{
 "schema_version": "1.0",
 "id": "lemlist",
 "name": "lemlist",
 "research_status": "researched",
 "vendor_domain": "lemlist.com",
 "category": "Growth & Revenue",
 "task": "Sales outreach, leads & CRM",
 "summary": "Sales outreach platform that finds target accounts, spots buying signals and enriches contacts, then runs personalized multichannel sequences (email, LinkedIn, calls) with built-in deliverability tools. An MCP server at app.lemlist.com/mcp puts the same actions inside Claude or ChatGPT: create, update, start and pause campaigns and sequences, manage leads, enrich emails and read team analytics in plain language - the enrichment calls spend credits like anywhere else in the product.",
 "best_for": "outbound teams that live in cold email and want multichannel sequences, warm-up and a big template community in one per-seat tool",
 "skip_if": "you send occasional one-off campaigns — the entry plan starts at $69/month and only pays off with steady outbound volume",
 "honest_knock": "The per-seat plus per-email-account model makes total cost unpredictable as you scale, and reviews flag support response times and the LinkedIn Chrome-extension's reliability.",
 "pricing": {
  "status": "public",
  "entry_price": "$69",
  "entry_price_terms": "per month ($55 billed yearly) for unlimited users",
  "from_price_usd_month": 69.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-05 on www.lemlist.com/en/pricing; euros from a Dutch exit, the same numerals the earlier dollar reading carried — check your own checkout) No free plan, 14-day trial. Email is $69/month, or $55/month on yearly billing, covering unlimited users and 50,000 emails a month. Multichannel is $109/month per user, or $87/month yearly, with unlimited emails and messages and 5 senders per user. Quarterly billing saves 10% and yearly 20%. Enterprise (5+ users) is quote-only. Contact data is a separate add-on: Lead data enrichment is €20 a month (€16 a month on yearly billing) for 2,000 credits, which the page equates to about 400 emails or 100 phone numbers; unused credits roll over while you stay subscribed. Buying-intent signals are now their own add-on: €29 a month (€21 yearly) for 100 signals.",
  "verified_at": "2026-10-05",
  "source_url": "https://www.lemlist.com/en/pricing"
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "per_seat",
   "label": "Per-seat pricing",
   "evidence": "Multichannel is $109/month per user, or $87/month yearly, with unlimited emails and messages and 5 senders per user.",
   "verified_at": "2026-10-05",
   "source_url": "https://www.lemlist.com/en/pricing"
  },
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Contact data is a separate add-on: Lead data enrichment is €20 a month (€16 a month on yearly billing) for 2,000 credits, which the page equates to about 400 emails or 100 phone numbers; unused credits roll over while you stay subscribed.",
   "verified_at": "2026-10-05",
   "source_url": "https://www.lemlist.com/en/pricing"
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Buying-intent signals are now their own add-on: €29 a month (€21 yearly) for 100 signals.",
   "verified_at": "2026-10-05",
   "source_url": "https://www.lemlist.com/en/pricing"
  }
 ],
 "compare_with": {
  "name": "Instantly or Smartlead",
  "why": "cheaper, unlimited-mailbox cold-email tools"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/lemlist.json",
  "review": "https://marketingandsalessoftware.com/lemlist-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/lemlist/",
  "vendor_site": "https://lemlist.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://get.lemlist.com/ljskyzhjapd2",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "lemlist:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "lemlist:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "lemlist:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "lemlist:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Server at app.lemlist.com/mcp: create, update, start and pause campaigns and sequences, manage leads, enrich emails and read team analytics.",
   "plan": "Price not stated; enrichment operations (email finding, verification, phone enrichment) do consume credits.",
   "status": "Live",
   "source": "https://developer.lemlist.com/mcp/setup",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "sales_outreach",
  "label": "Outbound sales outreach (cold email and LinkedIn sequences)",
  "why": "Sales outreach platform that finds target accounts, spots buying signals and enriches contacts, then runs personalized multichannel sequences (email, LinkedIn, calls) with built-in deliverability tools.",
  "source": "our dossier",
  "phrases": [
   "cold email",
   "cold emails",
   "cold outreach",
   "sales outreach",
   "outbound sales",
   "outbound",
   "email sequences",
   "sales sequences",
   "linkedin outreach",
   "linkedin automation",
   "sales engagement",
   "ai sdr"
  ]
 }
}