{
 "schema_version": "1.0",
 "id": "gravity-forms",
 "name": "Gravity Forms",
 "research_status": "researched",
 "vendor_domain": "gravity.com",
 "category": "IT & Productivity",
 "task": "Hosting & websites",
 "summary": "Self-hosted WordPress form builder with conditional logic, payments and deep integrations.",
 "best_for": "WordPress site owners and developers who want powerful, self-hosted forms with conditional logic, payments and deep integrations they fully control",
 "skip_if": "you're not on WordPress, or you want a hosted drag-and-drop builder with no plugin maintenance",
 "honest_knock": "Two honest notes. It's a WordPress-only plugin (no WordPress, no Gravity Forms) and its real power often lives in paid add-ons and third-party extensions, so a advanced setup can cost more than the base license suggests. It's developer-friendly rather than beginner-slick; non-technical users may find hosted builders more polished. For a WordPress site, though, it's the reliable gold standard.",
 "pricing": {
  "status": "public",
  "entry_price": "$59",
  "entry_price_terms": "a year (1 site, standard support)",
  "from_price_usd_month": null,
  "plans": [
   {
    "name": "Basic",
    "price": "$59/yr",
    "includes": "1 site, standard support, email-marketing and anti-spam add-ons"
   },
   {
    "name": "Pro",
    "price": "$159/yr",
    "includes": "3 sites, standard support, payment and workflow add-ons"
   },
   {
    "name": "Elite",
    "price": "$259/yr",
    "includes": "unlimited sites, Multisite, priority support, every first-party add-on"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(price re-verified 2026-09-23 against the vendor's own pricing page) Annual WordPress licences, unchanged since 1 Sep 2026: Basic $59/yr (1 site, standard support), Pro $159/yr (3 sites, standard support), Elite $259/yr (unlimited sites, WordPress Multisite, priority support and every first-party add-on). Which add-on sits where decides the tier as often as the site count: Basic carries the email-marketing and anti-spam add-ons (HubSpot, Mailchimp, ActiveCampaign, Brevo, Kit, reCAPTCHA, Cloudflare Turnstile among them); Pro adds the payment and workflow ones (Stripe, PayPal Checkout, Square, Mollie, Zapier, Slack, Dropbox, Zoho CRM); Elite alone has Webhooks, Salesforce, Google Analytics, Coupons, Partial Entries, Signature, Survey, Quiz, Polls, User Registration, Conversational Forms, Advanced Post Creation and 2Checkout. No trial version, only an online demo. No renewal rate is published on the page. Refund policy: 30 days from each payment, covering original purchases, renewals and upgrades; a refund request deactivates the licence immediately and a deactivated licence cannot be renewed or reactivated; no partial refunds. On WordPress.com the plugin needs the Business plan with a custom domain. The third-party extensions most advanced builds lean on are separate purchases with their own ladders, all re-read 23 Sep 2026 and unchanged: Gravity Perks $59/$169/$299 a year, Gravity Flow $99/$299/$447, and GravityKit $119 for GravityView, $199 for GravityView Pro and $396 for the All Access Pass, the three GravityKit prices still shown with a first-year sale ($79.34, $132.67 and $264.01).",
  "verified_at": "2026-09-23",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": null,
  "recent_change": null,
  "price_history": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "(price re-verified 2026-09-23 against the vendor's own pricing page) Annual WordPress licences, unchanged since 1 Sep 2026: Basic $59/yr (1 site, standard support), Pro $159/yr (3 sites, standard support), Elite $259/yr (unlimited sites, WordPress Multisite, priority support and every first-party add-on).",
   "verified_at": "2026-09-23",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Typeform or Jotform",
  "why": "hosted SaaS builders that are slicker and platform-agnostic; Gravity Forms wins on WordPress control and a flat annual cost"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/gravity-forms.json",
  "review": "https://officesoftwaremarketplace.com/gravity-forms-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/gravity-forms/",
  "vendor_site": "https://gravity.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.gravity.com/8odrg2wkes2d",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "third_party_video": {
  "url": "https://www.youtube.com/watch?v=cQjbJR-h7jQ",
  "channel": "WPFraternity",
  "published": "2025-02-22",
  "shows": "An independent tutorial that builds a WordPress contact form in Gravity Forms, from the form templates to the settings and a Mailchimp feed",
  "independent": true,
  "checked_at": "2026-10-21"
 },
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "gravity-forms:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "gravity-forms:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "gravity-forms:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "gravity-forms:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}