{
 "schema_version": "1.0",
 "id": "mk-website-assistant",
 "name": "MK Website Assistant",
 "research_status": "researched",
 "vendor_domain": "mksparkinteractive.com",
 "category": "Customer Support",
 "task": "Website or Shopify chat & FAQ deflection",
 "summary": "Done-for-you AI assistant for small business websites from UK studio MK Spark Interactive: answers visitors from approved information, emails you every enquiry and can take appointment requests.",
 "best_for": "small UK service businesses such as dental and physio practices, vets, opticians and letting agents that want an AI assistant set up for them on their website to answer enquiries and capture leads after hours",
 "skip_if": "you want to build and tune a chatbot yourself, need automatic booking, or want a large vendor with a published support structure",
 "honest_knock": "It is a service from a small studio rather than software you configure yourself, so you depend on the founder for set-up and changes. Prices are \"from\" amounts, so the final set-up fee can be higher. Plus sends appointment requests for you to confirm; it does not book automatically. The same site also sells games, apps and developer tools, which makes it less focused than a dedicated chatbot vendor.",
 "pricing": {
  "status": "see_details",
  "entry_price": null,
  "entry_price_terms": null,
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-11-03 on mksparkinteractive.com, in pounds sterling) MK Website Assistant is a done-for-you service from MK Spark Interactive, a small UK studio, not a self-serve app. The AI Website Assistant, added to your existing website, costs from £290 to set up, with the first month included, and then £39 a month, cancel anytime. AI Assistant Plus also costs from £290 and then £59 a month; it adds appointment requests in the chat and removes the \"Powered by\" line. If you need a new website too, the Website + 24/7 AI Agent package costs from £1,800, with the first 3 months of hosting and updates included and then £69 a month. The site says founding clients get the monthly price fixed for 12 months (and Plus features free for 3 months). The prices are \"from\" amounts; the site promises fixed prices and a live demo before you pay.",
  "verified_at": "2026-11-03",
  "source_url": null,
  "schema_offer": {
   "price": 39.0,
   "currency": "GBP",
   "description": "AI Website Assistant, monthly fee after a one-off set-up from £290 (first month included), cancel anytime; Plus with appointment requests £59 a month; website plus assistant from £1,800, then £69 a month. Read on the vendor's own pricing page on 2026-11-03.",
   "page": "https://zerotouchsupport.com/mk-website-assistant-review.html"
  },
  "source_quotes": null,
  "recent_change": null,
  "price_history": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [],
 "compare_with": {
  "name": "Jotform AI Agents",
  "why": "Jotform AI Agents is in our dossiers as a do-it-yourself AI agent builder: on 24 September 2026 its Starter plan was free for 5 agents and 100 conversations a month, with Bronze at $34 a month billed annually. MK Website Assistant is done for you: the studio sets it up and you approve the answers, for £290 plus £39 a month"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/mk-website-assistant.json",
  "review": "https://zerotouchsupport.com/mk-website-assistant-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/mk-website-assistant/",
  "vendor_site": "https://mksparkinteractive.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.mksparkinteractive.com/?aff=6NyDVn",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Pricing status is 'see_details': no single public entry price.",
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "mk-website-assistant:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "mk-website-assistant:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "mk-website-assistant:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "mk-website-assistant:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}