{
 "schema_version": "1.0",
 "id": "lensmor",
 "name": "Lensmor",
 "research_status": "researched",
 "vendor_domain": "lensmor.com",
 "category": "Growth & Revenue",
 "task": null,
 "summary": "Trade-show prospecting for B2B teams: search events for free, then spend credits to unlock exhibitor, attendee and visitor lists and to reveal verified emails and phone numbers, with an AI agent that shortlists shows that fit your ideal customer profile.",
 "best_for": "B2B sales and marketing teams that exhibit at or prospect around trade shows and want exhibitor and attendee lists per event, with verified contacts revealed only for the accounts that fit",
 "skip_if": "you need a general B2B contact database rather than event data, or a budget of $499 a month is out of reach for your team",
 "honest_knock": "The entry price is high: $499 a month for Basic, and the free start is a one-time grant of 2,000 credits, not a free plan. Credits go fast: one full event unlock is 5,000 credits, and every phone number another 150. Visitor data depends on the event and needs a paid plan. Subscription fees are non-refundable except where the law requires otherwise, and the subscription renews unless you cancel before the end of the billing cycle.",
 "pricing": {
  "status": "public",
  "entry_price": "$499",
  "entry_price_terms": "Basic · flat price for a workspace of up to 5 seats with 35,000 credits a month",
  "from_price_usd_month": 499.0,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-10-26 on lensmor.com/pricing and Lensmor's billing policy in its help centre; dollar amounts, the pages do not name the currency) Lensmor sells credits. Every new account starts with 2,000 free credits, without a credit card. Basic is $499 a month or $4,990 a year, for 35,000 credits a month and a shared workspace of up to 5 seats; the credits reset every month, also on annual billing. Growth is $14,900 a year for 1,500,000 credits per annual term and up to 10 seats, with priority email and WhatsApp support. Enterprise is a custom annual agreement with API access and integrations. Active paid subscribers can buy add-on credits: 10,000 for $249, 25,000 for $549 or 60,000 for $1,199, valid for 12 months. What credits buy: unlocking an event's exhibitors and public-signal attendees costs 2,000 credits, full access including visitors 5,000 (or 3,000 to add visitors later), a returned email 15, a returned phone number 150, and a search by exhibitor 50 when it finds matches. Unused subscription credits do not roll over, and subscription fees are non-refundable.",
  "verified_at": "2026-10-26",
  "source_url": "https://www.lensmor.com/pricing",
  "schema_offer": {
   "price": 499.0,
   "currency": "USD",
   "description": "Basic, flat price for a workspace of up to 5 seats with 35,000 credits a month; $4,990 a year on annual billing (credits still reset monthly); Growth $14,900 a year for 1,500,000 credits and 10 seats; dollar amounts, the page does not name the currency. Read on the vendor's own pricing page on 2026-10-26.",
   "page": "https://marketingandsalessoftware.com/lensmor-review.html"
  },
  "source_quotes": [
   {
    "field": "price",
    "plan": "Basic",
    "quote": "$499 per month, or $4,990 per year",
    "source_url": "https://help.lensmor.com/en/articles/9889490-billing-policy",
    "read_on": "2026-10-15"
   },
   {
    "field": "price",
    "plan": "Growth",
    "quote": "$14,900 per year",
    "source_url": "https://help.lensmor.com/en/articles/9889490-billing-policy",
    "read_on": "2026-10-15"
   },
   {
    "field": "price",
    "plan": "Add-On 60,000 Credits",
    "quote": "$1,199",
    "source_url": "https://help.lensmor.com/en/articles/9889490-billing-policy",
    "read_on": "2026-10-15"
   },
   {
    "field": "refund",
    "plan": null,
    "quote": "Except as required by applicable law, paid subscription fees are non-refundable.",
    "source_url": "https://www.lensmor.com/terms",
    "read_on": "2026-10-15"
   }
  ]
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "(read 2026-10-26 on lensmor.com/pricing and Lensmor's billing policy in its help centre; dollar amounts, the pages do not name the currency) Lensmor sells credits.",
   "verified_at": "2026-10-26",
   "source_url": "https://www.lensmor.com/pricing"
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Active paid subscribers can buy add-on credits: 10,000 for $249, 25,000 for $549 or 60,000 for $1,199, valid for 12 months.",
   "verified_at": "2026-10-26",
   "source_url": "https://www.lensmor.com/pricing"
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Basic is $499 a month or $4,990 a year, for 35,000 credits a month and a shared workspace of up to 5 seats; the credits reset every month, also on annual billing.",
   "verified_at": "2026-10-26",
   "source_url": "https://www.lensmor.com/pricing"
  }
 ],
 "compare_with": {
  "name": "Apollo",
  "why": "Apollo is in our dossiers as a general sales-intelligence database: on 1 October 2026 its Basic plan was $49 per seat a month on annual billing. Lensmor is narrower and dearer: it starts from trade shows, so you find who exhibits at or visits an event, and Basic costs $499 a month for a workspace of up to 5 seats"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/lensmor.json",
  "review": "https://marketingandsalessoftware.com/lensmor-review.html",
  "marketplace": null,
  "vendor_site": "https://lensmor.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.awin1.com/cread.php?awinmid=128865&awinaffid=2880219",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "quoted",
  "free_trial": "being_verified",
  "refund": "quoted"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "lensmor:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "lensmor:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "lensmor:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "lensmor:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}