{
 "schema_version": "1.0",
 "id": "lifterlms",
 "name": "LifterLMS",
 "research_status": "researched",
 "vendor_domain": "lifterlms.com",
 "category": "Growth & Revenue",
 "task": "SOPs, training & processes",
 "summary": "WordPress plugin for building and selling online courses and memberships, with a free open-source core and paid add-ons for payments, email marketing, quizzes and groups.",
 "best_for": "course creators and training businesses already on WordPress who want to own their course site and pay a yearly licence instead of a monthly platform fee",
 "skip_if": "you do not want to run WordPress yourself, or you want a hosted course platform where hosting and updates are handled for you",
 "honest_knock": "Taking payments needs a paid bundle, and every bundle renews at twice the first-year price: Earth $398, Universe $598 and Infinity $1,598 a year. LifterLMS is a WordPress plugin, so hosting, updates, backups and theme compatibility are yours to manage. Earth covers one site and one support user. We have not used LifterLMS ourselves.",
 "pricing": {
  "status": "public",
  "entry_price": "$199",
  "entry_price_terms": "Earth Bundle · per year, first year with the 50% introductory price, 1 active site",
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-10-10 on lifterlms.com/pricing, USD) The LifterLMS core plugin for WordPress is free and open source, with unlimited courses, memberships, students and teachers. Paid bundles are annual subscriptions, shown at an introductory 50% off the first year with the code FIRSTYEAR50, and the page states that all renewals are at full price. Earth is $199 for the first year, normally $398: 1 active site, support for 1 user, the Stripe, PayPal and WooCommerce e-commerce add-ons, cart abandonment recovery and name-your-price. Universe, marked most popular, is $299 for the first year, normally $598: 5 active sites, support for 2 users, the Sky Pilot theme, 4 e-commerce add-ons, email marketing and CRM add-ons (including Mailchimp and Kit), form integrations (Gravity Forms, Ninja Forms, Formidable Forms, WPForms) and a weekly mastermind with a private Facebook group. Infinity is $799 for the first year, normally $1,598: unlimited sites, support for 3 users and 15 advanced add-ons such as advanced quizzes and videos, assignments, groups, private areas, a private site and social learning. A lifetime Infinity licence is offered on a separate page. A 30-day demo site with every add-on costs $1, and purchases carry a 30-day, 100% money-back guarantee with no setup fees. Licences renew automatically; you can cancel the renewal at any time.",
  "verified_at": "2026-10-10",
  "source_url": "https://lifterlms.com/pricing/"
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "renewal_jump",
   "label": "Renewal price jump",
   "evidence": "Taking payments needs a paid bundle, and every bundle renews at twice the first-year price: Earth $398, Universe $598 and Infinity $1,598 a year.",
   "verified_at": "2026-10-10",
   "source_url": "https://lifterlms.com/pricing/"
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "A 30-day demo site with every add-on costs $1, and purchases carry a 30-day, 100% money-back guarantee with no setup fees.",
   "verified_at": "2026-10-10",
   "source_url": "https://lifterlms.com/pricing/"
  }
 ],
 "compare_with": {
  "name": "LearnWorlds",
  "why": "LearnWorlds is in our dossiers too and is a hosted course platform with a built-in checkout and monthly pricing. LifterLMS runs inside your own WordPress site: the core is free and you pay a yearly licence for payment and advanced add-ons, but hosting and maintenance are yours."
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/lifterlms.json",
  "review": "https://marketingandsalessoftware.com/lifterlms-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/lifterlms/",
  "vendor_site": "https://lifterlms.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.awin1.com/cread.php?awinmid=89169&awinaffid=2880219",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "lifterlms:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "lifterlms:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "lifterlms:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "lifterlms:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}