{
 "schema_version": "1.0",
 "id": "roverlead",
 "name": "RoverLead",
 "research_status": "researched",
 "vendor_domain": "roverlead.com",
 "category": "Sales & CRM",
 "task": "Sales outreach, leads & CRM",
 "summary": "AI prospecting for LinkedIn outreach: finds leads from buying signals such as funding rounds and new roles, writes personalised openers and follow-ups, and drafts inbox replies, with approval before anything is sent.",
 "best_for": "founders and small sales teams who want leads chosen by a recent signal (a funding round, a new role, engagement with their niche) with the first message already written, and who want every lead, message and reply to wait for their approval",
 "skip_if": "your LinkedIn account is not expendable, since automated outreach breaches LinkedIn's User Agreement and RoverLead's own terms leave that risk with you; or you need to know before buying what a credit buys and how many leads a month $149 really gets you",
 "honest_knock": "RoverLead automates outreach on LinkedIn: once you approve, 'Rover runs outreach and follow-ups on LinkedIn-safe pacing'. LinkedIn's User Agreement, read on 23 October 2026, says members may not 'Use bots or other unauthorized automated methods to access the Services, add or download contacts, send or redirect messages', and 'LinkedIn-safe pacing' is RoverLead's claim about how LinkedIn will react, not something any vendor can guarantee. RoverLead's own terms also forbid you to 'Violate third-party terms (including LinkedIn or other platforms) in connection with your use of the Service' and say 'You are responsible for how you contact leads and what you send them', so the account risk sits with you. On top of that, fees are non-refundable, the price is per user, and the page does not say what a credit buys.",
 "pricing": {
  "status": "public",
  "entry_price": "$149",
  "entry_price_terms": "Starter (per user) · per user per month, 5,000 credits",
  "from_price_usd_month": 149.0,
  "plans": [
   {
    "name": "Starter",
    "price": "$149/user/month",
    "includes": "5,000 credits; warm leads every morning; personalised outreach with safety pacing; Unibox intent classification and draft replies; CRM and MCP integration"
   },
   {
    "name": "Growth",
    "price": "$449/user/month",
    "includes": "everything in Starter, 25,000 credits, up to 10 Signal Agents, white-glove onboarding, priority support and a CSM"
   },
   {
    "name": "Enterprise",
    "price": "custom — contact us",
    "includes": "unlimited Signal Agents, team workspaces with routing rules, dedicated CSM, SLA and QBRs, audit logs and security controls"
   }
  ],
  "plans_source": "hand-curated from the vendor's pricing page",
  "notes": "(read 2026-10-23 in the pricing section of roverlead.com; there is no separate pricing page, roverlead.com/pricing returns a 404; dollar amounts, the page does not name the currency) RoverLead has two self-serve plans, both priced per user. Starter is $149 per user a month (the page prints it as '$/149 /month/user') and includes 5,000 credits, 'Warm leads every morning', personalised outreach with safety pacing, Unibox intent classification with draft replies, and a CRM and MCP integration. Growth is $449 per user a month with 25,000 credits, '5x the leads volume', 'Up to 10 Signal Agents 24/7', white-glove onboarding and priority support with a customer success manager. Enterprise is 'Custom' through Contact Us and adds unlimited Signal Agents, team workspaces with routing rules, a dedicated CSM with an SLA, audit logs and security controls. Both self-serve plans start with '7-day Free Trials - No Card Required'. The page does not say what a credit buys, what happens when you run out, or whether there is an annual price.",
  "verified_at": "2026-10-23",
  "source_url": "https://www.roverlead.com/#pricing",
  "schema_offer": {
   "price": 149.0,
   "currency": "USD",
   "description": "Starter (per user), per user per month, 5,000 credits; Growth $449 per user per month with 25,000 credits; Enterprise on request; no annual price shown; dollar amounts, the page does not name the currency. Read on the vendor's own pricing page on 2026-10-23.",
   "page": "https://marketingandsalessoftware.com/roverlead-review.html"
  },
  "source_quotes": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "per_seat",
   "label": "Per-seat pricing",
   "evidence": "Starter is $149 per user a month (the page prints it as '$/149 /month/user') and includes 5,000 credits, 'Warm leads every morning', personalised outreach with safety pacing, Unibox intent classification with draft replies, and a CRM and MCP integration.",
   "verified_at": "2026-10-23",
   "source_url": "https://www.roverlead.com/#pricing"
  },
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Starter is $149 per user a month (the page prints it as '$/149 /month/user') and includes 5,000 credits, 'Warm leads every morning', personalised outreach with safety pacing, Unibox intent classification with draft replies, and a CRM and MCP integration.",
   "verified_at": "2026-10-23",
   "source_url": "https://www.roverlead.com/#pricing"
  }
 ],
 "compare_with": {
  "name": "Dripify",
  "why": "Dripify is in our dossiers as cloud-based LinkedIn outreach automation: on 10 October 2026 its plans ran from $39 per user a month billed yearly ($59 month to month), with daily quotas printed per tier. RoverLead starts at $149 per user a month and sells something different on top of the sending: it picks leads from buying signals and writes the openers and reply drafts for you to approve. Both sit on the same side of LinkedIn's rules on automation"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/roverlead.json",
  "review": "https://marketingandsalessoftware.com/roverlead-review.html",
  "marketplace": null,
  "vendor_site": "https://roverlead.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.roverlead.com/?via=aibuildermarketplace",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "user",
   "axis": "users",
   "plans": [
    {
     "id": "starter",
     "name": "Starter",
     "model": "per_unit",
     "price_month": 149,
     "billing": "unspecified",
     "evidence": "Starter is $149 per user a month"
    },
    {
     "id": "growth",
     "name": "Growth",
     "model": "per_unit",
     "price_month": 449,
     "billing": "unspecified",
     "evidence": "Growth is $449 per user a month with 25,000 credits"
    },
    {
     "id": "enterprise",
     "name": "Enterprise",
     "model": "quote",
     "evidence": "Enterprise is 'Custom' through Contact Us"
    }
   ],
   "not_computable": [
    "Each plan includes credits (5,000 on Starter, 25,000 on Growth); the page does not say what a credit buys or what happens when they run out, so the price is per seat only."
   ],
   "rules_verified_at": "2026-10-23"
  },
  "growth": {
   "annual": {
    "product_id": "roverlead",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 149.0,
      "billed": {
       "amount": 149.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
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       "enterprise": "quote"
      }
     },
     {
      "units": 2,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 298.0,
      "billed": {
       "amount": 298.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 298.0,
       "growth": 898.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 3,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 447.0,
      "billed": {
       "amount": 447.0,
       "every": "month"
      },
      "ranges": [],
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       "starter": 447.0,
       "growth": 1347.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 5,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 745.0,
      "billed": {
       "amount": 745.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 745.0,
       "growth": 2245.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 10,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 1490.0,
      "billed": {
       "amount": 1490.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 1490.0,
       "growth": 4490.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 15,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 2235.0,
      "billed": {
       "amount": 2235.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 2235.0,
       "growth": 6735.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 20,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 2980.0,
      "billed": {
       "amount": 2980.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 2980.0,
       "growth": 8980.0,
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      }
     },
     {
      "units": 25,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 3725.0,
      "billed": {
       "amount": 3725.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 3725.0,
       "growth": 11225.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 50,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 7450.0,
      "billed": {
       "amount": 7450.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 7450.0,
       "growth": 22450.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 100,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 14900.0,
      "billed": {
       "amount": 14900.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 14900.0,
       "growth": 44900.0,
       "enterprise": "quote"
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": [
     "Each plan includes credits (5,000 on Starter, 25,000 on Growth); the page does not say what a credit buys or what happens when they run out, so the price is per seat only."
    ]
   },
   "monthly": {
    "product_id": "roverlead",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
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      "billed": {
       "amount": 149.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 149.0,
       "growth": 449.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 2,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 298.0,
      "billed": {
       "amount": 298.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 298.0,
       "growth": 898.0,
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      }
     },
     {
      "units": 3,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
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      "billed": {
       "amount": 447.0,
       "every": "month"
      },
      "ranges": [],
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       "starter": 447.0,
       "growth": 1347.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 5,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 745.0,
      "billed": {
       "amount": 745.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 745.0,
       "growth": 2245.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 10,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 1490.0,
      "billed": {
       "amount": 1490.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 1490.0,
       "growth": 4490.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 15,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 2235.0,
      "billed": {
       "amount": 2235.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 2235.0,
       "growth": 6735.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 20,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 2980.0,
      "billed": {
       "amount": 2980.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 2980.0,
       "growth": 8980.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 25,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 3725.0,
      "billed": {
       "amount": 3725.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 3725.0,
       "growth": 11225.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 50,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 7450.0,
      "billed": {
       "amount": 7450.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 7450.0,
       "growth": 22450.0,
       "enterprise": "quote"
      }
     },
     {
      "units": 100,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 14900.0,
      "billed": {
       "amount": 14900.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "starter": 14900.0,
       "growth": 44900.0,
       "enterprise": "quote"
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": [
     "Each plan includes credits (5,000 on Starter, 25,000 on Growth); the page does not say what a credit buys or what happens when they run out, so the price is per seat only."
    ]
   }
  }
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "RoverLead",
    "product_id": "roverlead",
    "run_date": "2026-10-23",
    "session_type": "hands_on",
    "what": "Looked at by our team on 23 October 2026 in a demo account that RoverLead set up for us after contacting us: Daan logged in and our AI assistant explored it in Daan's browser. The campaigns, statistics and inbox conversations were RoverLead's own demo data. We did not connect LinkedIn and did not approve, resume or send anything, so no number on this page is a result of ours.",
    "findings": [
     "Onboarding proposed an ideal customer profile from our own website: software development, IT services and business consulting, 1 to 200 employees, the Netherlands, UK, Ireland, US and Canada, founder, CEO, owner and managing-director titles, with government and education excluded. It then loaded 22 preview leads, each with a 'why now' signal: 13 a recent funding round (October 2026), 4 a new role and the rest recent activity.",
     "Each lead in the demo campaign got a five-step sequence: a connection request without a note, then follow-ups 1, 3, 5 and 7 days later. Every message waited for Approve or Skip, with 'Approve all messages' and 'Generate 50 more' as bulk options.",
     "The AI messages were tailored to us ('Drawn from 2 sources', including a comment the lead had made) and pitched our hands-on reviews and free listing, but also a '2026 B2B software stack guide' that we could not match to any existing page of ours. Read the drafts before you approve them.",
     "After 'Looks good' the Lead Inbox said '21 leads found', one fewer than the 22 in the preview, with a signal per lead (new in role, recently active, recently funded), thumbs up or down for fit, and 'Connect LinkedIn' as the next setup step.",
     "The Unibox sorted the 15 demo conversations into Starred, Hot, Nurture and Follow-up, with a 'Needs reply' filter. Opening one showed an AI reply marked 'Drafted · not sent' with a category; it only goes out when you click Send."
    ],
    "not_tested": [
     "Real sending through LinkedIn (not connected) and any acceptance or reply rate: the statistics in the demo account are RoverLead's demo data",
     "How many actions a day RoverLead keeps to in practice",
     "Editing the ideal customer profile, and lead quality outside the demo",
     "Prices and trial terms inside the app (we read them on the website)"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "roverlead:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "roverlead:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "roverlead:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "roverlead:pricing_gap_1",
   "key": "pricing_gap_1",
   "question": "Our price check could not put a number on this part of the cost: Each plan includes credits (5,000 on Starter, 25,000 on Growth); the page does not say what a credit buys or what happens when they run out, so the price is per seat only. Can you publish the price or the rule?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}