{
 "schema_version": "1.0",
 "id": "reply-io",
 "name": "Reply.io",
 "research_status": "researched",
 "vendor_domain": "reply.io",
 "category": "Growth & Revenue",
 "task": "Sales outreach, leads & CRM",
 "summary": "AI-driven sales engagement platform. Automate your cold outreach across email, LinkedIn, and calls while keeping the human touch. Now includes a mobile app (Jason AI) for iOS and Android to run outreach on the go.",
 "best_for": "sales teams running structured multichannel outbound (email + LinkedIn + calls) who want sequences, warmup and a B2B database in one platform",
 "skip_if": "you only send plain email sequences (cheaper single-channel tools exist), or your list is too small to justify per-seat-plus-add-ons math",
 "honest_knock": "The $89 is the Multichannel track on annual billing, and it does include LinkedIn, calls, SMS and WhatsApp — $99 month to month. The trap is the cheaper Email track: it starts at $49 for 1,000 contacts, but LinkedIn automation ($69 per account) and calls and SMS ($29) are add-ons there, so one seat with both is $147 against $89 for Multichannel. Budget the track that matches your channels, plus sending infrastructure (domains, warmup) that any cold-outreach stack needs. The platform is genuinely capable; the pricing just rewards reading this paragraph before the demo call.",
 "pricing": {
  "status": "public",
  "entry_price": "$49",
  "entry_price_terms": "Email Volume, 1,000 active contacts · per user per month billed annually, by active contacts (per user up to 5,000 contacts, unlimited users from 10,000)",
  "from_price_usd_month": 49.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-09 in a browser on reply.io/pricing/ and in Reply's own machine-readable pricing file) Three separate tracks, and the one you pick changes the arithmetic completely. Email Volume is priced by active contacts. Billed annually it is $49, $59, $69 and $89 per user a month for 1,000, 2,000, 3,000 and 5,000 contacts, then, for unlimited users, $159 for 10,000, $259 for 25,000, $459 for 50,000 and $899 for 100,000, with 200,000 and up quoted; month to month the same tiers are $59, $69, $79, $99, $179, $299, $499 and $999. Multichannel is all-inclusive from $89 per user a month billed annually ($99 monthly) with unlimited active contacts, adding LinkedIn, SMS, calls and WhatsApp, 10 mailboxes (5 on monthly) and 50 live data credits. AI SDR (Jason) runs $500, $800 or $1,000 a month billed annually at Starter (1,000, 2,000 or 3,000 contacts) and $1,500 or $3,000 at Growth (5,000 or 10,000), $800 to $5,000 month to month, with Enterprise quoted. Agency Core starts at $210/month and Agency AI SDR at $500 per client. Add-ons on top of the Email track: LinkedIn automation $69/month per account, calls and SMS $29/month per account, AI/live-data credits from $39/month and email validation from $20/month. Each mailbox beyond the number a plan includes also needs a $29/month email account seat on top of the mailbox price.",
  "verified_at": "2026-10-09",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "per_seat",
   "label": "Per-seat pricing",
   "evidence": "Billed annually it is $49, $59, $69 and $89 per user a month for 1,000, 2,000, 3,000 and 5,000 contacts, then, for unlimited users, $159 for 10,000, $259 for 25,000, $459 for 50,000 and $899 for 100,000, with 200,000 and up quoted; month to month the same tiers are $59, $69, $79, $99, $179, $299, $499 and $999.",
   "verified_at": "2026-10-09",
   "source_url": null
  },
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Multichannel is all-inclusive from $89 per user a month billed annually ($99 monthly) with unlimited active contacts, adding LinkedIn, SMS, calls and WhatsApp, 10 mailboxes (5 on monthly) and 50 live data credits.",
   "verified_at": "2026-10-09",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "The trap is the cheaper Email track: it starts at $49 for 1,000 contacts, but LinkedIn automation ($69 per account) and calls and SMS ($29) are add-ons there, so one seat with both is $147 against $89 for Multichannel.",
   "verified_at": "2026-10-09",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "The $89 is the Multichannel track on annual billing, and it does include LinkedIn, calls, SMS and WhatsApp — $99 month to month.",
   "verified_at": "2026-10-09",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Instantly or Apollo",
  "why": "Instantly is cheaper email-first, Apollo bundles a bigger database — Reply's edge is mature multichannel sequencing; compare real per-seat totals"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/reply-io.json",
  "review": "https://marketingandsalessoftware.com/reply-io-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/reply-io/",
  "vendor_site": "https://reply.io"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://get.reply.io/l5ko4nvevkas",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "user",
   "axis": "users",
   "plans": [
    {
     "id": "email-volume-1000",
     "name": "Email Volume (1,000 active contacts)",
     "model": "per_unit",
     "annual_month": 49,
     "monthly": 59,
     "evidence": "Billed annually it is $49, $59, $69 and $89 per user a month for 1,000, 2,000, 3,000 and 5,000 contacts, then, for unlimited users, $159 for 10,000, $259 for 25,000, $459 for 50,000 and $899 for 100,000, with 200,000 and up quoted; month to month the same tiers are $59, $69, $79, $99, $179, $299, $499 and $999."
    },
    {
     "id": "email-volume-10000",
     "name": "Email Volume (10,000 active contacts, unlimited users)",
     "model": "flat",
     "annual_month": 159,
     "monthly": 179,
     "evidence": "Billed annually it is $49, $59, $69 and $89 per user a month for 1,000, 2,000, 3,000 and 5,000 contacts, then, for unlimited users, $159 for 10,000, $259 for 25,000, $459 for 50,000 and $899 for 100,000, with 200,000 and up quoted; month to month the same tiers are $59, $69, $79, $99, $179, $299, $499 and $999."
    },
    {
     "id": "multichannel",
     "name": "Multichannel",
     "model": "per_unit",
     "annual_month": 89,
     "monthly": 99,
     "evidence": "Multichannel is all-inclusive from $89 per user a month billed annually ($99 monthly) with unlimited active contacts"
    }
   ],
   "not_computable": [
    "Email Volume tiers between 2,000 and 5,000 contacts and from 25,000 up: the price depends on active contacts as well as users; only the 1,000- and 10,000-contact rungs are modelled here.",
    "Add-ons on Email Volume: LinkedIn $69 and calls & SMS $29 per account a month; extra mailboxes need a $29/month seat on top of the mailbox price.",
    "AI SDR (Jason) and Agency plans: priced per contact volume or per client, not per user."
   ],
   "notes": [
    "Multichannel is a 'from' price (a floor). Email Volume is per user up to 5,000 contacts and covers unlimited users from 10,000."
   ],
   "rules_verified_at": "2026-10-09"
  },
  "growth": {
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    "switch_points": [
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      "from_plan_name": "Email Volume (1,000 active contacts)",
      "to_plan_name": "Email Volume (10,000 active contacts, unlimited users)"
     }
    ],
    "conflicts": [],
    "unknowns": [
     "Email Volume tiers between 2,000 and 5,000 contacts and from 25,000 up: the price depends on active contacts as well as users; only the 1,000- and 10,000-contact rungs are modelled here.",
     "Add-ons on Email Volume: LinkedIn $69 and calls & SMS $29 per account a month; extra mailboxes need a $29/month seat on top of the mailbox price.",
     "AI SDR (Jason) and Agency plans: priced per contact volume or per client, not per user."
    ]
   },
   "monthly": {
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      "cheapest_plan_name": "Email Volume (10,000 active contacts, unlimited users)",
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       "amount": 179.0,
       "every": "month"
      },
      "ranges": [],
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       "multichannel": 2475.0
      }
     },
     {
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      "cheapest_plan": "email-volume-10000",
      "cheapest_plan_name": "Email Volume (10,000 active contacts, unlimited users)",
      "total_month": 179.0,
      "billed": {
       "amount": 179.0,
       "every": "month"
      },
      "ranges": [],
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       "email-volume-1000": 2950.0,
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       "multichannel": 4950.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "email-volume-10000",
      "cheapest_plan_name": "Email Volume (10,000 active contacts, unlimited users)",
      "total_month": 179.0,
      "billed": {
       "amount": 179.0,
       "every": "month"
      },
      "ranges": [],
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       "multichannel": 9900.0
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     }
    ],
    "switch_points": [
     {
      "from_units": 3,
      "to_units": 5,
      "from_plan": "email-volume-1000",
      "to_plan": "email-volume-10000",
      "from_plan_name": "Email Volume (1,000 active contacts)",
      "to_plan_name": "Email Volume (10,000 active contacts, unlimited users)"
     }
    ],
    "conflicts": [],
    "unknowns": [
     "Email Volume tiers between 2,000 and 5,000 contacts and from 25,000 up: the price depends on active contacts as well as users; only the 1,000- and 10,000-contact rungs are modelled here.",
     "Add-ons on Email Volume: LinkedIn $69 and calls & SMS $29 per account a month; extra mailboxes need a $29/month seat on top of the mailbox price.",
     "AI SDR (Jason) and Agency plans: priced per contact volume or per client, not per user."
    ]
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "reply-io:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "reply-io:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "reply-io:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "reply-io:pricing_gap_1",
   "key": "pricing_gap_1",
   "question": "Our price check could not put a number on this part of the cost: Email Volume tiers between 2,000 and 5,000 contacts and from 25,000 up: the price depends on active contacts as well as users; only the 1,000- and 10,000-contact rungs are modelled here. Can you publish the price or the rule?",
   "status": "open"
  },
  {
   "question_id": "reply-io:pricing_gap_2",
   "key": "pricing_gap_2",
   "question": "Our price check could not put a number on this part of the cost: Add-ons on Email Volume: LinkedIn $69 and calls & SMS $29 per account a month; extra mailboxes need a $29/month seat on top of the mailbox price. Can you publish the price or the rule?",
   "status": "open"
  },
  {
   "question_id": "reply-io:pricing_gap_3",
   "key": "pricing_gap_3",
   "question": "Our price check could not put a number on this part of the cost: AI SDR (Jason) and Agency plans: priced per contact volume or per client, not per user. Can you publish the price or the rule?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Reply MCP: een officiële, live remote server op mcp.reply.io met 70 tools over sequences (16), contacten (8), inbox en gesprekken (3), de Jason AI SDR (31), taken (3), workspace-resolvers (5) en help/meta (4). Elke tool draagt een veiligheidslabel — 31 zijn readOnlyHint, 39 destructiveHint — zodat een client kan aftoppen vóór er iets met gevolgen draait. Streamable HTTP (JSON-RPC 2.0 over SSE), MCP-protocol 2025-06-18. Inloggen met een scoped persoonlijke API-sleutel (Authorization: Bearer) waarop je per gebied rechten zet, of met OAuth voor clients die geen headers ondersteunen — OAuth geeft wel meteen de volledige toolcatalogus. Limiet ~3000 calls per uur.",
   "plan": "Niet vermeld in hun eigen documentatie. Reply schrijft alleen dat MCP en de REST-API twee oppervlakken op één product zijn: hetzelfde account en hetzelfde creditsysteem. Er staat geen plan-eis of prijs voor de MCP-server zelf; je hebt wel een Reply.io-API-sleutel nodig.",
   "status": "Live",
   "source": "https://docs.reply.io/mcp/overview",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "sales_outreach",
  "label": "Outbound sales outreach (cold email and LinkedIn sequences)",
  "why": "AI-driven sales engagement platform.",
  "source": "our dossier",
  "phrases": [
   "cold email",
   "cold emails",
   "cold outreach",
   "sales outreach",
   "outbound sales",
   "outbound",
   "email sequences",
   "sales sequences",
   "linkedin outreach",
   "linkedin automation",
   "sales engagement",
   "ai sdr"
  ]
 }
}