{
 "schema_version": "1.0",
 "id": "convert",
 "name": "Convert",
 "research_status": "researched",
 "vendor_domain": "convert.com",
 "category": "Marketing",
 "task": "SEO, content & landing pages",
 "summary": "Privacy-first A/B testing platform — experiments, personalization and feature rollouts, priced by tested users. Via our link: an exclusive 30-day full-access trial (standard is 15 days).",
 "best_for": "CRO teams running serious A/B and multivariate testing who want a privacy-first, GDPR-friendly alternative to the big experimentation suites",
 "skip_if": "your traffic is modest — statistical significance needs volume, and 100K tested users a month is more than most small sites can use — or your landing-page tool's built-in testing covers it",
 "honest_knock": "The meter is tested users, and it keeps running: blow past your monthly allowance and overuse blocks land at $399-699 unless you hard-cap them — and every extra custom domain is $1,000 a year. The friendly $299 headline assumes annual prepay; month-to-month is $399. One thing people misprice, and it is not the test itself: everyone expects an experiment to end when the subscription does. The trap is the winner. Convert describes itself as a client-side tool where “adding just one snippet of code on your site will then do all of the magic”. So a winning variant you leave running in the visual editor is not a change to your site — it is a rendering by their script. Ship the winner into your own code, or you are paying rent on a result you already bought.",
 "pricing": {
  "status": "public",
  "entry_price": "$399",
  "entry_price_terms": "a month, or $299 a month billed annually ($3,588/yr)",
  "from_price_usd_month": 399.0,
  "plans": [
   {
    "name": "Growth",
    "price": "$399/mo, or $299/mo paid annually ($3,588/yr)",
    "includes": "100K tested users/mo; 5 projects, 5 experiences, 10 domains; missing advanced features"
   },
   {
    "name": "Pro",
    "price": "$599/mo, or $420/mo paid annually ($5,040/yr)",
    "includes": "100K tested users/mo; 30 projects, unlimited experiences/domains, 100 goals"
   },
   {
    "name": "Enterprise",
    "price": "on request, annual only",
    "includes": "Starts at 1M tested users/mo; unlimited projects, experiences, domains, 200 goals"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(re-verified 2026-09-20 on convert.com/pricing) 15-day standard free trial — through our link it's an exclusive 30-day full-access trial (verified 16 Jul 2026, no credit card). Growth $399/mo, or $299/mo paid annually ($3,588/yr, which the page calls a 25% saving); Pro $599/mo, or $420/mo paid annually ($5,040/yr, a 30% saving); Enterprise on request, annual only. Tested users are a slider rather than a plan feature: at the base position Growth AND Pro both include 100K tested users a month (1.2M a year), and Enterprise starts at 1M a month (12M a year). The tiers differ on limits — active projects 5 / 30 / unlimited, active experiences per project 5 / unlimited / unlimited, active domains 10 / unlimited / unlimited, goals per project 30 / 100 / 200, custom segments 5 / 10 / 20, deploys 10 / 100 / 300 — and Growth is marked absent on multipage, multivariate and full-stack testing, multi-arm bandit allocation, geotargeting, weather targeting, custom pop-ups and the beta request-approval system. Overuse is metered at $399 per extra 100K on Growth and $699 per 250K on Pro and Enterprise, and can be switched off; each additional custom domain (CNAME) costs $1,000/year. Prices exclude VAT and GST. Native heatmaps and frustration-sensing session recordings are included at every tier at no extra cost and do not consume tested users; 8% of the annual fee goes to tree planting with TIST.",
  "verified_at": "2026-09-20",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Overuse is metered at $399 per extra 100K on Growth and $699 per 250K on Pro and Enterprise, and can be switched off; each additional custom domain (CNAME) costs $1,000/year.",
   "verified_at": "2026-09-20",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "VWO",
  "why": "VWO is the broad experimentation suite where testing is one module; Convert focuses squarely on A/B testing with GDPR-first positioning — compare the add-on costs (API, domains) on both before deciding"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/convert.json",
  "review": "https://aibuildermarketplace.com/b2b/convert-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/convert/",
  "vendor_site": "https://convert.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.convert.com/free-trial/?red=aibuil",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "convert:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "convert:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "convert:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "convert:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}