{
 "schema_version": "1.0",
 "id": "lusha",
 "name": "Lusha",
 "research_status": "researched",
 "vendor_domain": "lusha.com",
 "category": "Sales & CRM",
 "task": "Sales outreach, leads & CRM",
 "summary": "B2B contact and company database with a Chrome extension for LinkedIn and websites: verified emails and direct dials, CRM enrichment, buying-intent signals and an API, paid in credits.",
 "best_for": "sales reps and small B2B teams who want verified emails and direct dials from a Chrome extension on LinkedIn and company sites, paid by the credit",
 "skip_if": "you mainly need phone numbers in volume (at 5 credits each they get expensive) or a full outreach and sequencing suite",
 "honest_knock": "A phone number costs 5 credits, so the credit counts on the plan cards buy far fewer phone numbers than contacts. Annual credits are granted upfront and reset at the end of the year, and plans renew automatically unless you cancel at least 14 days before the renewal date. Seats are capped per plan (1 on Starter, 2 on Pro, 5 on Premium). Lusha's data partly comes from a community programme in which members share contact details from their email headers and signatures, which matters if you sell into privacy-sensitive markets. We have not used Lusha ourselves.",
 "pricing": {
  "status": "public",
  "entry_price": "$37.45",
  "entry_price_terms": "Starter · per month billed yearly, 4,800 credits a year granted upfront, 1 seat",
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-10-10 on lusha.com/pricing with both billing toggles, at the credit-slider position the page opened on, USD, and on lusha.com/faq) Free is $0 with 40 credits a month, 1 seat and no credit card. Starter is $49.90 a month billed monthly with 400 credits a month, or $37.45 a month billed yearly with 4,800 credits a year granted upfront; 1 seat, adding lookalikes, bulk enrichment, the AI assistant and 5 buying-intent topics. Pro is $69.90 monthly with 600 credits a month, or $52.45 a month yearly with 7,200 credits a year; 2 seats included, adding API access, CSV enrichment, signals and webhooks. Premium, marked most popular, is $399.90 monthly with 3,400 credits a month, or $299.95 a month yearly with 40,800 credits a year; 5 seats, team management and credit allocation. Scale is a custom annual plan with SSO, 25 buying-intent topics and what the page calls 50%+ off the price per credit. Paying yearly is labelled 25% off. The FAQ prices the credits: a verified email costs 1 credit, a phone number 5 and company information 1; a lookup with no match costs nothing. Through the API a request costs 1 credit per up to 25 results plus the data revealed. Data Waterfall, on Pro and above, costs 2 credits for an email and 8 for a phone when it finds one. On the monthly Pro and Premium cards unused credits roll over up to twice the monthly amount; annual credits arrive upfront and reset at the end of the year. Plans renew automatically at the then-current price, and the FAQ says to cancel at least 14 days before the renewal date.",
  "verified_at": "2026-10-10",
  "source_url": "https://www.lusha.com/pricing/"
 },
 "free_plan": true,
 "free_plan_evidence": "(read 2026-10-10 on lusha.com/pricing with both billing toggles, at the credit-slider position the page opened on, USD, and on lusha.com/faq) Free is $0 with 40 credits a month, 1 seat and no credit card.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "(read 2026-10-10 on lusha.com/pricing with both billing toggles, at the credit-slider position the page opened on, USD, and on lusha.com/faq) Free is $0 with 40 credits a month, 1 seat and no credit card.",
   "verified_at": "2026-10-10",
   "source_url": "https://www.lusha.com/pricing/"
  }
 ],
 "compare_with": {
  "name": "Apollo",
  "why": "Apollo is in our dossiers too and bundles a contact database with sequencing and a generous free tier. Lusha is the narrower tool: a contact and enrichment database with a well-known Chrome extension, priced by credits where a phone costs 5 and an email 1."
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/lusha.json",
  "review": "https://marketingandsalessoftware.com/lusha-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/lusha/",
  "vendor_site": "https://lusha.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://partnerstack.lusha.com/ckwk2q6do8na",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "lusha:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "lusha:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "lusha:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "lusha:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}