{
 "schema_version": "1.0",
 "id": "serpstat",
 "name": "Serpstat",
 "research_status": "researched",
 "vendor_domain": "serpstat.com",
 "category": "Marketing",
 "task": "SEO, content & landing pages",
 "summary": "All-in-one SEO platform — keyword research, competitor analysis, rank tracking, site audit and backlink data — cheaper on annual billing, with a 7-day trial that takes a card and auto-renews.",
 "best_for": "solo SEOs and small in-house teams who want the whole workflow — keywords, rankings, audit, competitors — under one subscription at roughly a third of what the incumbents charge, and who will judge the data on their own market during the trial",
 "skip_if": "your work depends on deep backlink analysis, since the 10,000 results per report ceiling does not move no matter which tier you buy; or you need more than three seats, because seats are not sold separately and the next tier roughly doubles the bill",
 "honest_knock": "The thing you are actually buying is data coverage, and that is the one thing you cannot verify — Serpstat's own published figures do not agree with each other. Re-read on 24 July 2026, their homepage says 529 billion backlinks, their data hub says 1.1 trillion, and their backlinks page says 1.7 trillion in the prose while its own spec block on that same page says 1.1 trillion. The keyword count reads 8.62 billion on one page and 7.46 billion on another. That is not evidence the data is thin; it is evidence that these numbers cannot serve as a basis for your decision. Judge it on your own searches during the trial instead. Two other things to weigh. Backlink reports are capped at 10,000 results per report on Team, Team x2 and Agency alike, so paying from $129 to $499 buys more of everything except a deeper backlink report. And 'maximum pages to scan' in a single crawl (5,000 / 25,000 / 50,000) is a far smaller number than the monthly 'pages to audit' allowance it sits next to.",
 "pricing": {
  "status": "public",
  "entry_price": "$50",
  "entry_price_terms": "Individual · per month on annual billing",
  "from_price_usd_month": 50.0,
  "plans": [
   {
    "name": "Individual",
    "price": "$50/month annually, $69 month to month",
    "includes": "1 user, 100 searches a day, 5 projects, 50,000 export rows, no API and no JavaScript rendering"
   },
   {
    "name": "Team",
    "price": "$100/month annually, $129 month to month",
    "includes": "3 users, 500 searches a day, unlimited projects, API from 200,000 credits, AI tools and batch analysis"
   },
   {
    "name": "Team x2",
    "price": "$169/month annually, $209 month to month",
    "includes": "6 users, 1,000 searches a day, 400,000 API credits, 500,000 export rows"
   },
   {
    "name": "Agency",
    "price": "$410/month annually, $499 month to month",
    "includes": "30 users, 5,000 searches a day, 2,000,000 API credits, white-label reports and phone support"
   }
  ],
  "plans_source": "hand-curated from the vendor's pricing page",
  "notes": "(2026-07-24, read on their own pricing page) Four plans, and the page opens on the annual view — so the first number you see is not the month-to-month price. Individual $69/month, or $50 on annual billing. Team $129, or $100 annually. Team x2 $209, or $169. Agency $499, or $410. There is a hidden middle step: two dropdowns inside the Team column (position checks 50,000 or 99,999, API credits 200,000 or 400,000) move Team to $169/month monthly or $135 annually, so Team is really three price points. Seats are capped rather than sold: Individual is single-user, Team 3, Team x2 6, Agency 30, and no per-seat price is published anywhere — a fourth user means the next tier. The limits matter more than the prices: 100 searches a day on Individual (500 / 1,000 / 5,000 above it), export rows 50,000 a month, and no API at all on the entry plan. The 7-day trial takes a card, charges $1 to verify, turns on auto-renewal and bills the plan after seven days unless you cancel. Re-verified 2026-08-26: the four annual prices are unchanged, and the page now heads the table with 'save up to 27% with annual discount' and prints the saving per plan — $228, $348, $484 and $1,068 a year. That is the arithmetic that turns $50, $100, $169 and $410 back into $69, $129, $209 and $499, which matters because the monthly column itself is not in the page's HTML at all; only the annual one renders. The comparison table still carries the two-value Team column (position checks 50,000 or 99,999, API credits 200,000 or 400,000), so the hidden middle step is still there, but its price is printed nowhere on the page today. Three limits worth reading before anyone picks Individual: Site Audit does no JavaScript rendering on that plan, it scans at most 5,000 pages, and its data retention figure is 2 where Team gets 10 and Agency 100. Re-verified 2026-09-19 on the same page: the four annual figures, the four annual savings and the two-value Team column are all unchanged, as are the seat caps of 1, 3, 6 and 30 and the seven-day trial with its $1 card verification and automatic renewal. What is new on the page is what the plans now sell rather than what they cost — Team upward advertises a ChatGPT and Claude integration over MCP and an AI Overview brand-opportunities report, and a separate LLM Brand Monitor is promoted underneath the plans with its own free scan and no price attached to it.",
  "verified_at": "2026-09-19",
  "source_url": "https://serpstat.com/page/pricing-plans/",
  "schema_offer": {
   "price": 50.0,
   "currency": "USD",
   "description": "Individual, per month on annual billing — $69 month to month. Read on the vendor's own pricing page on 2026-08-26.",
   "page": "https://aibuildermarketplace.com/b2b/serpstat-review/"
  },
  "source_quotes": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "There is a hidden middle step: two dropdowns inside the Team column (position checks 50,000 or 99,999, API credits 200,000 or 400,000) move Team to $169/month monthly or $135 annually, so Team is really three price points.",
   "verified_at": "2026-09-19",
   "source_url": "https://serpstat.com/page/pricing-plans/"
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Individual $69/month, or $50 on annual billing.",
   "verified_at": "2026-09-19",
   "source_url": "https://serpstat.com/page/pricing-plans/"
  }
 ],
 "compare_with": {
  "name": "SE Ranking",
  "why": "the closest self-serve rival on price and scope — both sell the full workflow well under what the incumbents charge, so the decision comes down to which one's data holds up on your own market and how each counts its limits. Compare the units carefully: a daily allowance and a monthly stock are not the same number, and both vendors mix them. Verify both current price lists yourself."
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/serpstat.json",
  "review": "https://aibuildermarketplace.com/b2b/serpstat-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/serpstat/",
  "vendor_site": "https://serpstat.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.awin1.com/cread.php?awinmid=122238&awinaffid=2880219",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "serpstat:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "serpstat:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "serpstat:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "serpstat:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Two builds of the same server: a hosted HTTP endpoint you authorise once with OAuth and use from web, desktop and mobile, or a local Node.js STDIO build where the API token never leaves your machine and you pick which tool groups to load. 63 SEO tools — keyword research, competitor gaps, backlink audits, site audits and rank tracking.",
   "plan": "Team plan and above. Their own plan comparison lists \"API, ChatGPT and Claude Integration (MCP)\" as a Team feature and marks API access as absent on the Individual plan below it. Use is metered: every query spends Serpstat API credits at standard API pricing — 100 credits for 100 domain keywords, 5 for a backlinks summary. The 7-day trial includes full API access.",
   "status": "Live",
   "source": "https://serpstat.com/page/serpstat-mcp/",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}