{
 "schema_version": "1.0",
 "id": "highlevel",
 "name": "HighLevel",
 "research_status": "researched",
 "vendor_domain": "gohighlevel.com",
 "category": "Sales & CRM",
 "task": "Sales outreach, leads & CRM",
 "summary": "All-in-one CRM, funnel, texting, email and automation platform for agencies, with white-label options and a 14-day free trial.",
 "best_for": "marketing agencies and consultants who manage several clients and want CRM, funnels, texting, email and automation in one white-label platform",
 "skip_if": "you need a simple CRM for one small team, a flat price with no metered usage, or you do not want to spend time configuring a large platform",
 "honest_knock": "The headline plan price is only part of the bill: calls, SMS, email and AI features are usage-based and the add-ons are charged per sub-account. Billing starts automatically when the free trial ends, and the pricing page changes its plan names and annual figures between pages, so confirm the plan and amount at checkout.",
 "pricing": {
  "status": "public",
  "entry_price": "$97",
  "entry_price_terms": "Starter · Starter billed monthly, for one business or a few clients (3 sub-accounts per the FAQ)",
  "from_price_usd_month": 97.0,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-11-07 on gohighlevel.com/pricing) HighLevel sells its agency CRM and marketing-automation platform in three published plans plus a custom Enterprise plan. Starter costs $97 a month ($970 a year) and is meant for one business or a few clients; the FAQ says it includes 3 sub-accounts. Unlimited costs $297 a month, for agencies managing unlimited clients, and adds a white-label desktop app, basic API access and pass-through billing for usage and add-ons. Founder costs $497 a month and adds SaaS mode with unlimited reselling, project management, meeting rooms and events. Every plan starts with a 14-day free trial and billing begins automatically at the end of the trial unless you cancel. The page shows annual prices next to the monthly ones, but the annual amounts on the Unlimited and Founder cards do not match their monthly plans in the page text we read, so we do not quote them. Usage-based charges apply to conversation AI, voice AI, reviews AI, email and SMS marketing and calling, and optional add-ons are billed on top, for example the AI Employee plans at $50 or $97 a month per sub-account, the branded client portal app at $49 a month per sub-account and HIPAA compliance at $297 a month. The FAQ says billing is month to month with no long-term contract.",
  "verified_at": "2026-11-07",
  "source_url": "https://www.gohighlevel.com/pricing",
  "schema_offer": {
   "price": 97.0,
   "currency": "USD",
   "description": "Starter, Starter billed monthly, for one business or a few clients (3 sub-accounts per the FAQ); Starter annual $970; Unlimited $297 a month; Founder $497 a month; Enterprise custom; usage-based charges for calls, SMS, email and AI come on top. Read on the vendor's own pricing page on 2026-11-07.",
   "page": "https://marketingandsalessoftware.com/highlevel-review.html"
  },
  "source_quotes": [
   {
    "field": "price",
    "plan": "Unlimited monthly",
    "quote": "$297 /Month",
    "source_url": "https://www.gohighlevel.com/pricing",
    "read_on": "2026-10-21"
   },
   {
    "field": "price",
    "plan": "Agency Pro monthly",
    "quote": "$497 /Month",
    "source_url": "https://www.gohighlevel.com/pricing",
    "read_on": "2026-10-21"
   },
   {
    "field": "price",
    "plan": "Starter monthly",
    "quote": "$97 /Month",
    "source_url": "https://www.gohighlevel.com/pricing",
    "read_on": "2026-10-21"
   },
   {
    "field": "free_trial",
    "plan": null,
    "quote": "FREE 14-day trial",
    "source_url": "https://www.gohighlevel.com/pricing",
    "read_on": "2026-10-21"
   }
  ],
  "recent_change": null,
  "price_history": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "The headline plan price is only part of the bill: calls, SMS, email and AI features are usage-based and the add-ons are charged per sub-account.",
   "verified_at": "2026-11-07",
   "source_url": "https://www.gohighlevel.com/pricing"
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Unlimited costs $297 a month, for agencies managing unlimited clients, and adds a white-label desktop app, basic API access and pass-through billing for usage and add-ons.",
   "verified_at": "2026-11-07",
   "source_url": "https://www.gohighlevel.com/pricing"
  }
 ],
 "compare_with": {
  "name": "HubSpot",
  "why": "HubSpot is in our directory as a CRM and marketing suite sold by contacts and seats. HighLevel is built around agencies running many client sub-accounts under one login. We have not compared the two on price, so check both pricing pages against your client count"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/highlevel.json",
  "review": "https://marketingandsalessoftware.com/highlevel-review.html",
  "marketplace": null,
  "vendor_site": "https://gohighlevel.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.gohighlevel.com/?fp_ref=daniel-af32e7",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "quoted",
  "free_trial": "quoted",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "highlevel:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "highlevel:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "highlevel:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "highlevel:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}