{
 "schema_version": "1.0",
 "id": "campaign-monitor",
 "name": "Campaign Monitor",
 "research_status": "researched",
 "vendor_domain": "campaignmonitor.com",
 "category": "Growth & Revenue",
 "task": "Email marketing & newsletters",
 "summary": "Email campaigns with strong templates and client-friendly management for brands and agencies. Automation depth is lighter than dedicated platforms.",
 "best_for": "small businesses and nonprofits that want polished, reliable email without a technical marketer - Campaign Monitor's own partner profile (July 2025) describes its buyer as a 10-100 person business with under 25,000 subscribers, sending one to ten campaigns a month and spending $100-$1,500 a month on the tool, self-service - plus agencies that manage sends for clients",
 "skip_if": "you need deep behavioral automation and CRM-grade journeys (ActiveCampaign-class tools fit better), or your list is large but low-engagement — prune first",
 "honest_knock": "You pay for contacts, not sends — so a large, quiet list costs the same as a large, active one, and dormant subscribers are literally a line item. Clean your list before comparing prices anywhere. Campaign Monitor's strength is polished, agency-friendly email; its automation depth is lighter than dedicated marketing-automation platforms, so know which of the two jobs you're actually buying.",
 "pricing": {
  "status": "public",
  "entry_price": "€12.30",
  "entry_price_terms": "per month (€10.80 billed annually) up to 500 contacts",
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "Contact-based, on three tiers - Lite (with a monthly send cap of five times your contact count), Essentials (unlimited sends) and Premier (priority and phone support). We could not re-verify a plan amount on 2026-09-14 either: the page prints the euro sign and the words '/month' with nothing between them until you pick a contact count in its slider. That is now the fourth reading in a row with no plan price in the page itself. The only figure the page publishes is the Website Builder add-on at EUR 9 a month from an EU address - our July and August captures both read the same line as $10. Annual billing takes 10% off and nonprofits are offered a further 15%, which the page states for the first time in our captures. There is no paid-free tier, though the comparison table now labels its trial column 'the Free plan' while the contacts row under it says 500 contacts for the 30-day free trial and the send row says a 500-email limit - so the word 'Free' there is the trial, not a permanent plan. The contact brackets run 0-500, 501-2,500, 2,501-5,000, 5,001-10,000, 10,001-15,000, 15,001-25,000, 25,001-50,000 and 50,001+. Older readings put Lite around EUR 12 and Essentials around EUR 29 at 500 contacts, climbing steeply with list size - treat those as indicative and take your own figure from the slider. Note also that the product is listed as Campaign Monitor by Marigold. Campaign Monitor's own partner one-pager for small businesses (dated July 2025, from the partner resources) lists starting prices of $12 a month for Lite, $29 for Essentials (first month $2.90) and $159 for Premier. Treat those as the floor at the smallest contact count and as a vendor figure more than a year old, not as today's quote - the live page still needs the slider before it shows a plan amount. Read on 9 October 2026 with the contact selector, which now renders plan prices (euro view, 'with 10% annual discount'), monthly / annual per month: Lite €12.30 / €10.80 up to 500, €44.30 / €39.60 up to 2,500, €70.30 / €63.60 up to 5,000, €109.30 / €98.10 up to 10,000, €143.30 / €128.70 up to 15,000, €223.30 / €200.70 up to 25,000, €367.30 / €330.30 up to 50,000; Essentials €29.40 / €26.10 up to 500, €69.40 / €62.10 up to 2,500, €109.40 / €98.10 up to 5,000, €168.40 / €151.20 up to 10,000, €247.40 / €222.30 up to 15,000, €397.40 / €357.30 up to 25,000, €596.40 / €536.40 up to 50,000; Premier €158.70 / €142.20 up to 500, €168.70 / €151.20 up to 2,500, €188.70 / €169.20 up to 5,000, €277.70 / €249.30 up to 10,000, €406.70 / €365.40 up to 15,000, €506.70 / €455.40 up to 25,000, €993.70 / €893.70 up to 50,000 contacts. The '50,001+' option showed the 50,000 prices.",
  "verified_at": "2026-10-09",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "The only figure the page publishes is the Website Builder add-on at EUR 9 a month from an EU address - our July and August captures both read the same line as $10.",
   "verified_at": "2026-10-09",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing takes 10% off and nonprofits are offered a further 15%, which the page states for the first time in our captures.",
   "verified_at": "2026-10-09",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Mailchimp or ActiveCampaign",
  "why": "Mailchimp is the closest general peer, ActiveCampaign wins on automation depth — compare at YOUR list size, since contact pricing diverges fast"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/campaign-monitor.json",
  "review": "https://marketingandsalessoftware.com/campaign-monitor-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/campaign-monitor/",
  "vendor_site": "https://campaignmonitor.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://partners.campaignmonitor.com/v66v483h4lfy",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "EUR",
   "unit": "contact",
   "axis": "contacts",
   "plans": [
    {
     "id": "lite",
     "name": "Lite",
     "model": "ladder",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 500,
       "monthly": 12.3,
       "annual_month": 10.8
      },
      {
       "units": 2500,
       "monthly": 44.3,
       "annual_month": 39.6
      },
      {
       "units": 5000,
       "monthly": 70.3,
       "annual_month": 63.6
      },
      {
       "units": 10000,
       "monthly": 109.3,
       "annual_month": 98.1
      },
      {
       "units": 15000,
       "monthly": 143.3,
       "annual_month": 128.7
      },
      {
       "units": 25000,
       "monthly": 223.3,
       "annual_month": 200.7
      },
      {
       "units": 50000,
       "monthly": 367.3,
       "annual_month": 330.3
      }
     ],
     "evidence": "Read on 9 October 2026 with the contact selector, which now renders plan prices (euro view, 'with 10% annual discount'), monthly / annual per month: Lite €12.30 / €10.80 up to 500, €44.30 / €39.60 up to 2,500, €70.30 / €63.60 up to 5,000, €109.30 / €98.10 up to 10,000, €143.30 / €128.70 up to 15,000, €223.30 / €200.70 up to 25,000, €367.30 / €330.30 up to 50,000; Essentials €29.40 / €26.10 up to 500, €69.40 / €62.10 up to 2,500, €109.40 / €98.10 up to 5,000, €168.40 / €151.20 up to 10,000, €247.40 / €222.30 up to 15,000, €397.40 / €357.30 up to 25,000, €596.40 / €536.40 up to 50,000; Premier €158.70 / €142.20 up to 500, €168.70 / €151.20 up to 2,500, €188.70 / €169.20 up to 5,000, €277.70 / €249.30 up to 10,000, €406.70 / €365.40 up to 15,000, €506.70 / €455.40 up to 25,000, €993.70 / €893.70 up to 50,000 contacts. The '50,001+' option showed the 50,000 prices."
    },
    {
     "id": "essentials",
     "name": "Essentials",
     "model": "ladder",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 500,
       "monthly": 29.4,
       "annual_month": 26.1
      },
      {
       "units": 2500,
       "monthly": 69.4,
       "annual_month": 62.1
      },
      {
       "units": 5000,
       "monthly": 109.4,
       "annual_month": 98.1
      },
      {
       "units": 10000,
       "monthly": 168.4,
       "annual_month": 151.2
      },
      {
       "units": 15000,
       "monthly": 247.4,
       "annual_month": 222.3
      },
      {
       "units": 25000,
       "monthly": 397.4,
       "annual_month": 357.3
      },
      {
       "units": 50000,
       "monthly": 596.4,
       "annual_month": 536.4
      }
     ],
     "evidence": "Read on 9 October 2026 with the contact selector, which now renders plan prices (euro view, 'with 10% annual discount'), monthly / annual per month: Lite €12.30 / €10.80 up to 500, €44.30 / €39.60 up to 2,500, €70.30 / €63.60 up to 5,000, €109.30 / €98.10 up to 10,000, €143.30 / €128.70 up to 15,000, €223.30 / €200.70 up to 25,000, €367.30 / €330.30 up to 50,000; Essentials €29.40 / €26.10 up to 500, €69.40 / €62.10 up to 2,500, €109.40 / €98.10 up to 5,000, €168.40 / €151.20 up to 10,000, €247.40 / €222.30 up to 15,000, €397.40 / €357.30 up to 25,000, €596.40 / €536.40 up to 50,000; Premier €158.70 / €142.20 up to 500, €168.70 / €151.20 up to 2,500, €188.70 / €169.20 up to 5,000, €277.70 / €249.30 up to 10,000, €406.70 / €365.40 up to 15,000, €506.70 / €455.40 up to 25,000, €993.70 / €893.70 up to 50,000 contacts. The '50,001+' option showed the 50,000 prices."
    },
    {
     "id": "premier",
     "name": "Premier",
     "model": "ladder",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 500,
       "monthly": 158.7,
       "annual_month": 142.2
      },
      {
       "units": 2500,
       "monthly": 168.7,
       "annual_month": 151.2
      },
      {
       "units": 5000,
       "monthly": 188.7,
       "annual_month": 169.2
      },
      {
       "units": 10000,
       "monthly": 277.7,
       "annual_month": 249.3
      },
      {
       "units": 15000,
       "monthly": 406.7,
       "annual_month": 365.4
      },
      {
       "units": 25000,
       "monthly": 506.7,
       "annual_month": 455.4
      },
      {
       "units": 50000,
       "monthly": 993.7,
       "annual_month": 893.7
      }
     ],
     "evidence": "Read on 9 October 2026 with the contact selector, which now renders plan prices (euro view, 'with 10% annual discount'), monthly / annual per month: Lite €12.30 / €10.80 up to 500, €44.30 / €39.60 up to 2,500, €70.30 / €63.60 up to 5,000, €109.30 / €98.10 up to 10,000, €143.30 / €128.70 up to 15,000, €223.30 / €200.70 up to 25,000, €367.30 / €330.30 up to 50,000; Essentials €29.40 / €26.10 up to 500, €69.40 / €62.10 up to 2,500, €109.40 / €98.10 up to 5,000, €168.40 / €151.20 up to 10,000, €247.40 / €222.30 up to 15,000, €397.40 / €357.30 up to 25,000, €596.40 / €536.40 up to 50,000; Premier €158.70 / €142.20 up to 500, €168.70 / €151.20 up to 2,500, €188.70 / €169.20 up to 5,000, €277.70 / €249.30 up to 10,000, €406.70 / €365.40 up to 15,000, €506.70 / €455.40 up to 25,000, €993.70 / €893.70 up to 50,000 contacts. The '50,001+' option showed the 50,000 prices."
    }
   ],
   "notes": [
    "Euro view served from the Netherlands; Lite allows 5x subscriber emails a month."
   ],
   "rules_verified_at": "2026-10-09"
  },
  "growth": {
   "annual": {
    "product_id": "campaign-monitor",
    "currency": "EUR",
    "axis": "contacts",
    "unit": "contact",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     },
     {
      "units": 2,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     },
     {
      "units": 3,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     },
     {
      "units": 5,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     },
     {
      "units": 10,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     },
     {
      "units": 15,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     },
     {
      "units": 20,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     },
     {
      "units": 25,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     },
     {
      "units": 50,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     },
     {
      "units": 100,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 10.8,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "lite": 10.8,
       "essentials": 26.1,
       "premier": 142.2
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   },
   "monthly": {
    "product_id": "campaign-monitor",
    "currency": "EUR",
    "axis": "contacts",
    "unit": "contact",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     },
     {
      "units": 2,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     },
     {
      "units": 3,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     },
     {
      "units": 5,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     },
     {
      "units": 10,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     },
     {
      "units": 15,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     },
     {
      "units": 20,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     },
     {
      "units": 25,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     },
     {
      "units": 50,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     },
     {
      "units": 100,
      "cheapest_plan": "lite",
      "cheapest_plan_name": "Lite",
      "total_month": 12.3,
      "billed": {
       "amount": 12.3,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lite": 12.3,
       "essentials": 29.4,
       "premier": 158.7
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "campaign-monitor:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "campaign-monitor:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "campaign-monitor:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "email_marketing",
  "label": "Email marketing to your own subscribers",
  "why": "Email campaigns with strong templates and client-friendly management for brands and agencies.",
  "source": "our dossier",
  "phrases": [
   "email marketing",
   "newsletter",
   "newsletters",
   "email newsletter",
   "email campaigns",
   "marketing emails",
   "mailing list",
   "email list",
   "autoresponder",
   "email marketing platform"
  ]
 },
 "feature_evidence": {
  "features": {
   "automation": {
    "label": "Automations (workflows)",
    "phrases": [
     "automation",
     "automations",
     "marketing automation",
     "email automation",
     "email automations",
     "workflow automation",
     "sales automation",
     "automated workflows",
     "visual automations"
    ]
   }
  },
  "evidence": [
   {
    "feature": "automation",
    "plans": [
     "Lite"
    ],
    "quote": "Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails",
    "context": "On the Lite card.",
    "source": "https://www.campaignmonitor.com/pricing/",
    "read_on": "2026-10-09"
   },
   {
    "feature": "automation",
    "plans": [
     "Essentials",
     "Premier"
    ],
    "quote": "Unlimited automated emails",
    "context": "On the Essentials card; Premier is 'everything in the Essentials plan, plus'.",
    "source": "https://www.campaignmonitor.com/pricing/",
    "read_on": "2026-10-09"
   }
  ],
  "note": "From the vendor's own pages, with plan, source and reading date. Documented by the vendor, not tested by us; our own tests are in task_evidence."
 }
}