{
 "schema_version": "1.0",
 "id": "sender",
 "name": "Sender",
 "research_status": "researched",
 "vendor_domain": "sender.net",
 "category": "Marketing",
 "task": "Email marketing & newsletters",
 "summary": "Email and SMS marketing platform for small businesses and shops: newsletters, automation, landing pages, signup forms and popups and transactional email, with a generous free plan and paid tiers priced by list size.",
 "best_for": "small businesses, shops and creators with lists up to a few thousand subscribers who want newsletters, automation, forms and SMS at a low price, starting on a free plan that is generous on volume",
 "skip_if": "you need a long list of native integrations with niche tools, or deep CRM and sales pipeline features alongside your email, or you will not check the slider price for your real list size",
 "honest_knock": "The cheapest paid price only covers 500 subscribers, fewer than the 2,500 on the free plan, so the 8.03€ headline rises as soon as your list is larger; the page shows the step prices only on its slider. The 30% annual discount is for the first year and first-time users only. Prices exclude VAT. We could not read the refund terms: the terms-of-service link returned an error page on 13 October 2026. The support speed and customer figures on the pricing page are Sender's own claims. We have not used Sender ourselves.",
 "pricing": {
  "status": "see_details",
  "entry_price": null,
  "entry_price_terms": null,
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-10-13 in a live browser on sender.net/pricing from a Netherlands connection, which shows euros, in both the annual and the monthly view with the FAQ opened; the US copy of the same page read the same night lists Standard at $108 a year, $75.60 the first year, and Professional at $180 a year, $126 the first year) Sender prices by the size of your list on a slider, and every figure here is for the lowest step. The Free Forever plan costs nothing, needs no card, never expires and covers up to 2,500 subscribers and 15,000 emails a month for one seat, with newsletters, automation, landing pages, signup forms and popups and transactional emails; your emails and forms carry Sender branding. Standard is 8.03€ a month on monthly billing for up to 500 subscribers and 6,000 emails a month, with 3 seats, no branding, SMS, unlimited templates and landing pages, A/B testing and ecommerce reports. Professional is 13.39€ a month for the same 500 subscribers and 12,000 emails, with 10 seats, a monthly SMS credit, advanced automation and reports, priority support and a dedicated IP on request at no extra cost. Annual billing is the monthly price times twelve (96.39€ for Standard, 160.65€ for Professional), with 30% off the first year for first-time users: 67.47€ and 112.46€. Monthly email allowance on paid plans is 12 times your subscriber count on Standard and 24 times on Professional, with no daily sending limits. Enterprise is custom. A pay-as-you-go option sells credits without a subscription: 26€ for 5,000 emails. SMS is bought per message by destination country (0.108€ to the Netherlands on our reading). Prices exclude VAT. Every new account gets a 14-day Professional trial with no card, after which it falls back to Free.",
  "verified_at": "2026-10-13",
  "source_url": "https://www.sender.net/pricing/"
 },
 "free_plan": true,
 "free_plan_evidence": "The Free Forever plan costs nothing, needs no card, never expires and covers up to 2,500 subscribers and 15,000 emails a month for one seat, with newsletters, automation, landing pages, signup forms and popups and transactional emails; your emails and forms carry Sender branding.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Professional is 13.39€ a month for the same 500 subscribers and 12,000 emails, with 10 seats, a monthly SMS credit, advanced automation and reports, priority support and a dedicated IP on request at no extra cost.",
   "verified_at": "2026-10-13",
   "source_url": "https://www.sender.net/pricing/"
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing is the monthly price times twelve (96.39€ for Standard, 160.65€ for Professional), with 30% off the first year for first-time users: 67.47€ and 112.46€.",
   "verified_at": "2026-10-13",
   "source_url": "https://www.sender.net/pricing/"
  }
 ],
 "compare_with": {
  "name": "Moosend",
  "why": "Moosend is in our dossiers too, re-verified on 9 October 2026: Pro from $7 a month billed yearly or $9 monthly for 500 contacts, rising with list size, with a 30-day free trial and no permanent free plan. Sender, read on 13 October 2026 in euros, has a Free Forever plan up to 2,500 subscribers and 15,000 emails a month, and Standard from 8.03€ a month at 500 subscribers, excluding VAT. The entry prices are close; the difference is that Sender lets a small list stay free indefinitely, while Moosend offers a trial and then charges. The currencies are not converted here."
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/sender.json",
  "review": "https://marketingandsalessoftware.com/sender-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/sender/",
  "vendor_site": "https://sender.net"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://join.sender.net/jurkddle1xw9",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Pricing status is 'see_details': no single public entry price.",
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "sender:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "sender:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "sender:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "sender:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}