{
 "schema_version": "1.0",
 "id": "kit",
 "name": "Kit",
 "research_status": "researched",
 "vendor_domain": "kit.com",
 "category": "Growth & Revenue",
 "task": "Email marketing & newsletters",
 "summary": "Email marketing built for creators (formerly ConvertKit). Grow your list with landing pages and forms, then automate newsletters and sell digital products from one place; a beta Kit MCP connects AI assistants like Claude directly to your account. Recent additions: a new landing-page editor, Dynamic Content, Newsletter Sponsorships, and App Store integrations on paid plans — SMS via SlickText, Patreon member sync (tier and support data in automations), Luma/Eventbrite event sync, and two-way HubSpot CRM sync on Pro.",
 "best_for": "creators, writers and coaches building an audience-first business who want email, landing pages, digital products and a creator network in one",
 "skip_if": "you're an e-commerce store (commerce-native email tools fit better) or your list is big-but-cold — clean it before paying per subscriber",
 "honest_knock": "Three honest notes. Subscriber-based pricing counts everyone on your list — cold subscribers cost the same as fans, so prune before you price. The free plan changed shape in 2026: it now runs to 10,000 subscribers rather than 1,000 (re-verified 2026-09-02), but Visual Automations and email sequences came out of it, so the free tier sends and captures without automating anything — what puts you on Creator at $39/mo, or $33/mo paid yearly, is wanting a welcome sequence rather than list growth. And the 35% price hike in 2025 changed the value math: the free tier is still arguably the best in creator email, but paid tiers now deserve comparison shopping rather than default loyalty. The creator-first features (tip jars, paid newsletters, recommendations) remain the real differentiator.",
 "pricing": {
  "status": "public",
  "entry_price": "$39",
  "entry_price_terms": "Creator · billed monthly",
  "from_price_usd_month": 39.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-09-02) The free plan is $0/mo and covers up to 10,000 email subscribers, with unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and digital products and subscriptions. Kit renamed the old Newsletter plan to Free and took automation out of it: Visual Automations and email sequences are now Creator-and-above, and Kit's affiliate briefing of 2 September 2026 adds that new free accounts open with a 14-day Creator trial and that accounts already on the Newsletter plan keep what they had. Creator is $39/mo billed monthly, or $33/mo billed yearly ($390 a year, saving $78), and adds unlimited Visual Automations, unlimited email sequences, Kit MCP, SMS marketing and branding removal. Pro — the tier that adds Subscriber Signals, engagement analytics, deliverability reporting, a newsletter referral system and unlimited users — is $79/mo billed monthly, or $66/mo billed yearly ($790 a year, saving $158). Paying yearly saves 17%. Every paid price on the page is quoted for 1,000 email subscribers and Kit bills by list size, so read the tier for your own list before you budget. Paid plans open with a 14-day free trial without a card, and migrations are free. Read again on 9 October 2026 with the slider, step by step. Creator billed monthly: $39 up to 1,000, $59 up to 3,000, $89 up to 5,000, $119 up to 8,000, $139 up to 10,000, $169 up to 15,000, $189 up to 20,000, $199 up to 25,000, $259 up to 35,000, $319 up to 45,000, $379 up to 55,000, $439 up to 65,000, $499 up to 75,000, $559 up to 85,000, $619 up to 95,000, $679 up to 105,000 subscribers; billed yearly, per month, at the same steps: $33, $50, $75, $100, $116, $141, $158, $166, $216, $266, $316, $366, $416, $466, $516, $566. Pro billed monthly at the same steps: $79, $99, $139, $169, $189, $249, $269, $279, $363, $447, $519, $591, $663, $735, $807, $879; billed yearly, per month: $66, $83, $116, $141, $158, $208, $225, $233, $303, $373, $433, $493, $553, $613, $673, $733. The page carried a 'LIMITED TIME PRO OFFER' banner on that reading; read again on 10 October 2026, the yearly view spells it out as an extra 25% off the first year of Pro billed yearly: $50/mo instead of $66, or $593 for the first year at 1,000 subscribers, and the plan renews at the standard rate after that first year. Creator showed no offer and stayed at $33/mo billed yearly ($390). Re-read 15 October 2026 at 1,000 subscribers in the default yearly view: unchanged, with Creator at $33/mo ($390 a year) and the Pro first-year offer still running at $50/mo ($593 for the first year, against $66/mo standard); the page's 'save $355 first year' is measured against twelve monthly payments of $79 ($948), and against the standard yearly $790 the saving is $197.",
  "verified_at": "2026-10-15",
  "source_url": null
 },
 "free_plan": true,
 "free_plan_evidence": "(re-verified 2026-09-02) The free plan is $0/mo and covers up to 10,000 email subscribers, with unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and digital products and subscriptions.",
 "cost_traps": [
  {
   "id": "renewal_jump",
   "label": "Renewal price jump",
   "evidence": "The page carried a 'LIMITED TIME PRO OFFER' banner on that reading; read again on 10 October 2026, the yearly view spells it out as an extra 25% off the first year of Pro billed yearly: $50/mo instead of $66, or $593 for the first year at 1,000 subscribers, and the plan renews at the standard rate after that first year.",
   "verified_at": "2026-10-15",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Beehiiv or MailerLite",
  "why": "the creator-email rivals — Beehiiv leans newsletter-growth mechanics, MailerLite undercuts on price; Kit wins on creator-commerce maturity"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/kit.json",
  "review": "https://marketingandsalessoftware.com/kit-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/kit/",
  "vendor_site": "https://kit.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://partners.kit.com/3m3blymamusy",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "subscriber",
   "axis": "contacts",
   "plans": [
    {
     "id": "free",
     "name": "Free",
     "model": "free",
     "max_units": 10000,
     "evidence": "The free plan is $0/mo and covers up to 10,000 email subscribers"
    },
    {
     "id": "creator",
     "name": "Creator",
     "model": "ladder",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 1000,
       "monthly": 39,
       "annual_month": 33
      },
      {
       "units": 3000,
       "monthly": 59,
       "annual_month": 50
      },
      {
       "units": 5000,
       "monthly": 89,
       "annual_month": 75
      },
      {
       "units": 8000,
       "monthly": 119,
       "annual_month": 100
      },
      {
       "units": 10000,
       "monthly": 139,
       "annual_month": 116
      },
      {
       "units": 15000,
       "monthly": 169,
       "annual_month": 141
      },
      {
       "units": 20000,
       "monthly": 189,
       "annual_month": 158
      },
      {
       "units": 25000,
       "monthly": 199,
       "annual_month": 166
      },
      {
       "units": 35000,
       "monthly": 259,
       "annual_month": 216
      },
      {
       "units": 45000,
       "monthly": 319,
       "annual_month": 266
      },
      {
       "units": 55000,
       "monthly": 379,
       "annual_month": 316
      },
      {
       "units": 65000,
       "monthly": 439,
       "annual_month": 366
      },
      {
       "units": 75000,
       "monthly": 499,
       "annual_month": 416
      },
      {
       "units": 85000,
       "monthly": 559,
       "annual_month": 466
      },
      {
       "units": 95000,
       "monthly": 619,
       "annual_month": 516
      },
      {
       "units": 105000,
       "monthly": 679,
       "annual_month": 566
      }
     ],
     "evidence": "Creator billed monthly: $39 up to 1,000, $59 up to 3,000, $89 up to 5,000, $119 up to 8,000, $139 up to 10,000, $169 up to 15,000, $189 up to 20,000, $199 up to 25,000, $259 up to 35,000, $319 up to 45,000, $379 up to 55,000, $439 up to 65,000, $499 up to 75,000, $559 up to 85,000, $619 up to 95,000, $679 up to 105,000 subscribers; billed yearly, per month, at the same steps: $33, $50, $75, $100, $116, $141, $158, $166, $216, $266, $316, $366, $416, $466, $516, $566."
    },
    {
     "id": "pro",
     "name": "Pro",
     "model": "ladder",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 1000,
       "monthly": 79,
       "annual_month": 66
      },
      {
       "units": 3000,
       "monthly": 99,
       "annual_month": 83
      },
      {
       "units": 5000,
       "monthly": 139,
       "annual_month": 116
      },
      {
       "units": 8000,
       "monthly": 169,
       "annual_month": 141
      },
      {
       "units": 10000,
       "monthly": 189,
       "annual_month": 158
      },
      {
       "units": 15000,
       "monthly": 249,
       "annual_month": 208
      },
      {
       "units": 20000,
       "monthly": 269,
       "annual_month": 225
      },
      {
       "units": 25000,
       "monthly": 279,
       "annual_month": 233
      },
      {
       "units": 35000,
       "monthly": 363,
       "annual_month": 303
      },
      {
       "units": 45000,
       "monthly": 447,
       "annual_month": 373
      },
      {
       "units": 55000,
       "monthly": 519,
       "annual_month": 433
      },
      {
       "units": 65000,
       "monthly": 591,
       "annual_month": 493
      },
      {
       "units": 75000,
       "monthly": 663,
       "annual_month": 553
      },
      {
       "units": 85000,
       "monthly": 735,
       "annual_month": 613
      },
      {
       "units": 95000,
       "monthly": 807,
       "annual_month": 673
      },
      {
       "units": 105000,
       "monthly": 879,
       "annual_month": 733
      }
     ],
     "evidence": "Pro billed monthly at the same steps: $79, $99, $139, $169, $189, $249, $269, $279, $363, $447, $519, $591, $663, $735, $807, $879; billed yearly, per month: $66, $83, $116, $141, $158, $208, $225, $233, $303, $373, $433, $493, $553, $613, $673, $733."
    }
   ],
   "notes": [
    "Ladder read with the slider on 9 October 2026, up to 105,000 subscribers; the slider goes further.",
    "Re-read 15 October 2026 at 1,000 subscribers: Creator $33/mo yearly unchanged. Pro billed yearly carries a limited-time first-year offer ($50/mo, $593 for the first year at 1,000 subscribers) and renews at the standard rate; the ladder above uses the standard rates."
   ],
   "rules_verified_at": "2026-10-15"
  },
  "growth": {
   "annual": {
    "product_id": "kit",
    "currency": "USD",
    "axis": "contacts",
    "unit": "subscriber",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
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       "every": "month"
      },
      "ranges": [],
      "per_plan": {
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       "creator": 33.0,
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      }
     },
     {
      "units": 2,
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      "ranges": [],
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      }
     },
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      "units": 3,
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      "cheapest_plan_name": "Free",
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     },
     {
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      "ranges": [],
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     },
     {
      "units": 10,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
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     },
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      "ranges": [],
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     },
     {
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     },
     {
      "units": 25,
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      "ranges": [],
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     },
     {
      "units": 50,
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      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
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      "ranges": [],
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     },
     {
      "units": 100,
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      "ranges": [],
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      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   },
   "monthly": {
    "product_id": "kit",
    "currency": "USD",
    "axis": "contacts",
    "unit": "subscriber",
    "billing": "monthly",
    "rows": [
     {
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      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
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      "billed": {
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       "every": "month"
      },
      "ranges": [],
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       "free": 0.0,
       "creator": 39.0,
       "pro": 79.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
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      }
     },
     {
      "units": 3,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
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      "billed": {
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      "ranges": [],
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     },
     {
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      "ranges": [],
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     },
     {
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      "cheapest_plan_name": "Free",
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       "amount": 0.0,
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      "ranges": [],
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     },
     {
      "units": 15,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
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      "billed": {
       "amount": 0.0,
       "every": "month"
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      "ranges": [],
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       "creator": 39.0,
       "pro": 79.0
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     },
     {
      "units": 20,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
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       "creator": 39.0,
       "pro": 79.0
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     },
     {
      "units": 25,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
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      },
      "ranges": [],
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     },
     {
      "units": 50,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
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       "creator": 39.0,
       "pro": 79.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
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       "creator": 39.0,
       "pro": 79.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "kit:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "kit:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "kit:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Remote server at app.kit.com/mcp with 65+ tools: subscribers, tags, segments, custom fields, sequences, broadcasts, forms and webhooks — read stats and also act, such as tagging subscribers or drafting and scheduling broadcasts.",
   "plan": "Their help centre: \"available on all paid Kit plans (Creator and Pro).\" Free creators can connect and see the tools, but running one shows an upgrade prompt instead.",
   "status": "Live",
   "source": "https://help.kit.com/en/articles/14827557-how-to-connect-the-kit-mcp-to-your-ai-tools",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "offers": [
  {
   "offer_id": "kit-reader-offer",
   "version": "8935944a14",
   "offer_type": "price_discount",
   "benefit": "25% off the first year of Pro on annual billing",
   "verification_status": "vendor_confirmed",
   "expires_at": "2026-11-08T11:59:59Z",
   "record": "https://aibuildermarketplace.com/api/v1/offers.json#kit-reader-offer"
  }
 ],
 "task_scope": {
  "scope": "email_marketing",
  "label": "Email marketing to your own subscribers",
  "why": "Email marketing built for creators (formerly ConvertKit).",
  "source": "our dossier",
  "phrases": [
   "email marketing",
   "newsletter",
   "newsletters",
   "email newsletter",
   "email campaigns",
   "marketing emails",
   "mailing list",
   "email list",
   "autoresponder",
   "email marketing platform"
  ]
 },
 "feature_evidence": {
  "features": {
   "ab_testing": {
    "label": "A/B testing",
    "phrases": [
     "a/b testing",
     "ab testing",
     "a/b tests",
     "split testing",
     "a/b test subject lines"
    ]
   },
   "automation": {
    "label": "Automations (workflows)",
    "phrases": [
     "automation",
     "automations",
     "marketing automation",
     "email automation",
     "email automations",
     "workflow automation",
     "sales automation",
     "automated workflows",
     "visual automations"
    ]
   },
   "landing_pages": {
    "label": "Landing pages",
    "phrases": [
     "landing pages",
     "landing page",
     "landing page builder"
    ]
   }
  },
  "evidence": [
   {
    "feature": "landing_pages",
    "plans": [
     "Free",
     "Creator",
     "Pro"
    ],
    "quote": "Unlimited landing pages & forms",
    "context": "Listed under Free; Creator and Pro include everything in the plan below.",
    "source": "https://kit.com/pricing",
    "read_on": "2026-10-07"
   },
   {
    "feature": "automation",
    "plans": [
     "Creator",
     "Pro"
    ],
    "quote": "Unlimited Visual Automations",
    "context": "Listed under Creator, not under Free.",
    "source": "https://kit.com/pricing",
    "read_on": "2026-10-07"
   },
   {
    "feature": "ab_testing",
    "plans": [
     "Creator",
     "Pro"
    ],
    "quote": "A/B test subject lines",
    "context": "Creator tests subject lines; Pro lists 'A/B test subject lines & content'.",
    "source": "https://kit.com/pricing",
    "read_on": "2026-10-07"
   }
  ],
  "note": "From the vendor's own pages, with plan, source and reading date. Documented by the vendor, not tested by us; our own tests are in task_evidence."
 }
}