{
 "schema_version": "1.0",
 "id": "datahawk",
 "name": "DataHawk",
 "research_status": "researched",
 "vendor_domain": "datahawk.co",
 "category": "E-commerce",
 "task": null,
 "summary": "Marketplace analytics for Amazon and Walmart brands and agencies: sales, advertising, search and inventory data in one platform with dashboards, daily alerts and BI connections.",
 "best_for": "Amazon and Walmart brands and agencies that want sales, advertising, search and inventory data in one analytics platform with daily alerts",
 "skip_if": "you want a published price before you talk to sales, sell on marketplaces other than Amazon and Walmart, or need to be able to cancel mid-term",
 "honest_knock": "No price is published, so you cannot budget before talking to the vendor. The terms say a started subscription period stays payable in full, annual plans need two months' notice before the period ends, and paid subscriptions renew automatically. The Sherlock AI agent is advertised as a limited beta.",
 "pricing": {
  "status": "quote_only",
  "entry_price": null,
  "entry_price_terms": null,
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-11-05 on datahawk.co/pricing) DataHawk does not publish a price. The pricing page says \"Custom pricing available with annual plans tailored to your business\", with a Start for Free button, and the documentation (read by Codex on 15 October 2026) splits the price into a platform base plus Account Analytics and Digital Shelf Analytics. Seller account analytics usage is linked to annual units sold or orders, vendor account analytics to catalogue size, advertising analytics to annual ad spend, and digital shelf pricing to the number of tracked products, keywords and categories per marketplace. Volume discounts depend on contract size, and custom dashboards and project work are a paid professional service. The terms describe monthly and annual subscriptions, a free version and a 14-day free trial, but the pricing page does not say which of them is on offer today. No currency, amount or minimum commitment is public.",
  "verified_at": "2026-11-05",
  "source_url": "https://datahawk.co/pricing",
  "schema_offer": null,
  "source_quotes": [
   {
    "field": "free_trial",
    "plan": null,
    "quote": "14 (fourteen) days",
    "source_url": "https://datahawk.co/terms/",
    "read_on": "2026-10-15"
   }
  ],
  "recent_change": null,
  "price_history": null
 },
 "free_plan": true,
 "free_plan_evidence": "The terms describe monthly and annual subscriptions, a free version and a 14-day free trial, but the pricing page does not say which of them is on offer today.",
 "cost_traps": [
  {
   "id": "quote_only",
   "label": "Quote-only pricing",
   "evidence": "The pricing page says \"Custom pricing available with annual plans tailored to your business\", with a Start for Free button, and the documentation (read by Codex on 15 October 2026) splits the price into a platform base plus Account Analytics and Digital Shelf Analytics.",
   "verified_at": "2026-11-05",
   "source_url": "https://datahawk.co/pricing"
  }
 ],
 "compare_with": {
  "name": "Quartile",
  "why": "Quartile is in our dossiers as retail media optimisation across Amazon and Walmart ads, demo-led with no public pricing of any kind. DataHawk is an analytics platform rather than an ad-management service, but it is just as opaque on price: custom annual plans only, so the cost cannot be checked before a sales conversation"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/datahawk.json",
  "review": "https://marketingandsalessoftware.com/datahawk-review.html",
  "marketplace": null,
  "vendor_site": "https://datahawk.co"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://get.datahawk.co/pryb2q7klj1q-o5aq3q",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Pricing status is 'quote_only': no single public entry price.",
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "quoted",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "datahawk:public_price",
   "key": "public_price",
   "question": "Can you publish a price, or a starting price, for the plans that are quote-only?",
   "status": "open"
  },
  {
   "question_id": "datahawk:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "datahawk:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "datahawk:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "datahawk:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}