{
 "schema_version": "1.0",
 "id": "callrail",
 "name": "CallRail",
 "research_status": "researched",
 "vendor_domain": "callrail.com",
 "category": "Growth & Revenue",
 "task": "Ads, creative & branding",
 "summary": "Call tracking and attribution — which campaigns, keywords and ads produce phone calls and form leads. It is an attribution layer, not a phone system or CRM.",
 "best_for": "marketers and agencies that need to prove which campaigns, keywords and ads drive phone calls and form leads, with recordings and multi-touch attribution",
 "skip_if": "you don't run enough paid marketing to need call-level attribution, or your call volume would push overages past the value of the insight",
 "honest_knock": "The headline price is a floor, not a ceiling — the included minutes, numbers and SMS are modest, so an active campaign quickly hits metered overages that meaningfully lift the bill. It's also specifically an attribution tool: it proves which marketing drives calls and leads, but it isn't a phone system or CRM, so you add it alongside those, not instead of them.",
 "pricing": {
  "status": "public",
  "entry_price": "$55",
  "entry_price_terms": "a month (plus usage), or $50 a month billed yearly",
  "from_price_usd_month": 55.0,
  "plans": null,
  "plans_source": null,
  "notes": "Four plans, read on callrail.com/pricing on 13 October 2026 in a live browser, each 'plus additional usage': Lead Tracking $55 a month, Lead Tracking Complete $105, Lead Conversion $165 and Lead Conversion Complete $215; on yearly billing the same four read $50, $95, $150 and $195 a month (the page states 'Save up to 10% with a yearly plan'). Every plan includes 5 local numbers, 250 local minutes and 25 text messages a month (texting only after the trial); the Complete plans add 1,000 form submissions. Usage past the allowance: extra local numbers $3 each, local minutes $0.06, toll-free numbers $5, toll-free minutes $0.08, texts $0.03, form submissions $0.02. API access is in every plan, free to 1,500 calls a month, then $80 a month (1,501-12,000) or $200 (12,001-300,000). Voice Assist (the AI answering agent) starts at $95 a month on top of Lead Tracking, plus $1 a call after 50 calls over 15 seconds. Users are unlimited on every plan. 14-day free trial, no card.",
  "verified_at": "2026-10-13",
  "source_url": null,
  "schema_offer": {
   "price": 55.0,
   "currency": "USD",
   "description": "Lead Tracking, per month, billed month-to-month. From our pricing notes: “Lead Tracking $55 a month, Lead Tracking Complete $105, Lead Conversion $165 and Lead Conversion Complete $215; on yearly billing the same four read $50, $95, $150 and $195 a month” Read on the vendor's own pricing page on 2026-10-25.",
   "page": "https://marketingandsalessoftware.com/callrail-review.html"
  },
  "source_quotes": null,
  "recent_change": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "The headline price is a floor, not a ceiling — the included minutes, numbers and SMS are modest, so an active campaign quickly hits metered overages that meaningfully lift the bill.",
   "verified_at": "2026-10-13",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Voice Assist (the AI answering agent) starts at $95 a month on top of Lead Tracking, plus $1 a call after 50 calls over 15 seconds.",
   "verified_at": "2026-10-13",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "WhatConverts or a platform's native tracking",
  "why": "comparable attribution tools — compare on included minutes and how your real call volume meters"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/callrail.json",
  "review": "https://marketingandsalessoftware.com/callrail-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/callrail/",
  "vendor_site": "https://callrail.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://partners.callrail.com/nvve8beie0o6",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "user",
   "axis": "users",
   "plans": [
    {
     "id": "lead-tracking",
     "name": "Lead Tracking",
     "model": "flat",
     "monthly": 55,
     "annual_month": 50,
     "evidence": "Lead Tracking $55 a month, Lead Tracking Complete $105, Lead Conversion $165 and Lead Conversion Complete $215; on yearly billing the same four read $50, $95, $150 and $195 a month"
    },
    {
     "id": "lead-tracking-complete",
     "name": "Lead Tracking Complete",
     "model": "flat",
     "monthly": 105,
     "annual_month": 95,
     "evidence": "Lead Tracking $55 a month, Lead Tracking Complete $105, Lead Conversion $165 and Lead Conversion Complete $215; on yearly billing the same four read $50, $95, $150 and $195 a month"
    },
    {
     "id": "lead-conversion",
     "name": "Lead Conversion",
     "model": "flat",
     "monthly": 165,
     "annual_month": 150,
     "evidence": "Lead Tracking $55 a month, Lead Tracking Complete $105, Lead Conversion $165 and Lead Conversion Complete $215; on yearly billing the same four read $50, $95, $150 and $195 a month"
    },
    {
     "id": "lead-conversion-complete",
     "name": "Lead Conversion Complete",
     "model": "flat",
     "monthly": 215,
     "annual_month": 195,
     "evidence": "Lead Tracking $55 a month, Lead Tracking Complete $105, Lead Conversion $165 and Lead Conversion Complete $215; on yearly billing the same four read $50, $95, $150 and $195 a month"
    }
   ],
   "extra_evidence": "Users are unlimited on every plan.",
   "not_computable": [
    "Every plan is 'plus additional usage': numbers, minutes, texts and form submissions past the allowance, API calls past 1,500 a month and Voice Assist are billed on top."
   ],
   "notes": "Flat per account with unlimited users; the price is a floor because usage is billed on top.",
   "rules_verified_at": "2026-10-25"
  },
  "growth": {
   "annual": {
    "product_id": "callrail",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 50.0,
      "billed": {
       "amount": 600.0,
       "every": "year"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 50.0,
       "lead-tracking-complete": 95.0,
       "lead-conversion": 150.0,
       "lead-conversion-complete": 195.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": [
     "Every plan is 'plus additional usage': numbers, minutes, texts and form submissions past the allowance, API calls past 1,500 a month and Voice Assist are billed on top."
    ]
   },
   "monthly": {
    "product_id": "callrail",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "lead-tracking",
      "cheapest_plan_name": "Lead Tracking",
      "total_month": 55.0,
      "billed": {
       "amount": 55.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "lead-tracking": 55.0,
       "lead-tracking-complete": 105.0,
       "lead-conversion": 165.0,
       "lead-conversion-complete": 215.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": [
     "Every plan is 'plus additional usage': numbers, minutes, texts and form submissions past the allowance, API calls past 1,500 a month and Voice Assist are billed on top."
    ]
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "third_party_video": {
  "url": "https://www.youtube.com/watch?v=Pq3uiQzJZvg",
  "channel": "Brandon Ewing",
  "published": "2026-05-26",
  "shows": "An ads agency that runs CallRail for its home-service clients walks through the call timeline with the recorded call, lead source and generated insights, then the plans on the pricing page",
  "independent": true,
  "checked_at": "2026-10-25"
 },
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "callrail:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "callrail:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "callrail:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "callrail:pricing_gap_1",
   "key": "pricing_gap_1",
   "question": "Our price check could not put a number on this part of the cost: Every plan is 'plus additional usage': numbers, minutes, texts and form submissions past the allowance, API calls past 1,500 a month and Voice Assist are billed on top. Can you publish the price or the rule?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}