{
 "schema_version": "1.0",
 "id": "expertsender",
 "name": "ExpertSender",
 "research_status": "researched",
 "vendor_domain": "expertsender.com",
 "category": "Growth & Revenue",
 "task": "Email marketing & newsletters",
 "summary": "E-commerce marketing automation with a built-in customer data platform: email, SMS, web and mobile push plus on-site messages, behavior-triggered workflows, product recommendations and segmentation on unified store data.",
 "best_for": "e-commerce stores from 10,000+ monthly visitors (the vendor's own stated ICP) and high-volume senders doing 100k+ emails a month, who want email, SMS, push and on-site messaging on one unified customer data platform with a managed, dedicated-partner setup",
 "skip_if": "your store is still building traffic or you want self-serve, pay-as-you-grow email marketing — a Klaviyo-class tool is the lighter, cheaper start",
 "honest_knock": "The $450/mo floor and the 30k-monthly-visits target make this an established-store tool, not a starter one: below that traffic the platform can't pay for itself, and there is no self-serve plan to test it cheaply first.",
 "pricing": {
  "status": "public",
  "entry_price": "$450",
  "entry_price_terms": "published floor ('from $450 USD' on the home page); the actual price is quote-based",
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 10 September 2026 and 7 October 2026 on expertsender.com — on the home page, because the pricing page is gone: /pricing, /pricing-plans/ and /en/pricing/ all return 404) (2026) Quote-based with a documented floor: their home page says 'Start growing your eCommerce business from $450 USD', scaling with volume and channels, and they explicitly target stores with at least 30,000 unique monthly visits. No free tier — a free consultation is the entry point. Its help centre (read 7 October 2026) names the two meters behind the quote: the number of customers with at least one marketing consent, and engaged sessions on your site, billed on the highest value recorded in the month; product recommendations are priced separately on page views and active users. The service regulations set a 30-day billing cycle, net amounts plus VAT and payment within 14 days of the invoice.",
  "verified_at": "2026-10-07",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Its help centre (read 7 October 2026) names the two meters behind the quote: the number of customers with at least one marketing consent, and engaged sessions on your site, billed on the highest value recorded in the month; product recommendations are priced separately on page views and active users.",
   "verified_at": "2026-10-07",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Klaviyo or Omnisend",
  "why": "Klaviyo and Omnisend win on self-serve onboarding and ecosystem breadth for smaller stores; ExpertSender wins on managed service and a unified CDP for bigger catalogs"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/expertsender.json",
  "review": "https://marketingandsalessoftware.com/expertsender-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/expertsender/",
  "vendor_site": "https://expertsender.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://expertsendersa.partnerlinks.io/gz0syebhiw37",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "expertsender:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "expertsender:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "expertsender:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "expertsender:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "email_marketing",
  "label": "Email marketing to your own subscribers",
  "why": "E-commerce marketing automation with a built-in customer data platform: email, SMS, web and mobile push plus on-site messages, behavior-triggered workflows, product recommendations and segmentation on unified store data.",
  "source": "our dossier",
  "phrases": [
   "email marketing",
   "newsletter",
   "newsletters",
   "email newsletter",
   "email campaigns",
   "marketing emails",
   "mailing list",
   "email list",
   "autoresponder",
   "email marketing platform"
  ]
 }
}