{
 "schema_version": "1.0",
 "id": "outgrow",
 "name": "Outgrow",
 "research_status": "researched",
 "vendor_domain": "outgrow.co",
 "category": "Growth & Revenue",
 "task": "SEO, content & landing pages",
 "summary": "Interactive content builder for quizzes, calculators, polls and assessments. Generate and qualify leads with engaging, no-code experiences, then sync them straight into Klaviyo via OAuth for email/SMS follow-up, into Attio for CRM handoff, or into CleverTap, where each answer maps to a field you choose and the lead lands as a contact or in a segment. CleverTap connection read on outgrow.co, 22 Sep 2026.",
 "best_for": "marketers who want quizzes, calculators and assessments that earn the lead by giving genuine value — with logic, integrations and templates handled",
 "skip_if": "a simple form or survey does the job (Typeform-class is cheaper), or your traffic would blow through the lead caps",
 "honest_knock": "Two meters at once: content types and pieces gate the lower tiers, and monthly LEAD limits gate the upside. Read the caps rather than the prices — Freelancer Limited allows 250 leads a month, Freelancer Pro 1,000, Essentials 7,500 and Business 50,000 — because per lead, Essentials and Business cost almost the same and the real jump in value is from Pro to Essentials. Also note what money does not fix: Outgrow's branding stays on every plan below Essentials, comes off there only under the small-business programme, and a custom domain is Business-only at $600 a month. Interactive content genuinely converts better than static forms, but only when the calculator or quiz gives real value; a thin quiz wrapped around a lead form fools nobody.",
 "pricing": {
  "status": "public",
  "entry_price": "$22",
  "entry_price_terms": "per month or $14/mo billed annually",
  "from_price_usd_month": 22.0,
  "plans": [
   {
    "name": "Freelancer Limited",
    "price": "$22/month or $14 annually",
    "includes": "5 content pieces, 5 content types, 250 leads a month"
   },
   {
    "name": "Freelancer Pro",
    "price": "$45/$25",
    "includes": "7 pieces, 7 types, 1,000 leads"
   },
   {
    "name": "Essentials",
    "price": "$115/$95",
    "includes": "unlimited pieces, 9 types, 3 users, 7,500 leads"
   },
   {
    "name": "Business",
    "price": "$720/$600",
    "includes": "unlimited pieces, all types, 10 users, 50,000 leads"
   },
   {
    "name": "Forms/Surveys",
    "price": "$0",
    "includes": "100 leads a month"
   },
   {
    "name": "Startup Basic",
    "price": "$55/$35",
    "includes": "750 leads; only new companies can apply"
   },
   {
    "name": "Startup Special",
    "price": "$85/$55",
    "includes": "8 content types, 6 pieces, 1,000-lead cap; only startups and small businesses can apply"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(re-verified 2026-09-06 and again 2026-09-30 on the vendor's own pricing page) Freelancer Limited $22/month or $14 annually for 5 content pieces, 5 content types and 250 leads a month; Freelancer Pro $45/$25 for 7 pieces, 7 types and 1,000 leads; Essentials $115/$95 for unlimited pieces, 9 types, 3 users and 7,500 leads; Business $720/$600 for unlimited pieces, all types, 10 users and 50,000 leads. Annual billing is advertised as saving up to 44%. Three tiers our earlier reading missed sit alongside these: a free Forms/Surveys plan at $0 with 100 leads a month, Startup Basic at $55/$35 ('only new companies can apply') with 750 leads, and Startup Special at $85/$55 ('only startups and small businesses can apply') with 8 content types, 6 pieces and the same 1,000-lead cap as Freelancer Pro. Outgrow branding cannot be removed below Essentials, where it comes off only under the small-business programme, and a custom domain via CNAME is Business-only. A done-for-you build service is listed at 'starting from $250 per content piece'. Note that outgrow.co/llms.txt disagrees with the page: it lists Business at $225, mixes monthly and annual rates, and dates itself to 2025.",
  "verified_at": "2026-09-30",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": [
   {
    "field": "free_trial",
    "plan": null,
    "quote": "7 days",
    "source_url": "https://outgrow.co/pricing/",
    "read_on": "2026-10-25"
   }
  ],
  "recent_change": null,
  "price_history": {
   "status": "stable",
   "tracked_since": "2026-08-06",
   "last_read": "2026-11-08",
   "read_days": 12,
   "stable": {
    "since": "2026-08-06",
    "until": "2026-11-08",
    "reads": 12,
    "days": 94
   },
   "changes": [],
   "method": "Stable = every amount on the vendor's pricing page identical across >= 3 of our reads over >= 30 days. A change is listed only after we confirmed the new price on the page, with a verbatim quote. Differences in raw readings are never published on their own."
  }
 },
 "free_plan": true,
 "free_plan_evidence": "Three tiers our earlier reading missed sit alongside these: a free Forms/Surveys plan at $0 with 100 leads a month, Startup Basic at $55/$35 ('only new companies can apply') with 750 leads, and Startup Special at $85/$55 ('only startups and small businesses can apply') with 8 content types, 6 pieces and the same 1,000-lead cap as Freelancer Pro.",
 "cost_traps": [
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing is advertised as saving up to 44%.",
   "verified_at": "2026-09-30",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Typeform or involve.me",
  "why": "adjacent interactive-content tools — Outgrow leads on calculator logic depth; compare lead-cap math at your traffic"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/outgrow.json",
  "review": "https://marketingandsalessoftware.com/outgrow-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/outgrow/",
  "vendor_site": "https://outgrow.co"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://share.outgrow.biz/qgj4ctjituaf",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Data export tested on 2026-10-30; contract terms not researched. Scope and untested export routes are listed in measured.exit_test.",
  "Being verified: refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product."
 ],
 "verification": {
  "price": "read",
  "free_trial": "quoted",
  "refund": "being_verified"
 },
 "status_page": null,
 "measured": {
  "roles": {
   "status": "no_viewer_role",
   "plan": "Business trial (Monthly), 100 leads",
   "route": "Billing & Settings > Team Settings > Add New User",
   "quote": {
    "text": "Analyst can only view Global Analytics",
    "source_url": "https://app.outgrow.co/",
    "observed_at": "2026-10-30T10:57:00+01:00"
   },
   "evidence": [
    "bewijs/07-rollen-add-new-user.jpg"
   ],
   "role_names": [
    "Admin",
    "Manager",
    "Designer",
    "Analyst"
   ],
   "viewer_roles": [],
   "default_role": "Manager"
  },
  "api_access": {
   "status": "available_on_tested_plan",
   "plan": "Business trial (Monthly), 100 leads",
   "route": "Billing & Settings menu > API Key (menu option only; page not opened, no key or API call)",
   "quote": {
    "text": "API Key",
    "source_url": "https://app.outgrow.co/",
    "observed_at": "2026-10-30T10:57:00+01:00"
   },
   "evidence": [
    "bewijs/06-subscription-trial.jpg"
   ]
  },
  "support": null,
  "onboarding": null,
  "inbox": {
   "timeline": {
    "signup_at": null,
    "messages": [
     {
      "received_at": "2026-10-30T09:57:12Z",
      "sender_name": "Outgrow team",
      "sender_domain": "outgrow.co",
      "subject": "Welcome to Outgrow | Your Free Trial Details",
      "folder": "junk",
      "offer": null
     },
     {
      "received_at": "2026-10-30T12:46:50Z",
      "sender_name": "Outgrow team",
      "sender_domain": "customers.outgrow.co",
      "subject": "Outgrow: Spreadsheet Link for [our name]'s #2 Calculator",
      "folder": "junk",
      "offer": null
     },
     {
      "received_at": "2026-11-06T10:01:42Z",
      "sender_name": "Outgrow team",
      "sender_domain": "outgrow.co",
      "subject": "Outgrow Upgrade",
      "folder": "inbox",
      "offer": null
     }
    ]
   },
   "window_start": "2026-10-29T23:00:00Z",
   "window_end": "2026-11-12T23:00:00Z",
   "window_days": 14,
   "time_basis": "signup_date_midnight_Europe_Amsterdam",
   "status": "partial",
   "observed_at": "2026-11-08T02:18:01.888409Z",
   "counts": {
    "transactional": 0,
    "onboarding_tips": 1,
    "sales_upsell": 1,
    "personal_looking_sales": 0
   },
   "first_sales_email_hours": 179.02833333333334,
   "has_list_unsubscribe": true,
   "uncertain": 1,
   "after_cancel": {
    "status": "not_tested"
   },
   "after_deletion": {
    "status": "not_tested"
   },
   "after_unsubscribe": {
    "status": "not_tested"
   }
  },
  "invites": {
   "status": "not_tested",
   "default_on": "not_tested",
   "plus_accepted": "not_tested",
   "invitee_can_unsubscribe": "not_tested",
   "address_book_requested": "not_tested",
   "workspace_requested": "not_tested"
  },
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-10-30",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://marketingandsalessoftware.com/outgrow-review.html",
  "method": [
   "Built a calculator from a template with our test question and lead fields",
   "Published it on the default Outgrow link and submitted two made-up responses",
   "Downloaded the full export and compared it with what we entered",
   "Looked at the plans, team roles and settings"
  ],
  "claims": [
   {
    "claim": "7 days",
    "claim_source": "https://outgrow.co/pricing/",
    "claim_read_on": "2026-10-25",
    "observed": "The account started on 30 October and shows expiry on 6 November: seven days. Business trial has a 100-lead cap; no permanent free plan was shown in the plan list.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://marketingandsalessoftware.com/outgrow-review.html#claim-vs-measured"
    },
    "plan": "Business trial (Monthly), 100 leads",
    "comparability": "Compares the seven-day trial claim with account start on 30 October and displayed expiry on 6 November, on the Business trial capped at 100 leads; no ongoing free-plan entitlement established.",
    "status": "confirmed",
    "buying_consequence": "The trial allowance must not be described as an ongoing free plan.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "7 days",
    "claim_source": "https://outgrow.co/pricing/",
    "claim_read_on": "2026-10-25",
    "observed": "No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.",
    "observed_on": "2026-10-30",
    "evidence": {
     "label": "Our test observations",
     "url": "https://marketingandsalessoftware.com/outgrow-review.html#claim-vs-measured"
    },
    "plan": "Business trial (Monthly), 100 leads",
    "comparability": "Checkout was not opened; final tax, currency and billing term cannot be compared with the price page or a matching cost rule. Live response export provides no payment evidence.",
    "status": "not_testable",
    "buying_consequence": "Final currency, tax, term, seats, fees and payment total remain unverified.",
    "buyer_direction": null,
    "claim_changed_on": null
   }
  ],
  "exit_test": {
   "run_date": "2026-10-30",
   "what": "After Daan explicitly approved live publication, contrary to the test plan, submitted two live calculator responses and inspected the Full Export.",
   "first_import": null,
   "file_inspected": true,
   "reimport_tested": false,
   "awkward": "The second lead form retained the previous respondent details after reloading in the same browser. Lead email notifications were enabled by default. The source reports that the S3 export link opened without login. The export records respondent IP geolocation. The inspected menus offered no unpublish action without deleting the calculator. Template formulas were unchanged and the calculated result was not tested.",
   "friction": {
    "export_route": "Analyze > Export Data > Full Export, then Previous Reports and email delivery. The report appeared after about 30 seconds following live submissions.",
    "format": "XLSX: one worksheet, 30 columns and two response records. No standalone native ID column; a uid appears only in Unique Results URL. Tag values remain one text field.",
    "reimport": "Response reimport was not offered; Import data concerns questions. Native-ID preservation was not tested because no independent ID was captured before export.",
    "cancellation": "No unpublish action was found in the inspected Publish and dashboard menus; Delete was offered. The calculator was left live pending trial expiry on 6 November. Deletion remains a Daan action; cancellation and actual expiry were not tested."
   },
   "not_tested": [
    "Full signup screen count and first-result setup speed.",
    "Actual cancellation, expiry and deletion.",
    "Attachment preservation: no attachments uploaded.",
    "Calculated score: unchanged template formulas and empty Result Obtained.",
    "Native-ID preservation and restoration; response reimport not offered."
   ],
   "came_along": [
    "Both test records, Unicode names, full multiline text and separate custom codes.",
    "Amounts 12.10 and 24.20 retain their trailing zero; EUR appears in the question header.",
    "Pipe-delimited tag strings return unchanged in one text field; separate native tags were not entered.",
    "System response dates and answers B and A."
   ],
   "lost": [],
   "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product.",
   "evidence_url": "https://marketingandsalessoftware.com/outgrow-review.html#exit-test"
  },
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/outgrow-review.html#hands-on"
   },
   "trial_duration_confirmed": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/outgrow-review.html#hands-on"
   },
   "export_file_inspected": {
    "value": true,
    "basis": "After Daan explicitly approved live publication, contrary to the test plan, submitted two live calculator responses and inspected the Full Export. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/outgrow-review.html#exit-test"
   },
   "export_reimport_tested": {
    "value": false,
    "basis": "After Daan explicitly approved live publication, contrary to the test plan, submitted two live calculator responses and inspected the Full Export. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/outgrow-review.html#exit-test"
   },
   "export_direct_download": {
    "value": false,
    "basis": "Analyze > Export Data > Full Export, then Previous Reports and email delivery. The report appeared after about 30 seconds following live submissions.",
    "observed_on": "2026-10-30",
    "evidence_url": "https://marketingandsalessoftware.com/outgrow-review.html#exit-test"
   },
   "marketing_emails_14d": {
    "value": "not_tested",
    "basis": "No complete unambiguous 14-day inbox observation available.",
    "observed_on": "2026-11-08",
    "evidence_url": null
   }
  }
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "Outgrow",
    "product_id": "outgrow",
    "run_date": "2026-10-30",
    "session_type": "hands_on",
    "what": "Tested by our team on 30 October 2026 on the free trial: Daan created the account and our AI assistant ran the test in Daan's browser. We turned a template into a quiz calculator with our test question and fields, published it on Outgrow's own test link, submitted two made-up responses and exported them.",
    "findings": [
     "The trial runs on the Business plan (USD 720 a month) for seven days, ending 6 November, with a cap of 100 leads. No card was asked. The plan list shows no free plan; the cheapest is Freelancer Limited at $22 a month, or $14 billed yearly.",
     "Answers given in Preview are not stored; only a published ('Go Live') calculator collects responses. Email alerts for new leads are switched on by default, and both of ours arrived.",
     "On the published page, the lead form came back pre-filled with the previous person's name, email and answers when we opened it again in the same browser.",
     "The full export arrives as an XLSX link by email and under 'Previous Reports'. That link opened without logging in.",
     "The export kept everything we entered exactly: names with accents, our free text with its line break and quotes, custom fields, and 12.10 and 24.20 with the trailing zero. It also records each respondent's city and region.",
     "Template result screens keep their sample numbers ('Your cost: $4000') until you rewrite the formulas.",
     "We found no way to unpublish a calculator short of deleting it. Team roles are Admin, Manager (preselected), Designer and Analyst, with no view-only role."
    ],
    "not_tested": [
     "Changing the result formulas",
     "Re-importing responses (no import route for them)",
     "Embedding on a website",
     "Contacting support"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "claim_checks": [
     {
      "claim": "7 days",
      "claim_source": "https://outgrow.co/pricing/",
      "claim_read_on": "2026-10-25",
      "observed": "The account started on 30 October and shows expiry on 6 November: seven days. Business trial has a 100-lead cap; no permanent free plan was shown in the plan list.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://marketingandsalessoftware.com/outgrow-review.html#claim-vs-measured"
      },
      "plan": "Business trial (Monthly), 100 leads",
      "comparability": "Compares the seven-day trial claim with account start on 30 October and displayed expiry on 6 November, on the Business trial capped at 100 leads; no ongoing free-plan entitlement established.",
      "status": "confirmed",
      "buying_consequence": "The trial allowance must not be described as an ongoing free plan.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "7 days",
      "claim_source": "https://outgrow.co/pricing/",
      "claim_read_on": "2026-10-25",
      "observed": "No checkout opened. The plan overview or free editing route does not establish a tax-inclusive payable total.",
      "observed_on": "2026-10-30",
      "evidence": {
       "label": "Our test observations",
       "url": "https://marketingandsalessoftware.com/outgrow-review.html#claim-vs-measured"
      },
      "plan": "Business trial (Monthly), 100 leads",
      "comparability": "Checkout was not opened; final tax, currency and billing term cannot be compared with the price page or a matching cost rule. Live response export provides no payment evidence.",
      "status": "not_testable",
      "buying_consequence": "Final currency, tax, term, seats, fees and payment total remain unverified.",
      "buyer_direction": null,
      "claim_changed_on": null
     }
    ],
    "claim_checks_note": "A vendor claim (quoted, with source and read date) set against what we observed in this session on the plan stated. status is confirmed, contradicted, not_comparable, not_testable or out_of_date; it is not a score of the product.",
    "exit_test": {
     "run_date": "2026-10-30",
     "what": "After Daan explicitly approved live publication, contrary to the test plan, submitted two live calculator responses and inspected the Full Export.",
     "first_import": null,
     "file_inspected": true,
     "reimport_tested": false,
     "awkward": "The second lead form retained the previous respondent details after reloading in the same browser. Lead email notifications were enabled by default. The source reports that the S3 export link opened without login. The export records respondent IP geolocation. The inspected menus offered no unpublish action without deleting the calculator. Template formulas were unchanged and the calculated result was not tested.",
     "friction": {
      "export_route": "Analyze > Export Data > Full Export, then Previous Reports and email delivery. The report appeared after about 30 seconds following live submissions.",
      "format": "XLSX: one worksheet, 30 columns and two response records. No standalone native ID column; a uid appears only in Unique Results URL. Tag values remain one text field.",
      "reimport": "Response reimport was not offered; Import data concerns questions. Native-ID preservation was not tested because no independent ID was captured before export.",
      "cancellation": "No unpublish action was found in the inspected Publish and dashboard menus; Delete was offered. The calculator was left live pending trial expiry on 6 November. Deletion remains a Daan action; cancellation and actual expiry were not tested."
     },
     "not_tested": [
      "Full signup screen count and first-result setup speed.",
      "Actual cancellation, expiry and deletion.",
      "Attachment preservation: no attachments uploaded.",
      "Calculated score: unchanged template formulas and empty Result Obtained.",
      "Native-ID preservation and restoration; response reimport not offered."
     ],
     "came_along": [
      "Both test records, Unicode names, full multiline text and separate custom codes.",
      "Amounts 12.10 and 24.20 retain their trailing zero; EUR appears in the question header.",
      "Pipe-delimited tag strings return unchanged in one text field; separate native tags were not entered.",
      "System response dates and answers B and A."
     ],
     "lost": [],
     "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. Friction is described, not scored; this is not a verdict on the product."
    },
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "outgrow:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "outgrow:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "outgrow:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "outgrow:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}