{
 "schema_version": "1.0",
 "id": "seel",
 "name": "Seel",
 "research_status": "researched",
 "vendor_domain": "seel.com",
 "category": "E-commerce",
 "task": "E-commerce growth",
 "summary": "Shopper-paid returns and shipping protection for Shopify, BigCommerce and Adobe Commerce. Customers add Worry-Free Purchase at checkout and Seel pays the refund instead of you — free for the merchant.",
 "best_for": "stores selling final-sale, high-consideration or hard-to-size products, where return anxiety is the thing killing the order — merchants report conversion lifting around 5% and shoppers taking the option roughly 24% of the time",
 "skip_if": "your margin already absorbs returns comfortably, or you need control over what appears on your own checkout — the fee is set by Seel and shown to your customer either way",
 "honest_knock": "Two things to weigh, and neither is the price you pay — because you do not pay one. First, you cannot set the fee. Seel's algorithm prices it, so if it lands too high for your niche and shoppers stop opting in, your only lever is switching the feature off entirely. Second, the charge appears on your checkout, not Seel's: shopper-side complaints filed with the BBB describe the fee arriving in the cart with the opt-out easy to miss, and that lands on your brand. Test it as a customer before you enable it. Also check the platform list — Shopify, BigCommerce and Adobe Commerce only, with no WooCommerce, Wix or custom storefront support.",
 "pricing": {
  "status": "public",
  "entry_price": "$99",
  "entry_price_terms": "a month per store",
  "from_price_usd_month": 99.0,
  "plans": [
   {
    "name": "Free",
    "price": "$0 per store per month",
    "includes": "No monthly platform fee; pay-as-you-go AI agency usage"
   },
   {
    "name": "Growth",
    "price": "$99 per store per month",
    "includes": "Covers all five agencies with capped usage; order tracking 2,000 orders"
   },
   {
    "name": "Enterprise",
    "price": "custom pricing",
    "includes": "Usage scope and commercial terms set in merchant agreement"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "Three plans on seel.com/pricing, re-read 7 September and again 19 September 2026 (on that second reading the plan cards no longer print a monthly figure at all — all three say “Contact us” — and the $99 survives only in the FAQ below them, which states it three times; the rate card and the usage caps are unchanged): Free at $0 per store per month (no monthly platform fee), Growth at $99 per store per month, Enterprise at custom pricing. Worry-Free Purchase (formerly Return Assurance), Worry-Free Delivery and Extended Warranty are listed as included on all three, so the returns-protection product stays shopper-paid: customers who add it pay roughly $2-$5, reported elsewhere as 3-5% of order value, set by Seel's algorithm. The plans differ on the AI agencies. Free is pay-as-you-go for one agency at $0.99 per resolved ticket, $0.40 per listing, 3% of attributed GMV, $5 per store review and $29 per storefront regulation scan. Growth covers all five with capped usage — up to 100 resolved tickets, 100 listings, $500 attributed GMV, one Voice of Customer report (sentiment across your brand and three competitors), up to four 5-star reviews and one storefront regulation scan — and order tracking for 2,000 orders instead of 250; overage bills at the Free rate card. Their FAQ states the subscription is fixed per store per month and that attributed GMV does not feed it. Enterprise usage scope and commercial terms sit in the merchant agreement. Insurance benefits are provided by Seel Insurance Inc. or Arch Specialty Insurance Company, with availability varying by jurisdiction and state (re-verified 2026-09-07; on 2026-08-02 the page showed no plans or rate card).",
  "verified_at": "2026-09-19",
  "source_url": "https://www.seel.com/pricing",
  "schema_offer": null,
  "source_quotes": null,
  "recent_change": null
 },
 "free_plan": true,
 "free_plan_evidence": "Three plans on seel.com/pricing, re-read 7 September and again 19 September 2026 (on that second reading the plan cards no longer print a monthly figure at all — all three say “Contact us” — and the $99 survives only in the FAQ below them, which states it three times; the rate card and the usage caps are unchanged): Free at $0 per store per month (no monthly platform fee), Growth at $99 per store per month, Enterprise at custom pricing.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Growth covers all five with capped usage — up to 100 resolved tickets, 100 listings, $500 attributed GMV, one Voice of Customer report (sentiment across your brand and three competitors), up to four 5-star reviews and one storefront regulation scan — and order tracking for 2,000 orders instead of 250; overage bills at the Free rate card.",
   "verified_at": "2026-09-19",
   "source_url": "https://www.seel.com/pricing"
  }
 ],
 "compare_with": {
  "name": "Redo",
  "why": "the other shopper-paid model, but with merchant-side workflow control Seel does not offer"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/seel.json",
  "review": "https://aibuildermarketplace.com/b2b/seel-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/seel/",
  "vendor_site": "https://seel.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://seelinc.partnerlinks.io/72rbemm1cqhd",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "seel:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "seel:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "seel:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "seel:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}