{
 "schema_version": "1.0",
 "id": "nutshell",
 "name": "Nutshell",
 "research_status": "researched",
 "vendor_domain": "nutshell.com",
 "category": "Growth & Revenue",
 "task": "Sales outreach, leads & CRM",
 "summary": "Sales CRM with built-in email marketing for small teams. Manage your pipeline, automate follow-ups and run campaigns from one place, without enterprise complexity. Full API access is included on every plan.",
 "best_for": "small sales teams that want a friendly CRM with unlimited contacts and full API access on every tier, including the cheapest",
 "skip_if": "you need the marketing suite at scale — Marketing, Engagement, email and SMS are separate add-ons priced by volume, so price those before the seats",
 "honest_knock": "Full API access is included on every plan, so integrations are not the cost trap here — the add-ons are. Marketing at $49/mo and Engagement at $16/user/mo sit on top of the seat price, and email and SMS are billed by contact count and message volume, so the marketing side can outgrow the CRM itself. SSO and SQL data access are Enterprise-only.",
 "pricing": {
  "status": "public",
  "entry_price": "$13",
  "entry_price_terms": "per user a month on annual billing ($19 billed monthly)",
  "from_price_usd_month": 13.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-16 on nutshell.com/pricing, both billing toggles) Five CRM tiers, per user a month: Foundation $13 on annual billing or $19 billed monthly, Growth $25 or $32, Pro $42 or $49, Business $59 or $67, and Enterprise $79 or $89. The page's 'Save 15%' badge fits Pro alone: on its own figures annual billing saves 31.6% on Foundation ($6 of $19), 21.9% on Growth, 14.3% on Pro, 11.9% on Business and 11.2% on Enterprise. Unlimited contacts and full API access come with every tier, which is the unusual part — most CRMs ration one or both — though Foundation is capped at 100 open leads. Two paid extensions sit alongside: Marketing from $49 a month and Engagement from $16 per user a month. The trial is 14 days without a card, and plan changes and cancellations take effect at the next billing cycle.",
  "verified_at": "2026-10-16",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "per_seat",
   "label": "Per-seat pricing",
   "evidence": "(re-verified 2026-10-16 on nutshell.com/pricing, both billing toggles) Five CRM tiers, per user a month: Foundation $13 on annual billing or $19 billed monthly, Growth $25 or $32, Pro $42 or $49, Business $59 or $67, and Enterprise $79 or $89.",
   "verified_at": "2026-10-16",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Marketing at $49/mo and Engagement at $16/user/mo sit on top of the seat price, and email and SMS are billed by contact count and message volume, so the marketing side can outgrow the CRM itself.",
   "verified_at": "2026-10-16",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "(re-verified 2026-10-16 on nutshell.com/pricing, both billing toggles) Five CRM tiers, per user a month: Foundation $13 on annual billing or $19 billed monthly, Growth $25 or $32, Pro $42 or $49, Business $59 or $67, and Enterprise $79 or $89.",
   "verified_at": "2026-10-16",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "HubSpot or Pipedrive",
  "why": "the bigger-name CRMs"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/nutshell.json",
  "review": "https://marketingandsalessoftware.com/nutshell-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/nutshell/",
  "vendor_site": "https://nutshell.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.nutshell.com/w254cqomwd5i",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "nutshell:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "nutshell:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "nutshell:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "nutshell:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "offers": [
  {
   "offer_id": "nutshell-reader-offer",
   "version": "c18ef84a89",
   "offer_type": "price_discount",
   "benefit": "First month free",
   "verification_status": "vendor_confirmed",
   "expires_at": null,
   "record": "https://aibuildermarketplace.com/api/v1/offers.json#nutshell-reader-offer"
  }
 ],
 "task_scope": {
  "scope": "crm",
  "label": "CRM (contacts, deals and pipeline)",
  "why": "Sales CRM with built-in email marketing for small teams.",
  "source": "our dossier",
  "phrases": [
   "crm",
   "a crm",
   "sales crm",
   "simple crm",
   "small business crm",
   "customer relationship management",
   "pipeline management",
   "track deals",
   "manage deals",
   "contact management",
   "email marketing",
   "newsletter",
   "newsletters",
   "email newsletter",
   "email campaigns",
   "marketing emails",
   "mailing list",
   "email list",
   "autoresponder",
   "email marketing platform"
  ],
  "also": [
   {
    "scope": "email_marketing",
    "label": "Email marketing to your own subscribers"
   }
  ]
 }
}