{
 "schema_version": "1.0",
 "id": "shore",
 "name": "Shore",
 "research_status": "researched",
 "vendor_domain": "shore.com",
 "category": "Operations & Workflow",
 "task": null,
 "summary": "Booking and business software for local service businesses (salons, barbers, wellness, coaches): 24/7 online appointments via your website, Google and Instagram, calendar and staff scheduling, client profiles, automated reminders that cut no-shows, plus email marketing and POS. Fixed monthly price with unlimited bookings — no per-booking commission.",
 "best_for": "salons, barbers, spas, wellness studios, physical therapists, craftspeople and local retailers that want bookings via Google and Instagram, no-show-reducing reminders, marketing and (optionally) POS in one fixed-price system",
 "skip_if": "you just need a simple scheduling link (a Calendly-class tool is lighter) or you run a business without appointments at all",
 "honest_knock": "It's built for local appointment businesses in the German-speaking market, and the package split shows it: booking and the till are sold as separate lines, and only All-in-One carries both. Card fees are quoted on your sales rather than published, so the package price is not the whole bill - and the POS is only sold in Germany, Austria and Switzerland.",
 "pricing": {
  "status": "public",
  "entry_price": "€49.90",
  "entry_price_terms": "per month billed yearly, €59.90 monthly (Booking, up to 5 staff)",
  "from_price_usd_month": null,
  "plans": [
   {
    "name": "Booking",
    "price": "EUR 49.90/month billed yearly or EUR 59.90 monthly",
    "includes": "up to 5 staff"
   },
   {
    "name": "Booking + Marketing",
    "price": "EUR 69.90/month billed yearly or EUR 79.90 monthly",
    "includes": "unlimited staff"
   },
   {
    "name": "POS",
    "price": "EUR 49.90/month billed yearly or EUR 59.90 monthly",
    "includes": "up to 5 staff"
   },
   {
    "name": "POS+",
    "price": "EUR 69.90/month billed yearly or EUR 79.90 monthly",
    "includes": "unlimited staff"
   },
   {
    "name": "All-in-One",
    "price": "EUR 119.90/month billed yearly or EUR 129.90 monthly",
    "includes": "unlimited staff"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(2026-09-26, read on shore.com/en/pricing and its 'All features compared' page, in euros, excluding VAT, for businesses only) Five packages on two product lines, each with a yearly-billing and a monthly-billing rate a flat EUR 10 apart ('Yearly (Save EUR 120)'). Appointments: Booking EUR 49.90 a month billed yearly or EUR 59.90 monthly, up to 5 staff; Booking + Marketing EUR 69.90 / EUR 79.90, unlimited staff. Till: POS EUR 49.90 / EUR 59.90, up to 5 staff; POS+ EUR 69.90 / EUR 79.90, unlimited staff. Both: All-in-One EUR 119.90 / EUR 129.90, unlimited staff. An 'Oktoberfest Sale' ('up to 40%', for a limited time, no end date given) cuts the first 12 months to EUR 29.90 / 39.90 (Booking and POS), EUR 49.90 / 59.90 (Booking + Marketing and POS+) and EUR 89.90 / 99.90 (All-in-One); list price applies from month 13. Card-reader fees are no longer published: they are 'based on your sales' and quoted on request. Cloud TSE EUR 9/month, professional website EUR 65/month, branded web app EUR 40/month; more than 10 locations goes to Key Account. Hardware: Shore Complete bundle EUR 1,499, card reader EUR 69, dock EUR 49, stand EUR 199, cash drawer EUR 99, Epson receipt printer EUR 269. The POS is only sold in Germany, Austria and Switzerland. 14-day free trial. Yearly payment carries a 12-month initial term; monthly billing cancels with 14 days' notice to the end of the period.",
  "verified_at": "2026-09-26",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": null,
  "recent_change": null,
  "price_history": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [],
 "compare_with": {
  "name": "Fresha or Calendly",
  "why": "commission-based salon platforms or lighter pure-scheduling tools"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/shore.json",
  "review": "https://officesoftwaremarketplace.com/shore-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/shore/",
  "vendor_site": "https://shore.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.shore.com/cdwievnt6wb5",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "shore:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "shore:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "shore:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "shore:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}