{
 "schema_version": "1.0",
 "id": "murf",
 "name": "Murf",
 "research_status": "researched",
 "vendor_domain": "murf.ai",
 "category": "Operations & Workflow",
 "task": "AI video & voice content",
 "summary": "AI voiceover generation for explainers, courses and product video.",
 "best_for": "creators, trainers and product teams that need studio-quality voiceovers in many languages without booking voice actors — explainers, courses, product videos",
 "skip_if": "you need real emotional acting range for premium brand work (humans still win), or your volume is tiny enough that free TTS built into your video tool suffices",
 "honest_knock": "The meter is generation hours per YEAR, not per month — 24 hours sounds generous until you count retakes, because every text edit regenerates the whole sub-block and bills again. Replaying is free, and in our test on 20 October 2026 the on-screen meter only caught up after a page reload. Voice quality is genuinely strong, but the honest test for any TTS is your specific language, names and jargon: generate your hardest paragraph in the trial before subscribing, because demo voices always sound better than your edge cases.",
 "pricing": {
  "status": "public",
  "entry_price": "$19",
  "entry_price_terms": "per month billed annually ($228/yr), 100 projects",
  "from_price_usd_month": 19.0,
  "plans": [
   {
    "name": "Free",
    "price": "$0",
    "includes": "10 projects, 10 minutes voice generation, 1 editor, no downloads, no commercial rights"
   },
   {
    "name": "Creator",
    "price": "$19/mo billed annually ($228 a year)",
    "includes": "100 projects, 24 hours voice generation/year, 1 editor, all 200+ voices, unlimited downloads, commercial rights"
   },
   {
    "name": "Business",
    "price": "$66/mo billed annually ($792 a year)",
    "includes": "500 projects, 96 hours generation/year, business licence, PowerPoint integration, audio-to-text"
   },
   {
    "name": "Enterprise",
    "price": "no published price",
    "includes": "voice cloning, SSO, AI translation"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(re-verified 2026-10-03 in a browser; the page renders client-side and opens on annual billing, so check which column you are reading) Studio plans: Free $0 for 10 projects, 10 minutes of voice generation and one editor, with no downloads and no commercial rights. Creator $19/mo billed annually ($228 a year): 100 projects, 24 hours of voice generation a year, 1 editor, all 200+ voices, unlimited downloads and commercial rights. Business $66/mo billed annually ($792 a year): 500 projects, 96 hours of generation a year, business licence, PowerPoint integration and audio-to-text. Enterprise is custom and is where voice cloning, SSO and AI translation sit. Annual billing is advertised as saving 33%. Dub and the API are separate products with their own pricing — the API tab of the pricing page meters by characters, not hours: $0.01 per 1,000 characters on the Falcon model and $0.03 on the studio-quality model, with $10 of free credit a month on the API trial and purchased credit that does not expire. The Studio ladder on the page is Free, Creator, Business and Enterprise; there is no Growth plan, and Creator and Business are capped at one editor seat each, so a second person means Enterprise.",
  "verified_at": "2026-10-03",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": null,
  "recent_change": null,
  "price_history": {
   "status": "stable",
   "tracked_since": "2026-08-04",
   "last_read": "2026-11-03",
   "read_days": 17,
   "stable": {
    "since": "2026-08-04",
    "until": "2026-11-03",
    "reads": 17,
    "days": 91
   },
   "changes": [],
   "method": "Stable = every amount on the vendor's pricing page identical across >= 3 of our reads over >= 30 days. A change is listed only after we confirmed the new price on the page, with a verbatim quote. Differences in raw readings are never published on their own."
  }
 },
 "free_plan": true,
 "free_plan_evidence": "(re-verified 2026-10-03 in a browser; the page renders client-side and opens on annual billing, so check which column you are reading) Studio plans: Free $0 for 10 projects, 10 minutes of voice generation and one editor, with no downloads and no commercial rights.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Dub and the API are separate products with their own pricing — the API tab of the pricing page meters by characters, not hours: $0.01 per 1,000 characters on the Falcon model and $0.03 on the studio-quality model, with $10 of free credit a month on the API trial and purchased credit that does not expire.",
   "verified_at": "2026-10-03",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "(re-verified 2026-10-03 in a browser; the page renders client-side and opens on annual billing, so check which column you are reading) Studio plans: Free $0 for 10 projects, 10 minutes of voice generation and one editor, with no downloads and no commercial rights.",
   "verified_at": "2026-10-03",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "ElevenLabs or Synthesia",
  "why": "ElevenLabs leads on raw voice realism, Synthesia bundles avatar video — Murf's edge is the studio workflow and per-language breadth"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/murf.json",
  "review": "https://officesoftwaremarketplace.com/murf-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/murf/",
  "vendor_site": "https://murf.ai"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://get.murf.ai/ym93ob513bo2",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "measured": {
  "support": null,
  "onboarding": null,
  "inbox": {
   "timeline": {
    "signup_at": null,
    "messages": [
     {
      "received_at": "2026-10-20T05:59:22Z",
      "sender_name": "Murf team",
      "sender_domain": "mail.murf.ai",
      "subject": "Welcome to Murf!",
      "folder": "junk",
      "offer": null
     }
    ]
   },
   "window_start": "2026-10-19T22:00:00Z",
   "window_end": "2026-11-02T23:00:00Z",
   "window_days": 14,
   "time_basis": "signup_date_midnight_Europe_Amsterdam",
   "status": "complete",
   "observed_at": "2026-11-03T02:18:01.634966Z",
   "counts": {
    "transactional": 0,
    "onboarding_tips": 1,
    "sales_upsell": 0,
    "personal_looking_sales": 0
   },
   "first_sales_email_hours": null,
   "has_list_unsubscribe": true,
   "uncertain": 0,
   "after_cancel": {
    "status": "not_tested"
   },
   "after_deletion": {
    "status": "not_tested"
   },
   "after_unsubscribe": {
    "status": "not_tested"
   }
  },
  "invites": {
   "status": "not_tested",
   "default_on": "not_tested",
   "plus_accepted": "not_tested",
   "invitee_can_unsubscribe": "not_tested",
   "address_book_requested": "not_tested",
   "workspace_requested": "not_tested"
  },
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-10-20",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://officesoftwaremarketplace.com/murf-review.html",
  "method": [
   "Entered the narration script in a single sub-block",
   "Generated speech with the playback control",
   "Played the unchanged script again",
   "Regenerated after changing only speed to +25%",
   "Replaced one spoken number and regenerated",
   "Inspected the voice export control"
  ],
  "claims": [],
  "exit_test": null,
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-20",
    "evidence_url": "https://officesoftwaremarketplace.com/murf-review.html#hands-on"
   },
   "trial_duration_confirmed": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-20",
    "evidence_url": "https://officesoftwaremarketplace.com/murf-review.html#hands-on"
   },
   "export_file_inspected": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-20",
    "evidence_url": "https://officesoftwaremarketplace.com/murf-review.html#hands-on"
   },
   "export_reimport_tested": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-20",
    "evidence_url": "https://officesoftwaremarketplace.com/murf-review.html#hands-on"
   },
   "export_direct_download": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-20",
    "evidence_url": "https://officesoftwaremarketplace.com/murf-review.html#hands-on"
   },
   "marketing_emails_14d": {
    "value": 1,
    "basis": "Header rules; marketing = onboarding/tips + sales/upsell + personal-looking sales. Retained INBOX/junk only; time_basis states whether the signup hour is known.",
    "observed_on": "2026-11-03",
    "evidence_url": "https://officesoftwaremarketplace.com/murf-review.html#inbox-timeline"
   }
  }
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "Murf",
    "product_id": "murf",
    "run_date": "2026-10-20",
    "session_type": "hands_on",
    "what": "Tested by our team on 20 October 2026 on the free Studio trial: Daan created the account and our AI assistant ran the test in his browser. We generated a two-sentence script ('Dr. Maya Chen checked seventeen cobalt valves in Rotterdam. The warranty lasts thirty-seven days.'), replayed it, changed only the speed, then changed only one word, reading the voice-generation meter after each step, and opened the export dialog.",
    "findings": [
     "The script stayed in one sub-block. The default voice was Ruby (US English) in the 'Angry' style, and the meter started at 00:10:00.",
     "Three generations of 7.1, 6.4 and 6.3 seconds of audio (19.8 seconds in total) took the meter from 10:00 to 9:46, so 14 seconds of the free 10 minutes were used.",
     "Replaying the same audio cost nothing: the meter stayed at 00:09:59.",
     "The on-screen meter lags. After the one-word change it still showed 00:09:52, and only after a page reload did it show 00:09:46, so read it after reloading.",
     "Because of that lag we cannot split the 14 seconds exactly per step. The most likely split, about 8 seconds for the first generation, nothing for the speed change and about 6 for the word change, fits Murf's help text: delivery settings on unchanged text are free, and a text edit regenerates the whole sub-block.",
     "Downloads are blocked on the free trial. The export dialog lists MP3, WAV, FLAC, OGG and other formats up to 48 kHz, but has no download button, only 'Unlock unlimited downloads - You are on free plan' with 'Upgrade Plan'."
    ],
    "not_tested": [
     "How the name, the place and the numbers were pronounced: our AI assistant cannot listen to the audio",
     "Other voices and styles, pitch, pauses and emphasis",
     "Paid plans and their quotas",
     "Downloading, which is blocked on the free trial"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "murf:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "murf:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "murf:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "murf:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}