{
 "schema_version": "1.0",
 "id": "poptin",
 "name": "Poptin",
 "research_status": "researched",
 "vendor_domain": "poptin.com",
 "category": "Growth & Revenue",
 "task": "SEO, content & landing pages",
 "summary": "Popups, forms and coupons with a drag-and-drop editor, exit-intent and cart triggers, A/B testing, 70-plus native integrations and an email-marketing side with campaigns, automations and segments. Metered on unique monthly visitors, counted once per browser per 30 days. Sold two ways: a popup-only product priced by visitors, or Emails & Poptins priced by the size of your email list.",
 "best_for": "sites that want popups, forms and coupons with a genuinely usable free tier and a cheap first paid rung — $20 a month billed annually for 10,000 visitors, unlimited popups and no Poptin branding — and small teams that want popups and email together, where Growth starts at $19 a month for 500 contacts and already includes user management",
 "skip_if": "you need more than one administrator on the popup-only product, which is a $95 tier rather than a $20 one; you have heavy traffic but a small list and want the combined product, because its visitor allowance only rises with the contact band; or your traffic is measured in views rather than unique visitors, where a view-metered competitor may cost less",
 "honest_knock": "Poptin sells two products behind one toggle, and the catch depends on which one you buy.\n\nOn the popup-only product, team access costs more than traffic does. The pricing page crosses out Manage accounts and Manage users on Free, Basic and Pro, and ticks them only on Agency. If more than one person needs to administer your popups, the real entry price on that ladder is Agency at $95 a month billed annually, not Basic at $20 — four and a half times as much, for a permission rather than for volume. The combined Emails & Poptins Growth tier includes both permissions from its $19 band, so a small team that also wants the email side may find the combined product the cheaper route, as long as 5,000 visitors a month is enough.\n\nOn the combined product, the visitor allowance moves with the size of your email list rather than being chosen on its own. Growth at $19 carries 500 active contacts and 5,000 visitors; you reach 75,000 visitors at the 7,500-contact band, which is $95. A site with heavy traffic and a small list ends up paying for contacts it does not have in order to get the visitors it does.\n\nThe free plan is thinner than the feature list suggests. It carries 1,000 visitors a month, which is real, but Unbranded carries a cross, so the free tier shows Poptin's own branding on your popups. That is normal for the category, but the pricing page lists that row under Free without making the distinction obvious.\n\nAnd read the meter definition before you size yourself. A unique visitor is counted per browser, not per person: the same buyer on a phone and a laptop is two, and anyone who clears cookies becomes new again. Your real headroom is therefore lower than your analytics suggests.",
 "pricing": {
  "status": "public",
  "entry_price": "$20",
  "entry_price_terms": "per month billed annually ($25 monthly), 10,000 visitors",
  "from_price_usd_month": 20.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 10 October 2026 in a live browser on poptin.com/pricing, in both product modes; first read 18 September 2026, with the in-app billing page at app.popt.in checked alongside it) The page opens with a question — “What are you looking for?” — and the answer changes the whole ladder.\n\nPick Poptins, the popup product, and the ladder is priced by visitors. Free is $0 forever with 1,000 unique visitors a month, one domain and unlimited poptins. Basic is $20 a month billed annually ($240 a year) or $25 billed monthly, for 10,000 visitors and one domain. Pro, marked Most Popular, is $47 annually ($564) or $59 monthly, for 50,000 visitors and four domains. Agency is $95 annually ($1,140) or $119 monthly, starting at 150,000 visitors with a dropdown that climbs through 300,000, 500,000, 750,000, one million and two million, plus unlimited domains and premium support. The stated 20% annual saving checks out at all three paid rungs ($60, $144 and $288 a year).\n\nPick Emails & Poptins, the combined product, and the ladder is priced by the size of your email list. Free is $0 for 250 active contacts, 500 emails and 1,000 visitors. Growth, the tier the page marks RECOMMENDED, follows a contact selector with eighteen bands: $19 a month for 500 active contacts (with 5,000 visitors a month), $35 for 1,500, $95 for 7,500 (with 75,000 visitors), $269 for 25,000 and $1,279 for 200,000 (with two million visitors). Every Growth band includes unlimited emails, segments, campaigns and automations, unlimited domains and poptins, no Poptin branding, account and user management, the Poptin API and premium support. Enterprise is quote-only in both modes.\n\nA correction: our first reading on 18 September recorded no amount on the Growth card. That was wrong. The figure renders on the live page, as Poptin pointed out to us, and this section now carries the amounts as read on 10 October 2026.\n\nThe meter is unique monthly visitors, and their FAQ defines it: anyone who loads a page carrying the snippet in the last 30 days, counted once however many sessions or pages they open — unless they clear cookies or switch device or browser, in which case they count again.",
  "verified_at": "2026-10-10",
  "source_url": "https://www.poptin.com/pricing/",
  "schema_offer": null,
  "source_quotes": [
   {
    "field": "free_trial",
    "plan": null,
    "quote": "Get Started For Free",
    "source_url": "https://app.popt.in/register",
    "read_on": "2026-10-25"
   }
  ],
  "recent_change": null,
  "price_history": {
   "status": "stable",
   "tracked_since": "2026-09-20",
   "last_read": "2026-10-28",
   "read_days": 11,
   "stable": {
    "since": "2026-09-20",
    "until": "2026-10-28",
    "reads": 11,
    "days": 38
   },
   "changes": [],
   "method": "Stable = every amount on the vendor's pricing page identical across >= 3 of our reads over >= 30 days. A change is listed only after we confirmed the new price on the page, with a verbatim quote. Differences in raw readings are never published on their own."
  }
 },
 "free_plan": true,
 "free_plan_evidence": "Free is $0 forever with 1,000 unique visitors a month, one domain and unlimited poptins.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "The meter is unique monthly visitors, and their FAQ defines it: anyone who loads a page carrying the snippet in the last 30 days, counted once however many sessions or pages they open — unless they clear cookies or switch device or browser, in which case they count again.",
   "verified_at": "2026-10-10",
   "source_url": "https://www.poptin.com/pricing/"
  }
 ],
 "compare_with": {
  "name": "Hello Bar, Moosend",
  "why": "Hello Bar is the closest comparison we carry, and the unit is the whole story. From our own dossier (re-verified 3 September 2026) Hello Bar charges $29 a month billed annually for up to 50,000 popup VIEWS, $49 for 150,000 and $99 for 500,000, with the limit applied per website. Poptin charges $47 for 50,000 unique VISITORS and $95 for 150,000. On the headline numbers Hello Bar is cheaper at every rung — but a visitor who sees three popups is one visitor and three views, so the ladders only line up if your visitors each see a single popup. Past roughly 1.6 popups per visitor, Poptin's unit is the cheaper one at the same number. Work out which you are before comparing the prices.\n\nThe free tiers differ in kind rather than degree: Poptin gives 1,000 visitors every month, Hello Bar gives 5,000 views in total rather than per month. One is a small permanent allowance, the other a trial with no clock on it.\n\nMoosend is the peer for the email half, and both price by list size: Moosend across 21 steps from 500 to a million contacts, quoted monthly, biannually or annually (re-verified 6 September 2026), Poptin's Emails & Poptins Growth across eighteen bands from $19 a month for 500 contacts to $1,279 for 200,000 (read 10 October 2026), with popup traffic bundled in. Compare them at your own list size, and count the visitor allowance that comes with each Poptin band as part of what you are paying for."
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/poptin.json",
  "review": "https://marketingandsalessoftware.com/poptin-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/poptin/",
  "vendor_site": "https://poptin.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.poptin.com/?poptin_apt=t7lco61eiammplXlcazrdolbeunkieaiacd6rte",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Data export tested on 2026-10-30; contract terms not researched. Scope and untested export routes are listed in measured.exit_test.",
  "Being verified: refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product."
 ],
 "verification": {
  "price": "read",
  "free_trial": "quoted",
  "refund": "being_verified"
 },
 "status_page": null,
 "measured": {
  "support": null,
  "onboarding": null,
  "inbox": {
   "timeline": {
    "signup_at": null,
    "messages": []
   },
   "window_start": "2026-10-29T23:00:00Z",
   "window_end": "2026-11-12T23:00:00Z",
   "window_days": 14,
   "time_basis": "signup_date_midnight_Europe_Amsterdam",
   "status": "partial",
   "observed_at": "2026-11-02T02:18:01.612935Z",
   "counts": {
    "transactional": 0,
    "onboarding_tips": 0,
    "sales_upsell": 0,
    "personal_looking_sales": 0
   },
   "first_sales_email_hours": null,
   "has_list_unsubscribe": false,
   "uncertain": 0,
   "after_cancel": {
    "status": "not_tested"
   },
   "after_deletion": {
    "status": "not_tested"
   },
   "after_unsubscribe": {
    "status": "not_tested"
   }
  },
  "invites": {
   "status": "not_tested",
   "default_on": "not_tested",
   "plus_accepted": "not_tested",
   "invitee_can_unsubscribe": "not_tested",
   "address_book_requested": "not_tested",
   "workspace_requested": "not_tested"
  },
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-10-30",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://marketingandsalessoftware.com/poptin-review.html",
  "method": [
   "Built a contact form from a template with two custom fields",
   "Saved it as a switched-off draft on a test domain",
   "Looked at the leads, contacts and billing pages"
  ],
  "claims": [
   {
    "claim": "Get Started For Free",
    "claim_source": "https://app.popt.in/register",
    "claim_read_on": "2026-10-25",
    "observed": "Billing says Current plan Free with one thousand visitors and one domain. The form draft saves successfully.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://marketingandsalessoftware.com/poptin-review.html#claim-vs-measured"
    },
    "plan": "Free",
    "comparability": "The Poptin free-start offer is checked against billing and draft creation, with live-site response collection outside this setup.",
    "status": "confirmed",
    "buying_consequence": "Starting free does not establish a response workflow without installing code on a live website.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "No credit card required",
    "claim_source": "https://app.popt.in/register",
    "claim_read_on": "2026-10-25",
    "observed": "No card was requested according to source notes, and no payment details were entered in the observed route. Complete signup screens were not counted.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://marketingandsalessoftware.com/poptin-review.html#claim-vs-measured"
    },
    "plan": "Free",
    "comparability": "Poptin Free draft creation uses no card, while the separate Basic upgrade presents empty card fields.",
    "status": "confirmed",
    "buying_consequence": "The recorded session proceeded without card entry; this does not promise payment-free access to every feature.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "$25/monthly",
    "claim_source": "https://app.popt.in/",
    "claim_read_on": "2026-10-30",
    "observed": "Basic monthly USD 25 shown before card; no tax or final total. No matching cost-engine product rule.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://marketingandsalessoftware.com/poptin-review.html#claim-vs-measured"
    },
    "plan": "Free",
    "comparability": "The selected Basic monthly screen shows USD 25; the initially displayed annual equivalent and unknown tax and absent cost rule cannot supply its final payable amount.",
    "status": "not_testable",
    "buying_consequence": "Budget for possible tax; the final amount is not established before card entry.",
    "buyer_direction": null,
    "claim_changed_on": null
   }
  ],
  "exit_test": {
   "run_date": "2026-10-30",
   "what": "Built an unpublished form draft on example.com with custom Text and Date properties; status was set to OFF.",
   "first_import": null,
   "file_inspected": false,
   "reimport_tested": false,
   "awkward": "Two responses and their export remain untested: submitting requires a live site with Poptin code, which this test setup did not publish or install. This is a boundary of the test setup, not a Poptin response failure. Contacts is behind an upgrade. The form starts with status ON before the tester changes it. Property Type and Key cannot be edited after creation. Disclosure: We may earn a commission if you buy through our links.",
   "friction": {
    "export_route": "Leads > Conversions shows an export icon, but no responses were created; Leads > Contacts requires an upgrade.",
    "format": "No response export file obtained.",
    "reimport": "No response or contact reimport tested.",
    "cancellation": "Actual cancellation, trial expiry and account deletion were not tested."
   },
   "not_tested": [
    "Complete signup screen count and human first-result setup time.",
    "Actual cancellation, expiry, deletion and follow-up mail.",
    "Kit fields that were not entered.",
    "Application reimport or restoration."
   ],
   "available_fields": [],
   "not_offered": [],
   "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
   "evidence_url": "https://marketingandsalessoftware.com/poptin-review.html#exit-test"
  },
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/poptin-review.html#hands-on"
   },
   "trial_duration_confirmed": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/poptin-review.html#hands-on"
   },
   "export_file_inspected": {
    "value": false,
    "basis": "Built an unpublished form draft on example.com with custom Text and Date properties; status was set to OFF. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/poptin-review.html#exit-test"
   },
   "export_reimport_tested": {
    "value": false,
    "basis": "Built an unpublished form draft on example.com with custom Text and Date properties; status was set to OFF. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/poptin-review.html#exit-test"
   },
   "export_direct_download": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/poptin-review.html#hands-on"
   },
   "marketing_emails_14d": {
    "value": "not_tested",
    "basis": "No complete unambiguous 14-day inbox observation available.",
    "observed_on": "2026-11-02",
    "evidence_url": null
   }
  }
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "Poptin",
    "product_id": "poptin",
    "run_date": "2026-10-30",
    "session_type": "hands_on",
    "what": "Tested by our team on 30 October 2026 on the free plan: Daan created the account and our AI assistant ran the test in Daan's browser. We built a contact form with our own custom fields on a test domain, kept it switched off and looked at leads, export and the paid plans.",
    "findings": [
     "The free plan needs no card and gives you 1,000 visitors a month on one domain, with Poptin branding.",
     "A new form asks for a domain and is switched on by default; we used a test domain and switched it off.",
     "Custom fields can be text, number, date or yes/no. Their type and key cannot be changed afterwards.",
     "We found no preview that saves a test submission. Submissions only come in from a live site with the Poptin code installed, so we could not test storing or exporting them.",
     "The contacts list sits behind an upgrade on the free plan.",
     "Basic was $25 a month on the monthly term. The checkout showed no tax or total before the card details."
    ],
    "not_tested": [
     "Publishing the form on a live site",
     "Exporting submissions",
     "Email campaigns and automations",
     "Contacting support"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "claim_checks": [
     {
      "claim": "Get Started For Free",
      "claim_source": "https://app.popt.in/register",
      "claim_read_on": "2026-10-25",
      "observed": "Billing says Current plan Free with one thousand visitors and one domain. The form draft saves successfully.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://marketingandsalessoftware.com/poptin-review.html#claim-vs-measured"
      },
      "plan": "Free",
      "comparability": "The Poptin free-start offer is checked against billing and draft creation, with live-site response collection outside this setup.",
      "status": "confirmed",
      "buying_consequence": "Starting free does not establish a response workflow without installing code on a live website.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "No credit card required",
      "claim_source": "https://app.popt.in/register",
      "claim_read_on": "2026-10-25",
      "observed": "No card was requested according to source notes, and no payment details were entered in the observed route. Complete signup screens were not counted.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://marketingandsalessoftware.com/poptin-review.html#claim-vs-measured"
      },
      "plan": "Free",
      "comparability": "Poptin Free draft creation uses no card, while the separate Basic upgrade presents empty card fields.",
      "status": "confirmed",
      "buying_consequence": "The recorded session proceeded without card entry; this does not promise payment-free access to every feature.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "$25/monthly",
      "claim_source": "https://app.popt.in/",
      "claim_read_on": "2026-10-30",
      "observed": "Basic monthly USD 25 shown before card; no tax or final total. No matching cost-engine product rule.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://marketingandsalessoftware.com/poptin-review.html#claim-vs-measured"
      },
      "plan": "Free",
      "comparability": "The selected Basic monthly screen shows USD 25; the initially displayed annual equivalent and unknown tax and absent cost rule cannot supply its final payable amount.",
      "status": "not_testable",
      "buying_consequence": "Budget for possible tax; the final amount is not established before card entry.",
      "buyer_direction": null,
      "claim_changed_on": null
     }
    ],
    "claim_checks_note": "A vendor claim (quoted, with source and read date) set against what we observed in this session on the plan stated. status is confirmed, contradicted, not_comparable, not_testable or out_of_date; it is not a score of the product.",
    "exit_test": {
     "run_date": "2026-10-30",
     "what": "Built an unpublished form draft on example.com with custom Text and Date properties; status was set to OFF.",
     "first_import": null,
     "file_inspected": false,
     "reimport_tested": false,
     "awkward": "Two responses and their export remain untested: submitting requires a live site with Poptin code, which this test setup did not publish or install. This is a boundary of the test setup, not a Poptin response failure. Contacts is behind an upgrade. The form starts with status ON before the tester changes it. Property Type and Key cannot be edited after creation. Disclosure: We may earn a commission if you buy through our links.",
     "friction": {
      "export_route": "Leads > Conversions shows an export icon, but no responses were created; Leads > Contacts requires an upgrade.",
      "format": "No response export file obtained.",
      "reimport": "No response or contact reimport tested.",
      "cancellation": "Actual cancellation, trial expiry and account deletion were not tested."
     },
     "not_tested": [
      "Complete signup screen count and human first-result setup time.",
      "Actual cancellation, expiry, deletion and follow-up mail.",
      "Kit fields that were not entered.",
      "Application reimport or restoration."
     ],
     "available_fields": [],
     "not_offered": [],
     "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product."
    },
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "poptin:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "poptin:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "poptin:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "poptin:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}