{
 "schema_version": "1.0",
 "id": "ploy",
 "name": "Ploy",
 "research_status": "researched",
 "vendor_domain": "ploy.ai",
 "category": "Marketing",
 "task": "Hosting & websites",
 "summary": "AI marketing platform that rebuilds your website from its URL and keeps working on it: AI-built pages, SEO and AI-search fixes, visitor identification, outreach and ad agents in one workspace, with a free tier.",
 "best_for": "marketing teams and startups that want an AI-built marketing site plus SEO, visitor identification and outreach agents in one platform, and are willing to move their site onto it",
 "skip_if": "you want a predictable fixed monthly price, only need a simple brochure site, or want to keep your site on your current builder and host",
 "honest_knock": "Pricing is credit-based and Ploy does not say how many credits a page, an edit or a Ploybook run costs, so the monthly bill is hard to predict in advance. The step from Starter at $50 to Pro at $300 is steep, and the HubSpot, Attio and ad integrations sit on Pro. A custom domain is not available on Free. Salesforce, SSO and SOC 2 are Enterprise only.",
 "pricing": {
  "status": "public",
  "entry_price": "$50",
  "entry_price_terms": "Starter · Starter billed monthly with 4,000 credits a month and 1 custom domain",
  "from_price_usd_month": 50.0,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-11-03 on ploy.ai/pricing) Ploy charges by plan and by credits. Credits are spent while Ploy is actively building or editing your site; the pricing page says a workspace that is just live and serving traffic uses next to nothing. Image generation, code generation, planning, visitor enrichment and Ploybooks all draw from the same credit balance. The Free tier costs $0, needs no card and includes 2,000 credits (the plan card says 500 credits a day, up to 2,000). Starter costs $50 a month with 4,000 credits a month, 1 custom domain family and 50 enriched visitors a month. Pro costs $300 a month with 24,000 credits, 5 custom domain families, 1,000 enriched visitors a month and the HubSpot, Attio and ad integrations. Annual billing costs 20% less: Starter $480 a year ($40 a month) and Pro $2,880 a year ($240 a month). Enterprise is custom priced and adds Salesforce, SSO, SOC 2, enterprise terms and done-for-you setup. Monthly plans can be changed at any time. Ploy does not publish how many credits a typical page or edit uses, so the real monthly cost depends on how much you build.",
  "verified_at": "2026-11-03",
  "source_url": "https://ploy.ai/pricing",
  "schema_offer": {
   "price": 50.0,
   "currency": "USD",
   "description": "Starter, Starter billed monthly with 4,000 credits a month and 1 custom domain; $40 a month billed annually ($480 a year); a Free tier with 2,000 credits needs no card; Pro $300 a month with 24,000 credits. Read on the vendor's own pricing page on 2026-11-03.",
   "page": "https://marketingandsalessoftware.com/ploy-review.html"
  },
  "source_quotes": [
   {
    "field": "price",
    "plan": "Pro",
    "quote": "$300/mo",
    "source_url": "https://ploy.ai/pricing",
    "read_on": "2026-10-27"
   },
   {
    "field": "price",
    "plan": "Starter",
    "quote": "$50/mo",
    "source_url": "https://ploy.ai/pricing",
    "read_on": "2026-10-27"
   }
  ],
  "recent_change": null,
  "price_history": null
 },
 "free_plan": true,
 "free_plan_evidence": "The Free tier costs $0, needs no card and includes 2,000 credits (the plan card says 500 credits a day, up to 2,000).",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "(read 2026-11-03 on ploy.ai/pricing) Ploy charges by plan and by credits.",
   "verified_at": "2026-11-03",
   "source_url": "https://ploy.ai/pricing"
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing costs 20% less: Starter $480 a year ($40 a month) and Pro $2,880 a year ($240 a month).",
   "verified_at": "2026-11-03",
   "source_url": "https://ploy.ai/pricing"
  }
 ],
 "compare_with": {
  "name": "Wegic",
  "why": "Wegic is in our dossiers as an AI website builder with credits too: on 19 October 2026 it gave 100 free credits at signup and Starter cost $39.90 a month, or $23.90 billed yearly, for 600 credits. Ploy starts at $50 a month but adds SEO, visitor identification, outreach and ads agents on top of the builder"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/ploy.json",
  "review": "https://marketingandsalessoftware.com/ploy-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/ploy/",
  "vendor_site": "https://ploy.ai"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://affiliate.ploy.ai/wetwu213cvq0",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "quoted",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "ploy:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "ploy:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "ploy:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "ploy:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}