{
 "schema_version": "1.0",
 "id": "drip",
 "name": "Drip",
 "research_status": "researched",
 "vendor_domain": "drip.com",
 "category": "Marketing",
 "task": "Email marketing & newsletters",
 "summary": "Ecommerce email and onsite marketing built around your store's order data — segments, abandoned-cart and welcome playbooks, pop-ups and A/B testing, with one-click links to Shopify, WooCommerce and BigCommerce.",
 "best_for": "an online store on Shopify, WooCommerce or BigCommerce that already has order data worth segmenting and wants ecommerce playbooks (abandoned cart, welcome series, post-purchase) without assembling them by hand. The pricing model suits a list that grows steadily and mails at a normal cadence, because you pay for people rather than per seat or per feature, and every plan carries the whole feature set",
 "skip_if": "you are not selling online: Drip says an ecommerce store is not required but that the platform is built for one, and you would be paying for the half you cannot use. Skip it too if your list is large and you mail often, because the send allowance caps at twelve per contact per month once you are past the small tiers. The same goes past 175,000 people, where the published ladder ends and pricing becomes a conversation",
 "honest_knock": "The word “unlimited” quietly expires. At the prices most small shops pay, the send allowance really is uncapped. But the switch has an exact address: unlimited holds to 30,000 people, and from 30,001 the bullet becomes a hard number: 390,000 sends there, 600,000 at 50,000 people, twelve per contact per month. Drip never flags the switch. If you run a daily-deal or high-frequency list, do the arithmetic before you migrate: twelve sends per contact is generous for a monthly newsletter and tight for anything that mails several times a week. The second thing to price in is the move itself. The card looks the same at every level, but two lines on it are not: free migration and personalized onboarding only appear from 15,001 people ($249). Below that you move your list and rebuild your automations yourself. Chat support, which used to start at $99, is on every rung since the page change we read on 1 November 2026.",
 "pricing": {
  "status": "public",
  "entry_price": "$39",
  "entry_price_terms": "2,500 contacts · per month",
  "from_price_usd_month": 39.0,
  "plans": null,
  "plans_source": null,
  "notes": "(ladder re-read on drip.com/pricing on 17 September 2026 and again on 1 November 2026; every rung below was confirmed on the live slider) One ladder, no tiers: you drag a slider to your list size and Drip prints a monthly price. The page now headlines it as paying for your list size and how many emails you send. 1-2,500 people is $39, then $49 at 3,000, $59 at 3,500, $69 at 4,000, $79 at 4,500, $89 at 5,000, $99 at 6,000, $109 at 7,000, $124 at 8,000, $139 at 9,000, $154 at 10,000, $169 at 12,500, $209 at 15,000, $249 at 17,500, $289 at 20,000, $329 at 22,500, $369 at 25,000, $409 at 27,500, $449 at 30,000 and $489 at 32,500; from there it climbs $40 a rung to $609 at 40,000, $649 at 45,000 and $699 at 50,000, after which every extra 5,000 people costs $50 — $1,299 at 110,000, $1,949 at 175,000, and a last published rung of $1,999 for 175,001-180,000 people. Above 180,000 the price is replaced by “Let’s chat”, though the card keeps printing a send allowance. The trial is 14 days and takes no card, and their FAQ states unlimited emails are not available during it. Two things the ladder does not advertise. “Unlimited email sends” stops being literally true at 30,001 people, where the bullet becomes “390,000 email sends” and every rung above it carries exactly twelve sends a month per person at the top of the bracket — 600,000 at 50,000 people, 2,160,000 at 180,000. And the card is not the same at every rung: free migration and personalized onboarding appear from 15,001 people ($249) and are absent on every rung below that. What is carried at every price is chat and email support (on 1 November 2026 the card shows it from the $39 rung, and the FAQ says every customer, trials included, gets email and live chat support on weekdays; until at least September it started at $99), up to 50 workflows, unlimited sub-accounts, open API access, dynamic segments, onsite campaigns and the Drip MCP connection, which their FAQ describes as included at no extra cost.",
  "verified_at": "2026-11-01",
  "source_url": null,
  "schema_offer": {
   "price": 39.0,
   "currency": "USD",
   "description": "2,500 contacts, per month; there are no tiers, the price is a slider tied to list size. Read on the vendor's own pricing page on 2026-11-01.",
   "page": "https://marketingandsalessoftware.com/drip-review.html"
  },
  "source_quotes": null,
  "recent_change": null,
  "price_history": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "meter: unit · contacts on the list",
   "verified_at": "2026-11-01",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Klaviyo",
  "why": "the comparison Drip picks itself: it publishes a Drip vs. Klaviyo page, and the one most ecommerce teams actually make. Both price on list size and both live off store data; the practical question is what the send allowance and the support line look like at your volume, which is where Drip's ladder is unusually easy to read and unusually quiet about the twelve-sends ceiling"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/drip.json",
  "review": "https://marketingandsalessoftware.com/drip-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/drip/",
  "vendor_site": "https://drip.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.drip.com/5jr8q83uwr56",
  "affiliate": false,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "person",
   "axis": "contacts",
   "plans": [
    {
     "id": "drip",
     "name": "Drip",
     "model": "ladder",
     "annual_status": "unknown",
     "gaps_after": [
      32500,
      50000,
      110000
     ],
     "rungs": [
      {
       "units": 2500,
       "monthly": 39
      },
      {
       "units": 3000,
       "monthly": 49
      },
      {
       "units": 3500,
       "monthly": 59
      },
      {
       "units": 4000,
       "monthly": 69
      },
      {
       "units": 4500,
       "monthly": 79
      },
      {
       "units": 5000,
       "monthly": 89
      },
      {
       "units": 6000,
       "monthly": 99
      },
      {
       "units": 7000,
       "monthly": 109
      },
      {
       "units": 8000,
       "monthly": 124
      },
      {
       "units": 9000,
       "monthly": 139
      },
      {
       "units": 10000,
       "monthly": 154
      },
      {
       "units": 12500,
       "monthly": 169
      },
      {
       "units": 15000,
       "monthly": 209
      },
      {
       "units": 17500,
       "monthly": 249
      },
      {
       "units": 20000,
       "monthly": 289
      },
      {
       "units": 22500,
       "monthly": 329
      },
      {
       "units": 25000,
       "monthly": 369
      },
      {
       "units": 27500,
       "monthly": 409
      },
      {
       "units": 30000,
       "monthly": 449
      },
      {
       "units": 32500,
       "monthly": 489
      },
      {
       "units": 40000,
       "monthly": 609
      },
      {
       "units": 45000,
       "monthly": 649
      },
      {
       "units": 50000,
       "monthly": 699
      },
      {
       "units": 110000,
       "monthly": 1299
      },
      {
       "units": 175000,
       "monthly": 1949
      },
      {
       "units": 180000,
       "monthly": 1999
      }
     ],
     "evidence": "1-2,500 people is $39, then $49 at 3,000, $59 at 3,500, $69 at 4,000, $79 at 4,500, $89 at 5,000, $99 at 6,000, $109 at 7,000, $124 at 8,000, $139 at 9,000, $154 at 10,000, $169 at 12,500, $209 at 15,000, $249 at 17,500, $289 at 20,000, $329 at 22,500, $369 at 25,000, $409 at 27,500, $449 at 30,000 and $489 at 32,500; from there it climbs $40 a rung to $609 at 40,000, $649 at 45,000 and $699 at 50,000, after which every extra 5,000 people costs $50 — $1,299 at 110,000, $1,949 at 175,000, and a last published rung of $1,999 for 175,001-180,000 people."
    }
   ],
   "notes": [
    "One plan; every feature is included at every list size. Above 180,000 people the price is replaced by 'Let's chat'.",
    "Ladder re-read 1 November 2026: every rung unchanged since 17 September; chat and email support now shows from the $39 rung.",
    "From 30,001 people sends are capped (390,000 at 30,001; twelve a month per person at the top of each bracket); free migration and personalized onboarding start at 15,001 people."
   ],
   "rules_verified_at": "2026-11-01"
  },
  "growth": {
   "annual": {
    "product_id": "drip",
    "currency": "USD",
    "axis": "contacts",
    "unit": "person",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "drip": "price_unknown_on_billing"
      }
     },
     {
      "units": 2,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "drip": "price_unknown_on_billing"
      }
     },
     {
      "units": 3,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "drip": "price_unknown_on_billing"
      }
     },
     {
      "units": 5,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "drip": "price_unknown_on_billing"
      }
     },
     {
      "units": 10,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "drip": "price_unknown_on_billing"
      }
     },
     {
      "units": 15,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
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      "ranges": [],
      "per_plan": {
       "drip": "price_unknown_on_billing"
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     },
     {
      "units": 20,
      "cheapest_plan": null,
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      "ranges": [],
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      }
     },
     {
      "units": 25,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
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      "ranges": [],
      "per_plan": {
       "drip": "price_unknown_on_billing"
      }
     },
     {
      "units": 50,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "drip": "price_unknown_on_billing"
      }
     },
     {
      "units": 100,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "drip": "price_unknown_on_billing"
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   },
   "monthly": {
    "product_id": "drip",
    "currency": "USD",
    "axis": "contacts",
    "unit": "person",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
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      "billed": {
       "amount": 39.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
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      }
     },
     {
      "units": 2,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
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      "billed": {
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      },
      "ranges": [],
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       "drip": 39.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
      "total_month": 39.0,
      "billed": {
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       "every": "month"
      },
      "ranges": [],
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       "drip": 39.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
      "total_month": 39.0,
      "billed": {
       "amount": 39.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "drip": 39.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
      "total_month": 39.0,
      "billed": {
       "amount": 39.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "drip": 39.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
      "total_month": 39.0,
      "billed": {
       "amount": 39.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "drip": 39.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
      "total_month": 39.0,
      "billed": {
       "amount": 39.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "drip": 39.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
      "total_month": 39.0,
      "billed": {
       "amount": 39.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "drip": 39.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
      "total_month": 39.0,
      "billed": {
       "amount": 39.0,
       "every": "month"
      },
      "ranges": [],
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       "drip": 39.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "drip",
      "cheapest_plan_name": "Drip",
      "total_month": 39.0,
      "billed": {
       "amount": 39.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "drip": 39.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "drip:drip-q1",
   "key": "drip-q1",
   "question": "Can workflows be exported or moved to another tool?",
   "status": "open"
  },
  {
   "question_id": "drip:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "drip:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "drip:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "email_marketing",
  "label": "Email marketing to your own subscribers",
  "why": "Ecommerce email and onsite marketing built around your store's order data — segments, abandoned-cart and welcome playbooks, pop-ups and A/B testing, with one-click links to Shopify, WooCommerce and BigCommerce.",
  "source": "our dossier",
  "phrases": [
   "email marketing",
   "newsletter",
   "newsletters",
   "email newsletter",
   "email campaigns",
   "marketing emails",
   "mailing list",
   "email list",
   "autoresponder",
   "email marketing platform"
  ]
 },
 "feature_evidence": {
  "features": {
   "automation": {
    "label": "Automations (workflows)",
    "phrases": [
     "automation",
     "automations",
     "marketing automation",
     "email automation",
     "email automations",
     "workflow automation",
     "sales automation",
     "automated workflows",
     "visual automations"
    ]
   }
  },
  "evidence": [
   {
    "feature": "automation",
    "plans": null,
    "quote": "Up to 50 workflows",
    "context": "Shown under 'Included in price' on the slider; the page adds 'All of this is included, at every list size.'",
    "source": "https://www.drip.com/pricing",
    "read_on": "2026-10-09"
   }
  ],
  "note": "From the vendor's own pages, with plan, source and reading date. Documented by the vendor, not tested by us; our own tests are in task_evidence."
 }
}