{
 "schema_version": "1.0",
 "id": "elevenlabs",
 "name": "ElevenLabs",
 "research_status": "researched",
 "vendor_domain": "elevenlabs.io",
 "category": "Content & Media",
 "task": "AI video & voice content",
 "summary": "Market-leading AI voice platform: hyper-realistic text-to-speech (Eleven v4 and the low-latency v4 Turbo since September 2026), voice cloning, dubbing, sound effects and conversational agents — plus a developer API and, since August 2026, a hosted MCP connector that runs inside Claude, ChatGPT and Cursor. Free tier to test voices before you pay.",
 "best_for": "creators, developers and product teams that want the most realistic AI voices available — voiceovers, audiobooks, dubbing, conversational agents and a well-documented API",
 "skip_if": "you generate hours of long-form audio on a tight budget (credit math punishes volume — flat-hour tools or the TTS built into your video editor may be enough), or you need acted emotional range only a human voice actor delivers",
 "honest_knock": "Credits are the meter and retakes are the tax — you are charged per generation request, and a regeneration is only free while the content and settings are unchanged, so real usage lands well above the calculator estimate. And read the free-tier fine print: $0 gets you 10k credits to play with, but no commercial license — anything you publish commercially needs at least the $6 Starter. Voice realism genuinely leads the market; niche names and jargon can still need manual retakes, so run your hardest paragraph through the free tier before subscribing.",
 "pricing": {
  "status": "public",
  "entry_price": "$6",
  "entry_price_terms": "Starter · per month, billed monthly",
  "from_price_usd_month": 6.0,
  "plans": [
   {
    "name": "Free",
    "price": "$0/mo",
    "includes": "10k credits a month, no commercial licence"
   },
   {
    "name": "Starter",
    "price": "$6/mo",
    "includes": "30k credits, commercial licence, instant voice cloning"
   },
   {
    "name": "Creator",
    "price": "$22/mo",
    "includes": "121k credits, professional voice cloning — $11 for the first month"
   },
   {
    "name": "Pro",
    "price": "$99/mo",
    "includes": "600k credits, 44.1kHz PCM audio output via API"
   },
   {
    "name": "Scale",
    "price": "$299/mo",
    "includes": "1.8M credits, 3 workspace seats, team collaboration"
   },
   {
    "name": "Business",
    "price": "$990/mo",
    "includes": "6M credits, 10 seats"
   },
   {
    "name": "Enterprise",
    "price": "custom",
    "includes": "quoted"
   }
  ],
  "plans_source": "hand-curated from the vendor's pricing page",
  "notes": "(re-verified 23 Sep 2026 on elevenlabs.io/pricing) Every rate held again, unchanged since August. Free $0 with 10k credits/mo; Starter $6/mo (30k credits, commercial license); Creator $22/mo — first month 50% off at $11 — with ~121k credits. Then Pro $99/mo (~600k credits, 44.1kHz PCM), Scale $299/mo (~1.8M credits, 3 workspace seats) and Business $990/mo (~6M credits, 10 seats). Extra usage runs roughly $0.36 down to $0.17 per additional minute depending on tier.\n\nTwo things the plan cards do not put next to the price. Annual billing is sold as ten months rather than twelve — the FAQ writes it out as annual price = monthly price × 10, which works out to $5 for Starter, $18.33 for Creator, $82.50 for Pro, $249.17 for Scale and $825 for Business. And credits are shared across every product, so speech, music, dubbing and video all draw down the same monthly balance. On a paid plan unused credits roll over for up to two months — the balance caps at three times the monthly quota — but downgrading or cancelling forfeits whatever is left at the end of the cycle, and the free plan has no rollover at all. Pay-as-you-go top-up credits sit outside that rollover cap, and upgrading carries unused credits into the next cycle. The FAQ now lists what the shared pool costs per product: text to speech 1 credit per character, speech to text 330 credits a minute, music 900 a minute, voice changer and isolator 1,000 a minute, sound effects 200 per generation, and dubbing 2,000 to 10,000 credits a minute depending on watermark and Studio.\n\nA launch offer runs until 12 October 2026 (read 30 September 2026 on elevenlabs.io/pricing/api and the Eleven v4 launch post): API text to speech on Eleven v4 is $0.022 per 1,000 characters instead of $0.08, and on Eleven v4 Turbo $0.011 instead of $0.04, 72% off; the site banner also offers 3x credits on Creator and above until the same date. After 12 October the list rates apply.",
  "verified_at": "2026-09-23",
  "source_url": "https://elevenlabs.io/pricing"
 },
 "free_plan": true,
 "free_plan_evidence": "Free $0 with 10k credits/mo; Starter $6/mo (30k credits, commercial license); Creator $22/mo — first month 50% off at $11 — with ~121k credits.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Free $0 with 10k credits/mo; Starter $6/mo (30k credits, commercial license); Creator $22/mo — first month 50% off at $11 — with ~121k credits.",
   "verified_at": "2026-09-23",
   "source_url": "https://elevenlabs.io/pricing"
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing is sold as ten months rather than twelve — the FAQ writes it out as annual price = monthly price × 10, which works out to $5 for Starter, $18.33 for Creator, $82.50 for Pro, $249.17 for Scale and $825 for Business.",
   "verified_at": "2026-09-23",
   "source_url": "https://elevenlabs.io/pricing"
  }
 ],
 "compare_with": {
  "name": "Murf or Descript",
  "why": "Murf counters with studio workflow and per-language breadth, Descript bundles voice into a full video/podcast editor — ElevenLabs' edge is raw voice realism and the developer API"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/elevenlabs.json",
  "review": "https://aibuildermarketplace.com/b2b/elevenlabs-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/elevenlabs/",
  "vendor_site": "https://elevenlabs.io"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.elevenlabs.io/zwowb7xj774d",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "elevenlabs:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "elevenlabs:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "elevenlabs:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "elevenlabs:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Generate speech, clone voices, transcribe audio and spin up outbound voice agents from Claude or Cursor.",
   "plan": "The server is open source and free to run locally; every call spends credits from your ElevenLabs account.",
   "status": "Live",
   "source": "https://elevenlabs.io/blog/introducing-elevenlabs-mcp",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}