{
 "schema_version": "1.0",
 "id": "similarweb",
 "name": "Similarweb",
 "research_status": "researched",
 "vendor_domain": "similarweb.com",
 "category": "SEO & Marketing",
 "task": "SEO, content & landing pages",
 "summary": "Competitive intelligence on web traffic, search and ads — what your competitors' visitors do.",
 "best_for": "a single analyst or marketer who needs competitor traffic and channel estimates often enough to justify $125 a month, and teams who are prepared to negotiate an annual contract for more than one seat",
 "skip_if": "you want a quick check on one competitor — the free tier and public estimates cover that, and the cheapest paid plan is $125 a month for a single user",
 "honest_knock": "Similarweb does publish a price — $125 a month for one seat on annual billing, or $199 if you pay monthly. What it does not publish is anything above one seat: the business and enterprise tab carries no figure at all and routes straight to a sales call, where the number depends on what they think you can pay. So the decision splits in two. One analyst can price this today and start a trial without speaking to anyone. A team walks into a negotiation, and should walk in with a ceiling already written down — plus the two line items priced apart from the seats: 37 months of data history is an add-on, and API access is quoted separately.",
 "pricing": {
  "status": "public",
  "entry_price": "$125",
  "entry_price_terms": "per month on annual billing ($199 monthly) for one user",
  "from_price_usd_month": 125.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-16 on their own pricing page; first read 2026-08-25) The entrepreneur plans are published: $125 per month on annual billing for Competitive Intelligence, $333 for Competitive Intel & SEO & AEO, and $542 for Competitive Intel, SEO & AEO & Ads — or $199, $399 and $649 respectively on monthly billing, each for a single user. Included history differs by plan and is easy to miss: 3 months on the entry plan, 6 months on the two above it. What is not published is the business and enterprise tab: it carries no figure at all and routes every tier to 'Talk to sales' for a custom package, and the FAQ repeats that premium features require one. A free trial is offered without a stated length. Up to 37 months of data history is sold as an add-on rather than an inclusion, and API access is either standalone or inside a custom package.",
  "verified_at": "2026-10-16",
  "source_url": "https://www.similarweb.com/packages/web/?type=Individuals"
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Up to 37 months of data history is sold as an add-on rather than an inclusion, and API access is either standalone or inside a custom package.",
   "verified_at": "2026-10-16",
   "source_url": "https://www.similarweb.com/packages/web/?type=Individuals"
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "(re-verified 2026-10-16 on their own pricing page; first read 2026-08-25) The entrepreneur plans are published: $125 per month on annual billing for Competitive Intelligence, $333 for Competitive Intel & SEO & AEO, and $542 for Competitive Intel, SEO & AEO & Ads — or $199, $399 and $649 respectively on monthly billing, each for a single user.",
   "verified_at": "2026-10-16",
   "source_url": "https://www.similarweb.com/packages/web/?type=Individuals"
  }
 ],
 "compare_with": {
  "name": "Semrush or Ahrefs",
  "why": "the tools people weigh this against — all three publish a single-seat price, so the comparison comes down to scope per dollar"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/similarweb.json",
  "review": "https://marketingandsalessoftware.com/similarweb-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/similarweb/",
  "vendor_site": "https://similarweb.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://similarweb.partnerlinks.io/nikoa7tzrhcs",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "user",
   "axis": "users",
   "plans": [
    {
     "id": "competitive-intelligence",
     "name": "Competitive Intelligence",
     "model": "flat",
     "max_units": 1,
     "annual_month": 125,
     "monthly": 199,
     "evidence": "$125 per month on annual billing for Competitive Intelligence, $333 for Competitive Intel & SEO & AEO, and $542 for Competitive Intel, SEO & AEO & Ads — or $199, $399 and $649 respectively on monthly billing, each for a single user"
    },
    {
     "id": "ci-seo-aeo",
     "name": "Competitive Intel & SEO & AEO",
     "model": "flat",
     "max_units": 1,
     "annual_month": 333,
     "monthly": 399,
     "evidence": "$125 per month on annual billing for Competitive Intelligence, $333 for Competitive Intel & SEO & AEO, and $542 for Competitive Intel, SEO & AEO & Ads — or $199, $399 and $649 respectively on monthly billing, each for a single user"
    },
    {
     "id": "ci-seo-aeo-ads",
     "name": "Competitive Intel, SEO & AEO & Ads",
     "model": "flat",
     "max_units": 1,
     "annual_month": 542,
     "monthly": 649,
     "evidence": "$125 per month on annual billing for Competitive Intelligence, $333 for Competitive Intel & SEO & AEO, and $542 for Competitive Intel, SEO & AEO & Ads — or $199, $399 and $649 respectively on monthly billing, each for a single user"
    },
    {
     "id": "business",
     "name": "Business / Enterprise",
     "model": "quote",
     "evidence": "routes every tier to 'Talk to sales' for a custom package"
    }
   ],
   "notes": [
    "Included history: 3 months on the entry plan, 6 months on the two above it."
   ],
   "not_computable": [
    {
     "text": "Up to 37 months of data history is sold as an add-on, price not published.",
     "affects_cost": true
    },
    {
     "text": "API access is standalone or inside a custom package, price not published.",
     "affects_cost": true
    }
   ],
   "rules_verified_at": "2026-10-16"
  },
  "growth": {
   "annual": {
    "product_id": "similarweb",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "annual",
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       "every": "year"
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      "ranges": [],
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    ],
    "switch_points": [
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      "to_units": 2,
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      "from_plan_name": "Competitive Intelligence",
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     }
    ],
    "conflicts": [],
    "unknowns": [
     "Up to 37 months of data history is sold as an add-on, price not published.",
     "API access is standalone or inside a custom package, price not published."
    ]
   },
   "monthly": {
    "product_id": "similarweb",
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    "axis": "users",
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    "rows": [
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     },
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     },
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     },
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     },
     {
      "units": 50,
      "cheapest_plan": null,
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      }
     },
     {
      "units": 100,
      "cheapest_plan": null,
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       "business": "quote"
      }
     }
    ],
    "switch_points": [
     {
      "from_units": 1,
      "to_units": 2,
      "from_plan": "competitive-intelligence",
      "to_plan": null,
      "from_plan_name": "Competitive Intelligence",
      "to_plan_name": null
     }
    ],
    "conflicts": [],
    "unknowns": [
     "Up to 37 months of data history is sold as an add-on, price not published.",
     "API access is standalone or inside a custom package, price not published."
    ]
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "similarweb:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "similarweb:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "similarweb:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "similarweb:pricing_gap_1",
   "key": "pricing_gap_1",
   "question": "Our price check could not put a number on this part of the cost: Up to 37 months of data history is sold as an add-on, price not published. Can you publish the price or the rule?",
   "status": "open"
  },
  {
   "question_id": "similarweb:pricing_gap_2",
   "key": "pricing_gap_2",
   "question": "Our price check could not put a number on this part of the cost: API access is standalone or inside a custom package, price not published. Can you publish the price or the rule?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Hosted server at mcp.similarweb.com: website and keyword analysis, app-market data across iOS and Android, Amazon seller and product data, and lead enrichment from digital behaviour.",
   "plan": "Stated plainly: a \"Similarweb subscription with API access: API-only, Business, or Enterprise plans\", plus an active API key from your account settings. Metered too — \"MCP uses the same data credits as standard API calls\", and a chattier agent that pulls several endpoints spends more of them.",
   "status": "Live",
   "source": "https://docs.similarweb.com/api-v5/mcp-integration/mcp-setup",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}