{
 "schema_version": "1.0",
 "id": "iconosquare",
 "name": "Iconosquare",
 "research_status": "researched",
 "vendor_domain": "iconosquare.com",
 "category": "Growth & Revenue",
 "task": "Social media",
 "summary": "Social analytics, reporting and competitor benchmarking, deepest on Instagram and the core networks. Tiers gate on seats and profiles, so agencies managing many brands climb faster than the entry price suggests.",
 "best_for": "agencies and brands that want deep social analytics, reporting and competitor benchmarking alongside scheduling, especially Instagram-first teams",
 "skip_if": "you need a heavy-duty publishing workhorse across many niche platforms, or a single free native analytics view already answers your questions",
 "honest_knock": "Its depth is strongest on Instagram and the core networks; if your priority platform sits outside its best-supported set, coverage thins. Analytics is where it shines — scheduling and community features exist but aren't always as deep as dedicated publishers. And the per-seat, per-profile tiering means agencies managing many brands climb toward the Custom plan quicker than the headline Starter price suggests: Starter and Launch carry one seat and five profiles at most, Scale three seats and up to 20 profiles at €219 billed yearly, and only Custom goes beyond that.",
 "pricing": {
  "status": "public",
  "entry_price": "€9",
  "entry_price_terms": "Starter (1 user, 3 profiles) · per month billed yearly (EUR 11 month to month) for 3 profiles, 1 user and 30 posts a month",
  "from_price_usd_month": null,
  "plans": [
   {
    "name": "Free",
    "price": "no published price",
    "includes": "2 social profiles, 1 user, 10 posts a month per profile, 1 month analytics history"
   },
   {
    "name": "Starter",
    "price": "€9/month yearly (€11 monthly) for 3 profiles, or €15 (€18) for 5",
    "includes": "1 user, 30 posts a month"
   },
   {
    "name": "Launch",
    "price": "€33 billed yearly (€39 monthly)",
    "includes": "5 profiles, 1 user, 100 posts"
   },
   {
    "name": "Scale",
    "price": "€69 yearly (€83 monthly) for 5; €119 (€143) for 10; €169 (€203) for 15; €219 (€263) for 20",
    "includes": "3 users, unlimited posts, one group, two years history"
   },
   {
    "name": "Custom",
    "price": "€116 billed yearly or €139 month to month",
    "includes": "5 to unlimited profiles, 1 or unlimited users, white-label reporting, API access, personalised onboarding"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(price re-verified 2026-10-03) Read on iconosquare.com/pricing (now served at /plans-and-pricing) from a Netherlands connection, with both billing toggles. Free covers 2 social profiles, 1 user and 10 posts a month per profile, with one month of analytics history. Starter now carries a profile selector: €9 a month billed yearly (€11 month to month) for up to 3 profiles, or €15 (€18) for up to 5, with 1 user and 30 posts a month. Launch is €33 billed yearly (€39 monthly) for 5 profiles, 1 user and 100 posts. Scale, badged Most popular, is the first tier with 3 users, unlimited posts, one group and two years of history, and it is priced by profile count: €69 billed yearly (€83 monthly) for 5 profiles, €119 (€143) for 10, €169 (€203) for 15 and €219 (€263) for 20. Custom starts at €116 billed yearly or €139 month to month and covers 5 to unlimited profiles and 1 or unlimited users, with white-label reporting, API access and personalised onboarding. The page puts the yearly saving at €24 on 3-profile Starter (€36 on 5), €72 on Launch, €168 on 5-profile Scale and €276 on Custom. The ladder has been rebuilt twice since our 26 August reading over a US connection, which listed Launch $39, Scale $79 and an Excel tier at $139: by mid-September Excel had folded into Custom and Starter had appeared below Launch, and by 3 October Starter and Scale had each gained a profile selector, so Scale now reaches 20 profiles before Custom is needed. The profile count is the dial that moves the price, so a quote taken at five says little about what a team managing twenty will pay.",
  "verified_at": "2026-10-03",
  "source_url": null
 },
 "free_plan": true,
 "free_plan_evidence": "Free covers 2 social profiles, 1 user and 10 posts a month per profile, with one month of analytics history.",
 "cost_traps": [
  {
   "id": "per_seat",
   "label": "Per-seat pricing",
   "evidence": "And the per-seat, per-profile tiering means agencies managing many brands climb toward the Custom plan quicker than the headline Starter price suggests: Starter and Launch carry one seat and five profiles at most, Scale three seats and up to 20 profiles at €219 billed yearly, and only Custom goes beyond that.",
   "verified_at": "2026-10-03",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Sprout Social or Later",
  "why": "Sprout is a pricier all-in-one, Later is scheduling-first — Iconosquare's edge is analytics depth per dollar"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/iconosquare.json",
  "review": "https://marketingandsalessoftware.com/iconosquare-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/iconosquare/",
  "vendor_site": "https://iconosquare.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.iconosquare.com/jafoipypg7xb",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "iconosquare:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "iconosquare:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "iconosquare:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "iconosquare:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}