_points": [
     {
      "from_units": 1,
      "to_units": 2,
      "from_plan": "free",
      "to_plan": "basic",
      "from_plan_name": "Free",
      "to_plan_name": "Basic"
     },
     {
      "from_units": 5,
      "to_units": 10,
      "from_plan": "basic",
      "to_plan": "standard",
      "from_plan_name": "Basic",
      "to_plan_name": "Standard"
     },
     {
      "from_units": 15,
      "to_units": 20,
      "from_plan": "standard",
      "to_plan": "premium",
      "from_plan_name": "Standard",
      "to_plan_name": "Premium"
     },
     {
      "from_units": 25,
      "to_units": 50,
      "from_plan": "premium",
      "to_plan": null,
      "from_plan_name": "Premium",
      "to_plan_name": null
     }
    ],
    "conflicts": [],
    "unknowns": [
     "Plans are also capped by monthly bookings (50, 100, 500, 2,000) and custom features (1, 3, 8, unlimited); the motor sizes by providers only.",
     "SMS, WhatsApp, AI booking credits and extra bookings are metered add-ons priced separately."
    ],
    "measured": [
     {
      "claim": "free 14-day trial",
      "claim_source": "https://simplybook.me/en/default/registration",
      "claim_read_on": "2026-10-29",
      "observed": "The app shows fourteen days left and an end date of 13 November. Free can be selected only in the final seven days of trial.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#claim-vs-measured"
      },
      "plan": "Free trial (14 days)",
      "comparability": "Compared on the free trial account as it opened, with 50 bookings and 5 providers.",
      "status": "confirmed",
      "buying_consequence": "Immediate selection of Basic is blocked by the custom-feature limit.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/"
     },
     {
      "claim": "free 14-day trial",
      "claim_source": "https://simplybook.me/en/default/registration",
      "claim_read_on": "2026-10-29",
      "observed": "No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#claim-vs-measured"
      },
      "plan": "Free trial (14 days)",
      "comparability": "Same trial account; yearly plan prices were read in the app, without opening Buy now.",
      "status": "not_testable",
      "buying_consequence": "Final currency, tax, term, seats, fees and payment total remain unverified.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Not testable",
      "review_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/"
     }
    ]
   },
   "monthly": {
    "product_id": "simplybook-me",
    "currency": "EUR",
    "axis": "users",
    "unit": "provider",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
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       "basic": 13.9,
       "standard": 29.9,
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       "enterprise": "quote"
      }
     },
     {
      "units": 2,
      "cheapest_plan": "basic",
      "cheapest_plan_name": "Basic",
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     },
     {
      "units": 3,
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      "cheapest_plan_name": "Basic",
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       "enterprise": "quote"
      }
     },
     {
      "units": 5,
      "cheapest_plan": "basic",
      "cheapest_plan_name": "Basic",
      "total_month": 13.9,
      "billed": {
       "amount": 13.9,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": 13.9,
       "standard": 29.9,
       "premium": 59.9,
       "enterprise": "quote"
      }
     },
     {
      "units": 10,
      "cheapest_plan": "standard",
      "cheapest_plan_name": "Standard",
      "total_month": 29.9,
      "billed": {
       "amount": 29.9,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": "not_eligible",
       "standard": 29.9,
       "premium": 59.9,
       "enterprise": "quote"
      }
     },
     {
      "units": 15,
      "cheapest_plan": "standard",
      "cheapest_plan_name": "Standard",
      "total_month": 29.9,
      "billed": {
       "amount": 29.9,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
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       "enterprise": "quote"
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     },
     {
      "units": 20,
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      "total_month": 59.9,
      "billed": {
       "amount": 59.9,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": "not_eligible",
       "standard": "not_eligible",
       "premium": 59.9,
       "enterprise": "quote"
      }
     },
     {
      "units": 25,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 59.9,
      "billed": {
       "amount": 59.9,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": "not_eligible",
       "standard": "not_eligible",
       "premium": 59.9,
       "enterprise": "quote"
      }
     },
     {
      "units": 50,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": "not_eligible",
       "standard": "not_eligible",
       "premium": "not_eligible",
       "enterprise": "quote"
      }
     },
     {
      "units": 100,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "basic": "not_eligible",
       "standard": "not_eligible",
       "premium": "not_eligible",
       "enterprise": "quote"
      }
     }
    ],
    "switch_points": [
     {
      "from_units": 1,
      "to_units": 2,
      "from_plan": "free",
      "to_plan": "basic",
      "from_plan_name": "Free",
      "to_plan_name": "Basic"
     },
     {
      "from_units": 5,
      "to_units": 10,
      "from_plan": "basic",
      "to_plan": "standard",
      "from_plan_name": "Basic",
      "to_plan_name": "Standard"
     },
     {
      "from_units": 15,
      "to_units": 20,
      "from_plan": "standard",
      "to_plan": "premium",
      "from_plan_name": "Standard",
      "to_plan_name": "Premium"
     },
     {
      "from_units": 25,
      "to_units": 50,
      "from_plan": "premium",
      "to_plan": null,
      "from_plan_name": "Premium",
      "to_plan_name": null
     }
    ],
    "conflicts": [],
    "unknowns": [
     "Plans are also capped by monthly bookings (50, 100, 500, 2,000) and custom features (1, 3, 8, unlimited); the motor sizes by providers only.",
     "SMS, WhatsApp, AI booking credits and extra bookings are metered add-ons priced separately."
    ],
    "measured": [
     {
      "claim": "free 14-day trial",
      "claim_source": "https://simplybook.me/en/default/registration",
      "claim_read_on": "2026-10-29",
      "observed": "The app shows fourteen days left and an end date of 13 November. Free can be selected only in the final seven days of trial.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#claim-vs-measured"
      },
      "plan": "Free trial (14 days)",
      "comparability": "Compared on the free trial account as it opened, with 50 bookings and 5 providers.",
      "status": "confirmed",
      "buying_consequence": "Immediate selection of Basic is blocked by the custom-feature limit.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/"
     },
     {
      "claim": "free 14-day trial",
      "claim_source": "https://simplybook.me/en/default/registration",
      "claim_read_on": "2026-10-29",
      "observed": "No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#claim-vs-measured"
      },
      "plan": "Free trial (14 days)",
      "comparability": "Same trial account; yearly plan prices were read in the app, without opening Buy now.",
      "status": "not_testable",
      "buying_consequence": "Final currency, tax, term, seats, fees and payment total remain unverified.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Not testable",
      "review_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/"
     }
    ]
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Data export tested on 2026-10-30; contract terms not researched. Scope and untested export routes are listed in measured.exit_test.",
  "Being verified: refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none."
 ],
 "verification": {
  "price": "read",
  "free_trial": "quoted",
  "refund": "being_verified"
 },
 "status_page": null,
 "measured": {
  "support": null,
  "onboarding": null,
  "inbox": {
   "timeline": {
    "signup_at": null,
    "messages": [
     {
      "received_at": "2026-10-30T09:59:08Z",
      "sender_name": "SimplyBook.me team",
      "sender_domain": "simplybook.me",
      "subject": "Email confirmation",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-30T10:00:00Z",
      "sender_name": "SimplyBook.me team",
      "sender_domain": "simplybook.me",
      "subject": "Your SimplyBook.me account is ready",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-11-01T12:08:20Z",
      "sender_name": "SimplyBook.me team",
      "sender_domain": "simplybook.me",
      "subject": "This can be so easy - be up and running in 2 days",
      "folder": "inbox",
      "offer": null
     }
    ]
   },
   "window_start": "2026-10-29T23:00:00Z",
   "window_end": "2026-11-12T23:00:00Z",
   "window_days": 14,
   "time_basis": "signup_date_midnight_Europe_Amsterdam",
   "status": "partial",
   "observed_at": "2026-11-02T02:18:01.612935Z",
   "counts": {
    "transactional": 0,
    "onboarding_tips": 0,
    "sales_upsell": 0,
    "personal_looking_sales": 0
   },
   "first_sales_email_hours": null,
   "has_list_unsubscribe": true,
   "uncertain": 3,
   "after_cancel": {
    "status": "not_tested"
   },
   "after_deletion": {
    "status": "not_tested"
   },
   "after_unsubscribe": {
    "status": "not_tested"
   }
  },
  "invites": {
   "status": "not_tested",
   "default_on": "not_tested",
   "plus_accepted": "not_tested",
   "invitee_can_unsubscribe": "not_tested",
   "address_book_requested": "not_tested",
   "workspace_requested": "not_tested"
  },
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-10-30",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/",
  "method": [
   "Went through the five-step setup wizard",
   "Created two made-up services with prices and two-line descriptions",
   "Checked the reports and settings menus for an export",
   "Looked at the plans and the directory listing"
  ],
  "claims": [
   {
    "claim": "free 14-day trial",
    "claim_source": "https://simplybook.me/en/default/registration",
    "claim_read_on": "2026-10-29",
    "observed": "The app shows fourteen days left and an end date of 13 November. Free can be selected only in the final seven days of trial.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#claim-vs-measured"
    },
    "plan": "Free trial (14 days)",
    "comparability": "Compared on the free trial account as it opened, with 50 bookings and 5 providers.",
    "status": "confirmed",
    "buying_consequence": "Immediate selection of Basic is blocked by the custom-feature limit.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "free 14-day trial",
    "claim_source": "https://simplybook.me/en/default/registration",
    "claim_read_on": "2026-10-29",
    "observed": "No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#claim-vs-measured"
    },
    "plan": "Free trial (14 days)",
    "comparability": "Same trial account; yearly plan prices were read in the app, without opening Buy now.",
    "status": "not_testable",
    "buying_consequence": "Final currency, tax, term, seats, fees and payment total remain unverified.",
    "buyer_direction": null,
    "claim_changed_on": null
   }
  ],
  "exit_test": {
   "run_date": "2026-10-30",
   "what": "Created two services from the booking kit, without making bookings or client records.",
   "first_import": null,
   "file_inspected": false,
   "reimport_tested": false,
   "awkward": "Services became bookable immediately. The company was listed on Booking.page without an opt-in, using the registration phone number. The tester removed the marketplace listing and recorded the deletion confirmation. The trial already used four custom features, preventing selection of Basic, which allows three.",
   "friction": {
    "export_route": "Manage > Services, Reports and Settings were inspected; no service or configuration export was offered in the visible UI.",
    "format": "No service export file; booking and client reports are different objects and were not tested.",
    "reimport": "No service import route was found; restoration remains untested.",
    "cancellation": "Cancellation, expiry and account deletion were not tested. The control date, where recorded, is planning only."
   },
   "not_tested": [
    "Full signup screen count and first-result setup speed.",
    "Actual cancellation, expiry and deletion.",
    "All kit fields that were not entered.",
    "Application reimport or restoration."
   ],
   "available_fields": [],
   "not_offered": [],
   "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
   "evidence_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#exit-test"
  },
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#hands-on"
   },
   "trial_duration_confirmed": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#hands-on"
   },
   "export_file_inspected": {
    "value": false,
    "basis": "Created two services from the booking kit, without making bookings or client records. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#exit-test"
   },
   "export_reimport_tested": {
    "value": false,
    "basis": "Created two services from the booking kit, without making bookings or client records. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#exit-test"
   },
   "export_direct_download": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#hands-on"
   },
   "marketing_emails_14d": {
    "value": "not_tested",
    "basis": "No complete unambiguous 14-day inbox observation available.",
    "observed_on": "2026-11-02",
    "evidence_url": null
   }
  }
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "SimplyBook.me",
    "product_id": "simplybook-me",
    "run_date": "2026-10-30",
    "session_type": "hands_on",
    "what": "Tested by our team on 30 October 2026 on the free trial: Daan created the account and our AI assistant ran the test in Daan's browser. We went through the setup wizard, created two made-up services with prices and descriptions, and looked for a way to export them. We made no bookings.",
    "findings": [
     "The trial runs 14 days (until 13 November) with 50 bookings, 5 providers and 5 users. No card was asked.",
     "Our company was put on SimplyBook's public Booking.page marketplace without asking, with the phone number from signup as the company phone. We removed it under Settings > Directory listing.",
     "The two services were bookable in the booking widget straight after the wizard. Names with accents and prices (12,10 € and 24,20 €) came through correctly.",
     "We found no way to export services or settings. The reports cover bookings, clients, sales and payments only.",
     "After the trial you can only drop to the Free plan from seven days before it ends. Basic (€ 11.90 a month, billed yearly) was blocked for us because the trial already used four custom features and Basic allows three."
    ],
    "not_tested": [
     "Taking a booking and exporting bookings or clients",
     "Payments",
     "Contacting support"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "claim_checks": [
     {
      "claim": "free 14-day trial",
      "claim_source": "https://simplybook.me/en/default/registration",
      "claim_read_on": "2026-10-29",
      "observed": "The app shows fourteen days left and an end date of 13 November. Free can be selected only in the final seven days of trial.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#claim-vs-measured"
      },
      "plan": "Free trial (14 days)",
      "comparability": "Compared on the free trial account as it opened, with 50 bookings and 5 providers.",
      "status": "confirmed",
      "buying_consequence": "Immediate selection of Basic is blocked by the custom-feature limit.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "free 14-day trial",
      "claim_source": "https://simplybook.me/en/default/registration",
      "claim_read_on": "2026-10-29",
      "observed": "No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/simplybook-me-review/#claim-vs-measured"
      },
      "plan": "Free trial (14 days)",
      "comparability": "Same trial account; yearly plan prices were read in the app, without opening Buy now.",
      "status": "not_testable",
      "buying_consequence": "Final currency, tax, term, seats, fees and payment total remain unverified.",
      "buyer_direction": null,
      "claim_changed_on": null
     }
    ],
    "claim_checks_note": "A vendor claim (quoted, with source and read date) set against what we observed in this session on the plan stated. status is confirmed, contradicted, not_comparable, not_testable or out_of_date; it is not a score of the product.",
    "exit_test": {
     "run_date": "2026-10-30",
     "what": "Created two services from the booking kit, without making bookings or client records.",
     "first_import": null,
     "file_inspected": false,
     "reimport_tested": false,
     "awkward": "Services became bookable immediately. The company was listed on Booking.page without an opt-in, using the registration phone number. The tester removed the marketplace listing and recorded the deletion confirmation. The trial already used four custom features, preventing selection of Basic, which allows three.",
     "friction": {
      "export_route": "Manage > Services, Reports and Settings were inspected; no service or configuration export was offered in the visible UI.",
      "format": "No service export file; booking and client reports are different objects and were not tested.",
      "reimport": "No service import route was found; restoration remains untested.",
      "cancellation": "Cancellation, expiry and account deletion were not tested. The control date, where recorded, is planning only."
     },
     "not_tested": [
      "Full signup screen count and first-result setup speed.",
      "Actual cancellation, expiry and deletion.",
      "All kit fields that were not entered.",
      "Application reimport or restoration."
     ],
     "available_fields": [],
     "not_offered": [],
     "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product."
    },
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "simplybook-me:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "simplybook-me:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "simplybook-me:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "simplybook-me:pricing_gap_1",
   "key": "pricing_gap_1",
   "question": "Our price check could not put a number on this part of the cost: Plans are also capped by monthly bookings (50, 100, 500, 2,000) and custom features (1, 3, 8, unlimited); the motor sizes by providers only. Can you publish the price or the rule?",
   "status": "open"
  },
  {
   "question_id": "simplybook-me:pricing_gap_2",
   "key": "pricing_gap_2",
   "question": "Our price check could not put a number on this part of the cost: SMS, WhatsApp, AI booking credits and extra bookings are metered add-ons priced separately. Can you publish the price or the rule?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}