{
 "schema_version": "1.0",
 "id": "pippit",
 "name": "Pippit",
 "research_status": "researched",
 "vendor_domain": "pippit.ai",
 "category": "Marketing",
 "task": "Ads, creative & branding",
 "summary": "AI marketing-content maker by CapCut — turns a product link into marketing videos, avatar presenters, talking photos and sales posters, with scheduling and multi-platform publishing. Credit-based, with a free tier that needs no card. Seedance 2.5 is now listed among its video models: clips up to 30 seconds, text timestamps to pin key moments, footage extension for longer scenes and reference inputs to steer the direction — although their own model page still describes it with \"upcoming\" wording (checked 4 Aug 2026). A separate Story Studio section has since appeared in their own navigation, grouping AI Drama, AI film, AI Movie, AI Script and AI Workflow (checked 3 Sep 2026).",
 "best_for": "solo founders and small teams that want a steady stream of product-marketing videos and posters generated from a product link, without filming anything",
 "skip_if": "you need dependable output on a deadline — buyer reviews describe failed generations that still consume credits, and support that answers in weeks rather than days",
 "honest_knock": "The meter is credits per attempt, not per usable result — and buyer reviews centre on exactly that. Trustpilot reviewers describe generations that failed but still consumed their credits, refunds that were hard to get, and support replies measured in weeks. A tool that charges for its own failures puts the cost of unreliability on you.",
 "pricing": {
  "status": "public",
  "entry_price": "€87",
  "entry_price_terms": "Starter · per year on the yearly tab (list price EUR 145)",
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-09-19 on pippit.ai/pricing from a Netherlands exit; the page prices in the visitor's currency, so these are euro amounts) Every tier was repriced and every credit allowance cut since our 6 September reading, so treat any older figure, ours included, as withdrawn. The page opens on the Yearly tab. Yearly: Free €0 with recurring daily credits and no card; Starter €87 a year against a struck-through €145; Plus €213 against €355; Pro is a five-step ladder at €467, €948, €1,260, €1,901 and €3,117 against list prices of €779, €1,580, €2,100, €3,169 and €5,195, with the €1,901 step shown by default. Monthly: Starter €8 (list €13), Plus €19 (list €31), and the same five Pro steps at €41, €83, €110, €166 and €270 against lists of €68, €137.99, €184, €277 and €450. Every card is marked 38% to 40% off. The allowances that go with them, identical on both billing tabs: 1,575 credits a month on Starter, 3,885 on Plus, and 8,645 / 17,600 / 23,500 / 35,500 / 59,000 across the five Pro steps, with 1, 3 and 10 seats respectively. Two things changed shape rather than level. Pro gained a new bottom step at 8,645 credits, so the ladder is five prices where it was four. And the credits-per-euro ratio the page prints beside each card — EUR1=217.24, 218.87 and 224.09 — is now arithmetically correct for yearly billing; on 6 September the same line was a hundredfold off its own figures. All amounts here were taken from the page's own SKU payload, which carries the charged amount, the list price, the discount percentage, the credit quota and the seat count for every plan on both tabs.",
  "verified_at": "2026-09-19",
  "source_url": null,
  "schema_offer": {
   "price": 87.0,
   "currency": "EUR",
   "description": "Starter, per year on the yearly tab (list price EUR 145); EUR 8 a month on monthly billing against a EUR 13 list price. Read on the vendor's own pricing page on 2026-09-22.",
   "page": "https://aibuildermarketplace.com/b2b/pippit-review/"
  },
  "source_quotes": [
   {
    "field": "free_trial",
    "plan": null,
    "quote": "Get free daily credits",
    "source_url": "https://www.pippit.ai/pricing",
    "read_on": "2026-10-31"
   }
  ],
  "recent_change": null
 },
 "free_plan": true,
 "free_plan_evidence": "Yearly: Free €0 with recurring daily credits and no card; Starter €87 a year against a struck-through €145; Plus €213 against €355; Pro is a five-step ladder at €467, €948, €1,260, €1,901 and €3,117 against list prices of €779, €1,580, €2,100, €3,169 and €5,195, with the €1,901 step shown by default.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "(read 2026-09-19 on pippit.ai/pricing from a Netherlands exit; the page prices in the visitor's currency, so these are euro amounts) Every tier was repriced and every credit allowance cut since our 6 September reading, so treat any older figure, ours included, as withdrawn.",
   "verified_at": "2026-09-19",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "InVideo",
  "why": "the established AI marketing-video maker we also cover"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/pippit.json",
  "review": "https://aibuildermarketplace.com/b2b/pippit-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/pippit/",
  "vendor_site": "https://pippit.ai"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.pippit.ai/",
  "affiliate": false,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Data export tested on 2026-10-31; contract terms not researched. Scope and untested export routes are listed in measured.exit_test.",
  "Being verified: refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product."
 ],
 "verification": {
  "price": "read",
  "free_trial": "quoted",
  "refund": "being_verified"
 },
 "status_page": null,
 "measured": {
  "support": null,
  "onboarding": null,
  "inbox": {
   "timeline": {
    "signup_at": null,
    "messages": []
   },
   "window_start": "2026-10-30T23:00:00Z",
   "window_end": "2026-11-13T23:00:00Z",
   "window_days": 14,
   "time_basis": "signup_date_midnight_Europe_Amsterdam",
   "status": "partial",
   "observed_at": "2026-11-02T02:18:01.612935Z",
   "counts": {
    "transactional": 0,
    "onboarding_tips": 0,
    "sales_upsell": 0,
    "personal_looking_sales": 0
   },
   "first_sales_email_hours": null,
   "has_list_unsubscribe": false,
   "uncertain": 0,
   "after_cancel": {
    "status": "not_tested"
   },
   "after_deletion": {
    "status": "not_tested"
   },
   "after_unsubscribe": {
    "status": "not_tested"
   }
  },
  "invites": {
   "status": "not_tested",
   "default_on": "not_tested",
   "plus_accepted": "not_tested",
   "invitee_can_unsubscribe": "not_tested",
   "address_book_requested": "not_tested",
   "workspace_requested": "not_tested"
  },
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-10-31",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://aibuildermarketplace.com/b2b/pippit-review/",
  "method": [
   "Checked the credit history of the existing account",
   "Asked the agent for one square test image",
   "Downloaded the image and checked size, format and text"
  ],
  "claims": [
   {
    "claim": "Get free daily credits",
    "claim_source": "https://www.pippit.ai/pricing",
    "claim_read_on": "2026-10-31",
    "observed": "Forty daily credits appeared after login; one image reduced the balance to thirty-eight, while old trial credits were expired.",
    "observed_on": "2026-10-31",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/pippit-review/#claim-vs-measured"
    },
    "plan": "Free, existing account",
    "comparability": "Pippit daily-credit wording is compared only with the delayed forty-credit grant on the existing August account.",
    "status": "confirmed",
    "buying_consequence": "Daily credits worked in this existing account; they are separate from the expired trial allowance.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "No credit card required.",
    "claim_source": "https://www.pippit.ai/pricing",
    "claim_read_on": "2026-10-31",
    "observed": "An existing Free account produced a test image without payment; new-account signup requirements were not tested.",
    "observed_on": "2026-10-31",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/pippit-review/#claim-vs-measured"
    },
    "plan": "Free, existing account",
    "comparability": "Pippit no-card signup wording is outside this existing-account session, whose original registration took place in August.",
    "status": "not_comparable",
    "buying_consequence": "This existing-account observation cannot confirm a new-account signup claim.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "€13/Monthly",
    "claim_source": "https://www.pippit.ai/",
    "claim_read_on": "2026-10-31",
    "observed": "Starter monthly is displayed at €13, while the modal initially defaults to yearly pricing; Subscribe was not opened, so final tax and total remain unknown.",
    "observed_on": "2026-10-31",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/pippit-review/#claim-vs-measured"
    },
    "plan": "Free, existing account",
    "comparability": "Pippit price comparison uses Starter in EUR with month pricing; missing final tax or an unopened checkout and an unverified matching cost rule prevent an all-in comparison.",
    "status": "not_testable",
    "buying_consequence": "Use the displayed amount only within the observed selection; a matching cost-rule total has not been verified.",
    "buyer_direction": null,
    "claim_changed_on": "2026-10-31"
   }
  ],
  "exit_test": {
   "run_date": "2026-10-31",
   "what": "One generated test image on an existing Free account created on August 14.",
   "first_import": null,
   "file_inspected": true,
   "reimport_tested": false,
   "awkward": "This was an existing account from August 14, not a new signup. Trial credits had expired; the balance initially showed zero, then forty daily credits appeared. One image used two credits. The canvas filename ended in .png, but the download is JPEG with a Pippit AI watermark. The second image and project restoration were not tested.",
   "friction": {
    "export_route": "Download the image from the agent chat.",
    "format": "JPEG image; project export not investigated.",
    "reimport": "Project reimport not investigated.",
    "cancellation": "No cancellation, expiry or deletion action tested."
   },
   "not_tested": [
    "Complete signup screen count and human first-result setup speed.",
    "Actual cancellation, expiry, deletion and follow-up mail.",
    "Kit fields not entered and application record reimport."
   ],
   "came_along": [
    "First test image downloaded."
   ],
   "lost": [],
   "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product.",
   "evidence_url": "https://aibuildermarketplace.com/b2b/pippit-review/#exit-test"
  },
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/pippit-review/#hands-on"
   },
   "trial_duration_confirmed": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/pippit-review/#hands-on"
   },
   "export_file_inspected": {
    "value": true,
    "basis": "One generated test image on an existing Free account created on August 14. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/pippit-review/#exit-test"
   },
   "export_reimport_tested": {
    "value": false,
    "basis": "One generated test image on an existing Free account created on August 14. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/pippit-review/#exit-test"
   },
   "export_direct_download": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/pippit-review/#hands-on"
   },
   "marketing_emails_14d": {
    "value": "not_tested",
    "basis": "No complete unambiguous 14-day inbox observation available.",
    "observed_on": "2026-11-02",
    "evidence_url": null
   }
  }
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "Pippit",
    "product_id": "pippit",
    "run_date": "2026-10-31",
    "session_type": "hands_on",
    "what": "Tested by our team on 31 October 2026 on the free plan, with an existing account Daan had made on 14 August 2026; our AI assistant ran the test in Daan's browser. We asked the agent for one simple image and downloaded it.",
    "findings": [
     "The credit history showed 400 trial credits from August that expired after 30 days, and 40 free credits that were valid for one day only.",
     "With 0 credits the first request opened the subscription screen. The day's 40 free credits appeared a few minutes after logging in.",
     "The agent made the image in about 25 seconds for 2 credits. It spelled our test text exactly.",
     "The download was a 2048 × 2048 JPEG, though the canvas called it a .png. It carried a 'Pippit AI' watermark in the corner.",
     "Starter was €13 a month for 1,575 credits, or €145 a year; the plan screen opened on yearly billing."
    ],
    "not_tested": [
     "A brand-new account and its trial",
     "Video generation and publishing",
     "Paying for a plan",
     "Contacting support"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "claim_checks": [
     {
      "claim": "Get free daily credits",
      "claim_source": "https://www.pippit.ai/pricing",
      "claim_read_on": "2026-10-31",
      "observed": "Forty daily credits appeared after login; one image reduced the balance to thirty-eight, while old trial credits were expired.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/pippit-review/#claim-vs-measured"
      },
      "plan": "Free, existing account",
      "comparability": "Pippit daily-credit wording is compared only with the delayed forty-credit grant on the existing August account.",
      "status": "confirmed",
      "buying_consequence": "Daily credits worked in this existing account; they are separate from the expired trial allowance.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "No credit card required.",
      "claim_source": "https://www.pippit.ai/pricing",
      "claim_read_on": "2026-10-31",
      "observed": "An existing Free account produced a test image without payment; new-account signup requirements were not tested.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/pippit-review/#claim-vs-measured"
      },
      "plan": "Free, existing account",
      "comparability": "Pippit no-card signup wording is outside this existing-account session, whose original registration took place in August.",
      "status": "not_comparable",
      "buying_consequence": "This existing-account observation cannot confirm a new-account signup claim.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "€13/Monthly",
      "claim_source": "https://www.pippit.ai/",
      "claim_read_on": "2026-10-31",
      "observed": "Starter monthly is displayed at €13, while the modal initially defaults to yearly pricing; Subscribe was not opened, so final tax and total remain unknown.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/pippit-review/#claim-vs-measured"
      },
      "plan": "Free, existing account",
      "comparability": "Pippit price comparison uses Starter in EUR with month pricing; missing final tax or an unopened checkout and an unverified matching cost rule prevent an all-in comparison.",
      "status": "not_testable",
      "buying_consequence": "Use the displayed amount only within the observed selection; a matching cost-rule total has not been verified.",
      "buyer_direction": null,
      "claim_changed_on": "2026-10-31"
     }
    ],
    "claim_checks_note": "A vendor claim (quoted, with source and read date) set against what we observed in this session on the plan stated. status is confirmed, contradicted, not_comparable, not_testable or out_of_date; it is not a score of the product.",
    "exit_test": {
     "run_date": "2026-10-31",
     "what": "One generated test image on an existing Free account created on August 14.",
     "first_import": null,
     "file_inspected": true,
     "reimport_tested": false,
     "awkward": "This was an existing account from August 14, not a new signup. Trial credits had expired; the balance initially showed zero, then forty daily credits appeared. One image used two credits. The canvas filename ended in .png, but the download is JPEG with a Pippit AI watermark. The second image and project restoration were not tested.",
     "friction": {
      "export_route": "Download the image from the agent chat.",
      "format": "JPEG image; project export not investigated.",
      "reimport": "Project reimport not investigated.",
      "cancellation": "No cancellation, expiry or deletion action tested."
     },
     "not_tested": [
      "Complete signup screen count and human first-result setup speed.",
      "Actual cancellation, expiry, deletion and follow-up mail.",
      "Kit fields not entered and application record reimport."
     ],
     "came_along": [
      "First test image downloaded."
     ],
     "lost": [],
     "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product."
    },
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "pippit:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "pippit:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "pippit:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "pippit:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}