{
 "schema_version": "1.0",
 "id": "moosend",
 "name": "Moosend",
 "research_status": "researched",
 "vendor_domain": "moosend.com",
 "category": "Marketing",
 "task": "Email marketing & newsletters",
 "summary": "Email marketing and automation platform — drag-and-drop campaigns, automation workflows, landing pages and subscription forms, priced by contact-list size with a 30-day free trial and pay-as-you-go email credits as an alternative.",
 "best_for": "small businesses and marketers who want affordable email marketing and automation with a low entry price, a real free trial and a clean drag-and-drop builder",
 "skip_if": "you run a very large list where per-subscriber pricing adds up, or you only need transactional/API email — a developer-focused sender is cheaper for that",
 "honest_knock": "The friendly $7-9 headline is the entry rate at the smallest list size (500 contacts), and the ladder above it does not fall smoothly: paid annually, 8,000 contacts costs $51 a month while 10,000 costs $70, so a list of 9,000 sits on the wrong side of the sharpest jump on the slider. The same reversal repeats at 100,000 and at 600,000. Read the comparison table before you assume Pro covers you, too: transactional emails, SSO and SAML, a dedicated IP, hosted files and an account manager are Moosend+ add-ons or Enterprise rather than included.",
 "pricing": {
  "status": "public",
  "entry_price": "$7",
  "entry_price_terms": "per month for 500 contacts billed yearly ($9 monthly), rising with list size",
  "from_price_usd_month": 7.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-09-06 and again 2026-09-30) A 30-day free trial with no credit card. Pro is priced by list size across 21 steps from 500 to 1,000,000 contacts, quoted monthly, biannually (sold as 15% off) or annually (sold as 20% off). At 500 contacts it is $9 monthly, $8 biannual and $7 annual. The ladder is not monotonic per contact: paid annually, 8,000 contacts is $51 a month against $70 at 10,000, 75,000 is $333 against $499 at 100,000, and 500,000 is $2,317 against $2,829 at 600,000 — three steps up the slider that cost more per head than the step below them. The discounts round to whole dollars and so land short at small sizes: at 1,000 contacts $16 monthly becomes $14 biannual (12.5% off) and $13 annual (18.75% off). Instead of a subscription you can buy email credits outright with no expiry: 350,000 for $350, 500,000 for $500, 750,000 for $750 and 1,000,000 for $1,000 — a flat $0.001 per email with no volume discount. Above Pro the page shows Moosend+ (a custom plan assembled from add-ons: dedicated IPs, transactional emails, audience discovery, custom dashboards, hosted files, extra team members, SSO and SAML) and Enterprise, both quote-only. On 30 September 2026 all 21 steps on all three billing terms and the four credit packs were identical to the September reading. The comparison table allows 2 team members on the trial and 5 on Pro, with 10 or more on Enterprise, and the FAQ says credit buyers get a notification at 80% use. Re-read on 9 October 2026 from the page's own selector, Pro per month billed monthly / biannually / annually: 500 $9 / $8 / $7, 1,000 $16 / $14 / $13, 2,000 $24 / $20 / $19, 3,000 $32 / $27 / $26, 5,000 $48 / $41 / $38, 8,000 $64 / $54 / $51, 10,000 $88 / $75 / $70, 25,000 $160 / $136 / $128, 50,000 $315 / $268 / $252, 75,000 $416 / $354 / $333, 100,000 $624 / $530 / $499, 150,000 $936 / $796 / $749, 200,000 $1,216 / $1,034 / $973, 250,000 $1,520 / $1,292 / $1,216, 300,000 $1,808 / $1,537 / $1,446, 400,000 $2,352 / $1,999 / $1,882, 500,000 $2,896 / $2,462 / $2,317, 600,000 $3,536 / $3,006 / $2,829, 700,000 $4,080 / $3,468 / $3,264, 800,000 $4,640 / $3,944 / $3,712, 1,000,000 $5,840 / $4,964 / $4,672.",
  "verified_at": "2026-10-09",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Instead of a subscription you can buy email credits outright with no expiry: 350,000 for $350, 500,000 for $500, 750,000 for $750 and 1,000,000 for $1,000 — a flat $0.001 per email with no volume discount.",
   "verified_at": "2026-10-09",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Above Pro the page shows Moosend+ (a custom plan assembled from add-ons: dedicated IPs, transactional emails, audience discovery, custom dashboards, hosted files, extra team members, SSO and SAML) and Enterprise, both quote-only.",
   "verified_at": "2026-10-09",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Mailchimp",
  "why": "Mailchimp is the recognized incumbent that gets pricey as your list grows; Moosend undercuts it on entry price with comparable automation — just watch how the per-subscriber tiers climb as you scale"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/moosend.json",
  "review": "https://aibuildermarketplace.com/b2b/moosend-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/moosend/",
  "vendor_site": "https://moosend.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://trymoo.moosend.com/10v55otv87lh",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "subscriber",
   "axis": "contacts",
   "plans": [
    {
     "id": "pro",
     "name": "Pro",
     "model": "ladder",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 500,
       "monthly": 9,
       "annual_month": 7
      },
      {
       "units": 1000,
       "monthly": 16,
       "annual_month": 13
      },
      {
       "units": 2000,
       "monthly": 24,
       "annual_month": 19
      },
      {
       "units": 3000,
       "monthly": 32,
       "annual_month": 26
      },
      {
       "units": 5000,
       "monthly": 48,
       "annual_month": 38
      },
      {
       "units": 8000,
       "monthly": 64,
       "annual_month": 51
      },
      {
       "units": 10000,
       "monthly": 88,
       "annual_month": 70
      },
      {
       "units": 25000,
       "monthly": 160,
       "annual_month": 128
      },
      {
       "units": 50000,
       "monthly": 315,
       "annual_month": 252
      },
      {
       "units": 75000,
       "monthly": 416,
       "annual_month": 333
      },
      {
       "units": 100000,
       "monthly": 624,
       "annual_month": 499
      },
      {
       "units": 150000,
       "monthly": 936,
       "annual_month": 749
      },
      {
       "units": 200000,
       "monthly": 1216,
       "annual_month": 973
      },
      {
       "units": 250000,
       "monthly": 1520,
       "annual_month": 1216
      },
      {
       "units": 300000,
       "monthly": 1808,
       "annual_month": 1446
      },
      {
       "units": 400000,
       "monthly": 2352,
       "annual_month": 1882
      },
      {
       "units": 500000,
       "monthly": 2896,
       "annual_month": 2317
      },
      {
       "units": 600000,
       "monthly": 3536,
       "annual_month": 2829
      },
      {
       "units": 700000,
       "monthly": 4080,
       "annual_month": 3264
      },
      {
       "units": 800000,
       "monthly": 4640,
       "annual_month": 3712
      },
      {
       "units": 1000000,
       "monthly": 5840,
       "annual_month": 4672
      }
     ],
     "evidence": "Re-read on 9 October 2026 from the page's own selector, Pro per month billed monthly / biannually / annually: 500 $9 / $8 / $7, 1,000 $16 / $14 / $13, 2,000 $24 / $20 / $19, 3,000 $32 / $27 / $26, 5,000 $48 / $41 / $38, 8,000 $64 / $54 / $51, 10,000 $88 / $75 / $70, 25,000 $160 / $136 / $128, 50,000 $315 / $268 / $252, 75,000 $416 / $354 / $333, 100,000 $624 / $530 / $499, 150,000 $936 / $796 / $749, 200,000 $1,216 / $1,034 / $973, 250,000 $1,520 / $1,292 / $1,216, 300,000 $1,808 / $1,537 / $1,446, 400,000 $2,352 / $1,999 / $1,882, 500,000 $2,896 / $2,462 / $2,317, 600,000 $3,536 / $3,006 / $2,829, 700,000 $4,080 / $3,468 / $3,264, 800,000 $4,640 / $3,944 / $3,712, 1,000,000 $5,840 / $4,964 / $4,672."
    }
   ],
   "notes": [
    "Biannual billing (sold as 15% off) is not modelled; monthly and annual are."
   ],
   "rules_verified_at": "2026-10-09"
  },
  "growth": {
   "annual": {
    "product_id": "moosend",
    "currency": "USD",
    "axis": "contacts",
    "unit": "subscriber",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 7.0,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "pro": 7.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   },
   "monthly": {
    "product_id": "moosend",
    "currency": "USD",
    "axis": "contacts",
    "unit": "subscriber",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "pro",
      "cheapest_plan_name": "Pro",
      "total_month": 9.0,
      "billed": {
       "amount": 9.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "pro": 9.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "moosend:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "moosend:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "moosend:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "email_marketing",
  "label": "Email marketing to your own subscribers",
  "why": "Email marketing and automation platform — drag-and-drop campaigns, automation workflows, landing pages and subscription forms, priced by contact-list size with a 30-day free trial and pay-as-you-go email credits as an alternative.",
  "source": "our dossier",
  "phrases": [
   "email marketing",
   "newsletter",
   "newsletters",
   "email newsletter",
   "email campaigns",
   "marketing emails",
   "mailing list",
   "email list",
   "autoresponder",
   "email marketing platform"
  ]
 },
 "feature_evidence": {
  "features": {
   "automation": {
    "label": "Automations (workflows)",
    "phrases": [
     "automation",
     "automations",
     "marketing automation",
     "email automation",
     "email automations",
     "workflow automation",
     "sales automation",
     "automated workflows",
     "visual automations"
    ]
   },
   "landing_pages": {
    "label": "Landing pages",
    "phrases": [
     "landing pages",
     "landing page",
     "landing page builder"
    ]
   }
  },
  "evidence": [
   {
    "feature": "automation",
    "plans": [
     "Pro"
    ],
    "quote": "Email Marketing Automation",
    "context": "Listed with a check mark under the Pro tab of the plan panel on the pricing page.",
    "source": "https://moosend.com/pricing/",
    "read_on": "2026-10-09"
   },
   {
    "feature": "landing_pages",
    "plans": [
     "Pro"
    ],
    "quote": "Landing Pages",
    "context": "Listed with a check mark under the Pro tab of the plan panel on the pricing page.",
    "source": "https://moosend.com/pricing/",
    "read_on": "2026-10-09"
   }
  ],
  "note": "From the vendor's own pages, with plan, source and reading date. Documented by the vendor, not tested by us; our own tests are in task_evidence."
 }
}