{
 "schema_version": "1.0",
 "id": "leadpages",
 "name": "Leadpages",
 "research_status": "researched",
 "vendor_domain": "leadpages.com",
 "category": "Growth & Revenue",
 "task": "SEO, content & landing pages",
 "summary": "Landing pages, pop-ups and alert bars, with unlimited traffic on every Leadpages plan where metered rivals count visitors. The value pick rather than the optimisation pick.",
 "best_for": "small businesses building landing pages and simple funnels who want unmetered traffic — no per-visitor anxiety, unlike metered rivals",
 "skip_if": "you need deep A/B experimentation or enterprise features — multivariate testing and Smart Traffic start at Optimize ($199/mo) and auto-optimisation at Scale ($399/mo)",
 "honest_knock": "It's the value pick, not the optimisation pick — if you're spending big on ads, Unbounce's Smart Traffic and Instapage's 1:1 personalisation go deeper.",
 "pricing": {
  "status": "public",
  "entry_price": "$29",
  "entry_price_terms": "per month ($23 billed annually), 25 pages, 1 site",
  "from_price_usd_month": 29.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-15 against Leadpages' own machine-readable pricing file at leadpages.com/pricing.md, dated 2026-10-10, and the pricing page in a live browser; USD) The Starter plan is gone, so the cheapest plan is now Pro. Five paid plans plus Enterprise, no free plan, and a 7-day free trial that requires a credit card and converts unless you cancel. Publishing plans: Pro $29/mo or $23 billed annually ($276 a year), 25 pages, 1 site, 1 blog, 5 active integrations and API access; Business $49/mo or $39 annually ($468), 50 pages, 2 sites and lead export. Neither includes A/B testing. Testing and optimisation plans: Grow $99/mo or $79 annually ($948), unlimited pages, 4 sites, manual two-way A/B testing, dynamic text replacement, lead enrichment and anonymous traffic detection; Optimize $199/mo or $159 annually ($1,908), 6 sites, 3 seats, up to four variants, Smart Traffic, heatmaps and auto-personalisation; Scale $399/mo or $319 annually ($3,828), 10 sites, 10 seats, auto-optimisation, cross-page learning, role-based access and audit logs. Enterprise is priced by sales. Annual billing is 20% off. No plan has a traffic cap. Add-ons: $20 a month per extra seat or extra custom domain, $40 per extra client workspace on Scale, and AI credit top-ups from $2.50 for 2,000 credits down to $0.60 per thousand at the 150,000-credit pack. For buyers outside the US: read from a European connection on 15 October 2026, the pricing page shows euros, with Pro at €29 and Business at €49 but Grow at €115 and Optimize at €229 a month, against $99 and $199. That page shows Pro, Business, Grow and Optimize as plan cards and names Scale only in its FAQ.",
  "verified_at": "2026-10-15",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Add-ons: $20 a month per extra seat or extra custom domain, $40 per extra client workspace on Scale, and AI credit top-ups from $2.50 for 2,000 credits down to $0.60 per thousand at the 150,000-credit pack.",
   "verified_at": "2026-10-15",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Add-ons: $20 a month per extra seat or extra custom domain, $40 per extra client workspace on Scale, and AI credit top-ups from $2.50 for 2,000 credits down to $0.60 per thousand at the 150,000-credit pack.",
   "verified_at": "2026-10-15",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing is 20% off.",
   "verified_at": "2026-10-15",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Unbounce or Instapage",
  "why": "premium, optimisation-heavy builders"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/leadpages.json",
  "review": "https://marketingandsalessoftware.com/leadpages-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/leadpages/",
  "vendor_site": "https://leadpages.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.leadpages.com/q9pd6qx3xjq8",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "leadpages:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "leadpages:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "leadpages:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "leadpages:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}