{
 "schema_version": "1.0",
 "id": "bread-butter",
 "name": "Bread & Butter",
 "research_status": "researched",
 "vendor_domain": "breadbutter.io",
 "category": "Marketing",
 "task": "Sales outreach, leads & CRM",
 "summary": "Lead-intelligence platform with server-side tracking: captures the full visitor journey from the first visit, then enriches, scores and nurtures the moment someone submits an email — verified identities instead of IP-based company guesses.",
 "best_for": "marketing and revenue teams that want engaged visitors — people who filled a form or left an email — automatically enriched, scored and nurtured, on a genuinely usable freemium tier",
 "skip_if": "you want IP-based company guessing at anonymous visitors — that’s a different tool class (Leadfeeder-style) with a different accuracy and compliance profile — or you run many small sites, where per-website pricing adds up",
 "honest_knock": "Two meters to watch: it prices per WEBSITE (multi-site setups multiply the $49) and the AI features run on compute-credit blocks that stack as usage grows. On privacy, refined twice in open dialogue with the vendor (16 Jul 2026, verified against their docs). The anonymous journey IS tracked from the first visit, server-side via their site plugin. So ad-blockers and Safari’s ITP don’t strip it the way they kill client-side scripts — the vendor estimates 30-50% of high-value traffic is lost to client-side blocking. What stays dormant until someone submits an email is identity resolution — the ‘hand-raise’ that connects the captured history to a verified person. You still owe normal GDPR care on enriched data, and the real trade-off is simply this: no IP-based guessing at which company an anonymous visitor works for.",
 "pricing": {
  "status": "public",
  "entry_price": "$49",
  "entry_price_terms": "a month per website (5,000 lead profiles)",
  "from_price_usd_month": 49.0,
  "plans": [
   {
    "name": "Free",
    "price": "$0",
    "includes": "unlimited website traffic, 200 stored lead profiles, 30 days attribution retention, unlimited team members"
   },
   {
    "name": "AI Enabled Pro",
    "price": "$49 a month per website",
    "includes": "5,000 lead profiles, 10-year retention, 3,000 credits a month, three peripheral sub-domains"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(re-verified 2026-09-20 on breadbutter.io/pricing) Two published plans. Free at $0: unlimited website traffic, 200 stored lead profiles, 30 days of attribution retention, your existing web forms, lead capture and content gating, social logins with your own branding, server-side journey tracking, CSV, Google Sheets and Mailchimp export, Slack alerts, unlimited team members, one-day email response. AI Enabled Pro at $49 a month per website: 5,000 lead profiles, 10-year retention, 3,000 credits a month, three peripheral sub-domains, one-hour email response, plus attribution reporting, journey and event tracking, custom views, real-time email validation, Focused Score AI, deep profile enrichment, Nurture AI messages, the Focused Index, and CRM, Zapier and webhook sync. One add-on: Scale Credits at $89 a month per 10,000 credits, stackable. Profiles beyond 5,000 cost 2 credits each; Intelligence Brief syncs cost 5 credits each; the Intelligence Stream needs an enterprise licence. Pro comes with a 30-day trial, no credit card. The pricing page publishes no annual rate and no enterprise price.",
  "verified_at": "2026-09-20",
  "source_url": null
 },
 "free_plan": true,
 "free_plan_evidence": "Free at $0: unlimited website traffic, 200 stored lead profiles, 30 days of attribution retention, your existing web forms, lead capture and content gating, social logins with your own branding, server-side journey tracking, CSV, Google Sheets and Mailchimp export, Slack alerts, unlimited team members, one-day email response.",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "AI Enabled Pro at $49 a month per website: 5,000 lead profiles, 10-year retention, 3,000 credits a month, three peripheral sub-domains, one-hour email response, plus attribution reporting, journey and event tracking, custom views, real-time email validation, Focused Score AI, deep profile enrichment, Nurture AI messages, the Focused Index, and CRM, Zapier and webhook sync.",
   "verified_at": "2026-09-20",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "One add-on: Scale Credits at $89 a month per 10,000 credits, stackable.",
   "verified_at": "2026-09-20",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Leadfeeder",
  "why": "Leadfeeder guesses the company behind anonymous IPs — useful when it lands, though remote work and VPNs often return an ISP instead; Bread & Butter tracks behaviour server-side from the first visit and resolves identity when a visitor hands over an email. Pick by what your sales team acts on: company guesses or verified people"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/bread-butter.json",
  "review": "https://aibuildermarketplace.com/b2b/bread-butter-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/bread-butter/",
  "vendor_site": "https://breadbutter.io"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.breadbutter.io/nz5buw0ecmo8",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "bread-butter:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "bread-butter:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "bread-butter:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "bread-butter:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}