{
 "schema_version": "1.0",
 "id": "bokun",
 "name": "Bokun",
 "research_status": "researched",
 "vendor_domain": "bokun.io",
 "category": "Operations & Workflow",
 "task": "E-commerce & inventory ops",
 "summary": "Booking management for tours and activities, by Tripadvisor. Manage availability, channel sales and online bookings in one place — built for experience businesses.",
 "best_for": "tour, activity and experience operators who want booking management plus wide OTA distribution (Viator, GetYourGuide and more) from one dashboard",
 "skip_if": "you're a tiny operator taking a handful of direct bookings where the fees and setup outweigh the reach, or you want to stay off OTA rails entirely",
 "honest_knock": "Bokun is a Tripadvisor/Viator company, and that's both the draw and the lock-in. Distribution to Viator and 2,600+ resellers is excellent, but you're building your booking backbone inside one OTA's ecosystem, and the per-booking service fee on direct sales is a real cut on top of the subscription — although any paid plan lets you pass that fee to the guest instead of absorbing it. The zero-fee promise on Viator bookings has one exception the tier table does not show: Channel Manager customers pay 0.5-1.5% on Viator reservations. If most of your business is direct, weigh that fee; if you live on OTA distribution, the Viator advantage is hard to beat.",
 "pricing": {
  "status": "public",
  "entry_price": "$49",
  "entry_price_terms": "Start · per month, cancel anytime per their own FAQ",
  "from_price_usd_month": 49.0,
  "plans": [
   {
    "name": "Free",
    "price": "no published price",
    "includes": "1 user; manage availability, import products from Viator"
   },
   {
    "name": "Start",
    "price": "$49/mo",
    "includes": "up to 5 users; 1.5% service fee; 12 Viator checks/yr; emails capped 500/mo"
   },
   {
    "name": "Plus",
    "price": "$149",
    "includes": "up to 10 users; 1.25% service fee; 24 Viator checks/yr; unlimited emails; 5 subvendors"
   },
   {
    "name": "Premium",
    "price": "$499",
    "includes": "unlimited users; 1% service fee; 48 Viator checks/yr; unlimited emails; 15 subvendors; priority support"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(price re-verified 2026-09-20 on bokun.io/pricing, plan cards and the full comparison table) (2026) A free version (1 user) plus paid plans from $49/mo (Start, up to 5 users), $149 (Plus, up to 10) and $499 (Premium, unlimited). Service fee on applicable bookings varies by plan (1.5% Start, 1.25% Plus, 1% Premium), and any paid plan lets you pass that fee on to the guest. Crucially, zero Bokun booking fee on Viator and offline bookings — with one exception the tier table does not show: Channel Manager customers, who connect their own reservation system, are charged 0.5-1.5% on Viator reservations. 14-day free trial, no card, cancel anytime. UNCHANGED SINCE 2026-09-11 on every amount. THE FREE PLAN IS THINNER THAN ITS CARD SUGGESTS: in the comparison table on the same page, FREE carries exactly two ticks — manage availability, and import products directly from Viator. The 'Book now' button, access to the Marketplace of OTAs and resellers, Google Things to do, the website builder, the mobile app, gift cards, payment links, pass-the-fee and point of sale are all marked absent on FREE and present from START. TWO CONTRADICTIONS ON THE PAGE ITSELF, read 2026-09-20: (1) the FREE card lists 'Zero fees on Viator' under Includes, while the comparison table marks the row '0% booking fees on Viator bookings' blank on FREE and ticked on START, PLUS and PREMIUM; the page never resolves which is right. (2) 'Allocation Manager' appears twice in the comparison table with different marks — once ticked from PLUS, once ticked from START — and the PLUS card lists it as a PLUS addition. ALLOWANCES THE TIER CARDS DO NOT SHOW: free Viator product submission checks, which the page calls compulsory for anyone listed on Viator, run 12 a year on START (a value the page puts at $348/yr), 24 on PLUS ($696/yr) and 48 on PREMIUM ($1,392/yr), with none on FREE — $29 a check by their own arithmetic. Automated reservation management emails are capped at 500 a month on START and unlimited on PLUS and PREMIUM. Subvendors: 5 on PLUS, 15 on PREMIUM. Webhooks, Zapier, custom booking areas for agents, extra go-live support and the annual account review start at PLUS; priority support is PREMIUM only.",
  "verified_at": "2026-09-20",
  "source_url": null,
  "schema_offer": {
   "price": 49.0,
   "currency": "USD",
   "description": "Start, per month, cancel anytime per their own FAQ — plus a 1.5% booking fee on applicable bookings, which you may pass to the guest; Viator and offline bookings carry none, except for Channel Manager customers at 0.5-1.5% on Viator. Read on the vendor's own pricing page on 2026-09-11.",
   "page": "https://officesoftwaremarketplace.com/bokun-review.html"
  },
  "source_quotes": [
   {
    "field": "price",
    "plan": "PLUS",
    "quote": "$149",
    "source_url": "https://www.bokun.io/pricing",
    "read_on": "2026-10-23"
   },
   {
    "field": "price",
    "plan": "PREMIUM",
    "quote": "$499",
    "source_url": "https://www.bokun.io/pricing",
    "read_on": "2026-10-23"
   },
   {
    "field": "free_trial",
    "plan": null,
    "quote": "14 day free-trial (no cc required)",
    "source_url": "https://www.bokun.io/pricing",
    "read_on": "2026-10-23"
   }
  ],
  "recent_change": null
 },
 "free_plan": true,
 "free_plan_evidence": "(price re-verified 2026-09-20 on bokun.io/pricing, plan cards and the full comparison table) (2026) A free version (1 user) plus paid plans from $49/mo (Start, up to 5 users), $149 (Plus, up to 10) and $499 (Premium, unlimited).",
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Distribution to Viator and 2,600+ resellers is excellent, but you're building your booking backbone inside one OTA's ecosystem, and the per-booking service fee on direct sales is a real cut on top of the subscription — although any paid plan lets you pass that fee to the guest instead of absorbing it.",
   "verified_at": "2026-09-20",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "FareHarbor or Rezdy",
  "why": "close tour-booking peers — compare direct-booking fees and how much you rely on Viator/Tripadvisor distribution"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/bokun.json",
  "review": "https://officesoftwaremarketplace.com/bokun-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/bokun/",
  "vendor_site": "https://bokun.io"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://join.bokun.io/krrda8zfzjxg",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "user",
   "axis": "users",
   "plans": [
    {
     "id": "free",
     "name": "Free",
     "model": "free",
     "max_units": 1,
     "evidence": "A free version (1 user) plus paid plans from $49/mo (Start, up to 5 users), $149 (Plus, up to 10) and $499 (Premium, unlimited)."
    },
    {
     "id": "start",
     "name": "Start",
     "model": "flat",
     "price_month": 49,
     "billing": "unspecified",
     "max_units": 5,
     "evidence": "A free version (1 user) plus paid plans from $49/mo (Start, up to 5 users), $149 (Plus, up to 10) and $499 (Premium, unlimited)."
    },
    {
     "id": "plus",
     "name": "Plus",
     "model": "flat",
     "price_month": 149,
     "billing": "unspecified",
     "max_units": 10,
     "evidence": "A free version (1 user) plus paid plans from $49/mo (Start, up to 5 users), $149 (Plus, up to 10) and $499 (Premium, unlimited)."
    },
    {
     "id": "premium",
     "name": "Premium",
     "model": "flat",
     "price_month": 499,
     "billing": "unspecified",
     "evidence": "A free version (1 user) plus paid plans from $49/mo (Start, up to 5 users), $149 (Plus, up to 10) and $499 (Premium, unlimited)."
    }
   ],
   "notes": [
    "Flat subscription; billing commitment is not explicit in the captured price cards.",
    "Live pricing source: https://www.bokun.io/pricing (read 2026-10-24)."
   ],
   "rules_verified_at": "2026-10-24",
   "not_computable": [
    {
     "text": "Booking percentage fees and Channel Manager fees depend on booking value, channel and who pays the fee; not included in the subscription estimate.",
     "affects_cost": true
    }
   ]
  },
  "growth": {
   "annual": {
    "product_id": "bokun",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "start": 49.0,
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "start",
      "cheapest_plan_name": "Start",
      "total_month": 49.0,
      "billed": {
       "amount": 49.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": 49.0,
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "start",
      "cheapest_plan_name": "Start",
      "total_month": 49.0,
      "billed": {
       "amount": 49.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": 49.0,
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "start",
      "cheapest_plan_name": "Start",
      "total_month": 49.0,
      "billed": {
       "amount": 49.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": 49.0,
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "plus",
      "cheapest_plan_name": "Plus",
      "total_month": 149.0,
      "billed": {
       "amount": 149.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     }
    ],
    "switch_points": [
     {
      "from_units": 1,
      "to_units": 2,
      "from_plan": "free",
      "to_plan": "start",
      "from_plan_name": "Free",
      "to_plan_name": "Start"
     },
     {
      "from_units": 5,
      "to_units": 10,
      "from_plan": "start",
      "to_plan": "plus",
      "from_plan_name": "Start",
      "to_plan_name": "Plus"
     },
     {
      "from_units": 10,
      "to_units": 15,
      "from_plan": "plus",
      "to_plan": "premium",
      "from_plan_name": "Plus",
      "to_plan_name": "Premium"
     }
    ],
    "conflicts": [],
    "unknowns": [
     "Booking percentage fees and Channel Manager fees depend on booking value, channel and who pays the fee; not included in the subscription estimate."
    ],
    "measured": [
     {
      "claim": "\"14 day free-trial\" and \"No credit card required\"",
      "claim_source": "https://www.bokun.io/",
      "claim_read_on": "2026-10-21",
      "observed": "After sign-up we had to pick a paid plan to start the trial; the next screen asked for a card to bill after the trial ends on 6 November 2026 (14 days after 23 October), but 'I'll add card later' skipped it and the dashboard said '14 days left on your Bókun Start free trial'.",
      "observed_on": "2026-10-23",
      "evidence": {
       "label": "Our test observations",
       "url": "https://officesoftwaremarketplace.com/bokun-review.html#claim-vs-measured"
      },
      "plan": "Bókun Start trial, no channels connected",
      "comparability": "Same quantity: trial length and card requirement at sign-up.",
      "status": "confirmed",
      "buying_consequence": "You can test without a card, but expect two card prompts and a plan choice ($49/$149/$499 per month plus a booking fee) before you reach the dashboard; what happens after 14 days without a card we did not see.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://officesoftwaremarketplace.com/bokun-review.html"
     }
    ]
   },
   "monthly": {
    "product_id": "bokun",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "start": 49.0,
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "start",
      "cheapest_plan_name": "Start",
      "total_month": 49.0,
      "billed": {
       "amount": 49.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": 49.0,
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "start",
      "cheapest_plan_name": "Start",
      "total_month": 49.0,
      "billed": {
       "amount": 49.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": 49.0,
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "start",
      "cheapest_plan_name": "Start",
      "total_month": 49.0,
      "billed": {
       "amount": 49.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": 49.0,
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "plus",
      "cheapest_plan_name": "Plus",
      "total_month": 149.0,
      "billed": {
       "amount": 149.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": 149.0,
       "premium": 499.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "premium",
      "cheapest_plan_name": "Premium",
      "total_month": 499.0,
      "billed": {
       "amount": 499.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": "not_eligible",
       "start": "not_eligible",
       "plus": "not_eligible",
       "premium": 499.0
      }
     }
    ],
    "switch_points": [
     {
      "from_units": 1,
      "to_units": 2,
      "from_plan": "free",
      "to_plan": "start",
      "from_plan_name": "Free",
      "to_plan_name": "Start"
     },
     {
      "from_units": 5,
      "to_units": 10,
      "from_plan": "start",
      "to_plan": "plus",
      "from_plan_name": "Start",
      "to_plan_name": "Plus"
     },
     {
      "from_units": 10,
      "to_units": 15,
      "from_plan": "plus",
      "to_plan": "premium",
      "from_plan_name": "Plus",
      "to_plan_name": "Premium"
     }
    ],
    "conflicts": [],
    "unknowns": [
     "Booking percentage fees and Channel Manager fees depend on booking value, channel and who pays the fee; not included in the subscription estimate."
    ],
    "measured": [
     {
      "claim": "\"14 day free-trial\" and \"No credit card required\"",
      "claim_source": "https://www.bokun.io/",
      "claim_read_on": "2026-10-21",
      "observed": "After sign-up we had to pick a paid plan to start the trial; the next screen asked for a card to bill after the trial ends on 6 November 2026 (14 days after 23 October), but 'I'll add card later' skipped it and the dashboard said '14 days left on your Bókun Start free trial'.",
      "observed_on": "2026-10-23",
      "evidence": {
       "label": "Our test observations",
       "url": "https://officesoftwaremarketplace.com/bokun-review.html#claim-vs-measured"
      },
      "plan": "Bókun Start trial, no channels connected",
      "comparability": "Same quantity: trial length and card requirement at sign-up.",
      "status": "confirmed",
      "buying_consequence": "You can test without a card, but expect two card prompts and a plan choice ($49/$149/$499 per month plus a booking fee) before you reach the dashboard; what happens after 14 days without a card we did not see.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://officesoftwaremarketplace.com/bokun-review.html"
     }
    ]
   }
  }
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none."
 ],
 "verification": {
  "price": "quoted",
  "free_trial": "measured",
  "refund": "being_verified"
 },
 "status_page": {
  "source_url": "https://bokun.statuspage.io",
  "platform": "statuspage",
  "period": {
   "from": "2026-07-30T07:14:48.663862Z",
   "to": "2026-10-28T07:14:48.663862Z",
   "days": 90
  },
  "read_at": "2026-10-28T07:14:48.663862Z",
  "source_urls": [
   "https://bokun.statuspage.io/history.rss"
  ],
  "claim": null,
  "scope": "Bókun Status. Counts cover all incidents on this page; no component filtering. May include services beyond the reviewed product.",
  "incident_count": null,
  "observed_count": 0,
  "counts_by_vendor_label": {},
  "major_or_critical_count": null,
  "observed_major_or_critical_count": 0,
  "duration_seconds": null,
  "known_duration_seconds": null,
  "duration_known_count": 0,
  "ongoing_count": null,
  "incidents": [],
  "coverage": "feed_entries_only",
  "note": "Vendor-reported incidents, not measured uptime. Durations are summed per incident, clipped to the window; overlaps count separately. Feed notices use publication dates, may include maintenance and lack original start/end times. Counts cover the whole vendor page, not product-only incidents.",
  "availability": "ok"
 },
 "measured": {
  "support": null,
  "onboarding": null,
  "inbox": {
   "timeline": {
    "signup_at": null,
    "messages": [
     {
      "received_at": "2026-10-23T15:06:26Z",
      "sender_name": "Bokun team",
      "sender_domain": "bokun.io",
      "subject": "Welcome to Bókun - Verify your e-mail",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-23T15:20:54Z",
      "sender_name": "Bokun team",
      "sender_domain": "bokun.io",
      "subject": "[our name] uncover the magic of Bókun",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-23T20:18:38Z",
      "sender_name": "Bokun team",
      "sender_domain": "bokun.io",
      "subject": "Welcome to Bókun!",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-24T15:21:02Z",
      "sender_name": "Bokun team",
      "sender_domain": "bokun.io",
      "subject": "[our name], let's add an experience to your account",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-26T15:20:34Z",
      "sender_name": "Bokun team",
      "sender_domain": "bokun.io",
      "subject": "Almost there! Your product is ready for its first booking.",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-26T15:22:31Z",
      "sender_name": "Bokun team",
      "sender_domain": "bokun.io",
      "subject": "Ready to get selling, [our name]?",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-27T15:21:29Z",
      "sender_name": "Bokun team",
      "sender_domain": "bokun.io",
      "subject": "Get more bookings. Save time. Grow with Bókun.",
      "folder": "inbox",
      "offer": null
     }
    ]
   },
   "window_start": "2026-10-22T22:00:00Z",
   "window_end": "2026-11-05T23:00:00Z",
   "window_days": 14,
   "time_basis": "signup_date_midnight_Europe_Amsterdam",
   "status": "partial",
   "observed_at": "2026-10-28T02:18:02.199036Z",
   "counts": {
    "transactional": 1,
    "onboarding_tips": 1,
    "sales_upsell": 0,
    "personal_looking_sales": 0
   },
   "first_sales_email_hours": null,
   "has_list_unsubscribe": true,
   "uncertain": 5,
   "after_cancel": {
    "status": "not_tested"
   },
   "after_deletion": {
    "status": "not_tested"
   },
   "after_unsubscribe": {
    "status": "not_tested"
   }
  },
  "invites": {
   "status": "not_tested",
   "default_on": "not_tested",
   "plus_accepted": "not_tested",
   "invitee_can_unsubscribe": "not_tested",
   "address_book_requested": "not_tested",
   "workspace_requested": "not_tested"
  },
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-10-23",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://officesoftwaremarketplace.com/bokun-review.html",
  "method": [
   "Chose the Start trial and used the card deferral controls",
   "Started an experience through the manual creation wizard",
   "Entered a date, start time, duration, capacity and price",
   "Inspected the experience overview and publication status",
   "Made an internal test booking for two people",
   "Cancelled the test booking and checked the booking overview"
  ],
  "claims": [
   {
    "claim": "\"14 day free-trial\" and \"No credit card required\"",
    "claim_source": "https://www.bokun.io/",
    "claim_read_on": "2026-10-21",
    "observed": "After sign-up we had to pick a paid plan to start the trial; the next screen asked for a card to bill after the trial ends on 6 November 2026 (14 days after 23 October), but 'I'll add card later' skipped it and the dashboard said '14 days left on your Bókun Start free trial'.",
    "observed_on": "2026-10-23",
    "evidence": {
     "label": "Our test observations",
     "url": "https://officesoftwaremarketplace.com/bokun-review.html#claim-vs-measured"
    },
    "plan": "Bókun Start trial, no channels connected",
    "comparability": "Same quantity: trial length and card requirement at sign-up.",
    "status": "confirmed",
    "buying_consequence": "You can test without a card, but expect two card prompts and a plan choice ($49/$149/$499 per month plus a booking fee) before you reach the dashboard; what happens after 14 days without a card we did not see.",
    "buyer_direction": null,
    "claim_changed_on": null
   }
  ],
  "exit_test": null,
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-23",
    "evidence_url": "https://officesoftwaremarketplace.com/bokun-review.html#hands-on"
   },
   "trial_duration_confirmed": {
    "value": true,
    "basis": "After sign-up we had to pick a paid plan to start the trial; the next screen asked for a card to bill after the trial ends on 6 November 2026 (14 days after 23 October), but 'I'll add card later' skipped it and the dashboard said '14 days left on your Bókun Start free trial'.",
    "observed_on": "2026-10-23",
    "evidence_url": "https://officesoftwaremarketplace.com/bokun-review.html#claim-vs-measured"
   },
   "export_file_inspected": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-23",
    "evidence_url": "https://officesoftwaremarketplace.com/bokun-review.html#hands-on"
   },
   "export_reimport_tested": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-23",
    "evidence_url": "https://officesoftwaremarketplace.com/bokun-review.html#hands-on"
   },
   "export_direct_download": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-23",
    "evidence_url": "https://officesoftwaremarketplace.com/bokun-review.html#hands-on"
   },
   "marketing_emails_14d": {
    "value": "not_tested",
    "basis": "No complete unambiguous 14-day inbox observation available.",
    "observed_on": "2026-10-28",
    "evidence_url": null
   }
  }
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "Bokun",
    "product_id": "bokun",
    "run_date": "2026-10-23",
    "session_type": "hands_on",
    "what": "Tested by our team on 23 October 2026 during the 14-day Bókun Start trial, without a card, without any OTA, Viator or payment connection and without a website: Daan created the account and our AI assistant ran the test in Daan's browser. We set up a made-up walking tour (Wednesday 28 October, 10:00, 60 minutes, 4 seats, EUR 10 per person), made a back-office booking for 2 adults with a fictional contact and then cancelled it.",
    "findings": [
     "After email verification, onboarding first asked about a card (we answered No), then required a plan choice to start the 14-day trial: Start $49 a month plus a 1.5% booking fee, Plus $149 plus 1.25%, Premium $499 plus 1.0% (5, 10 and unlimited users). The next screen asked for a card to start billing when the trial ends on 6 November 2026; 'I'll add card later' skipped it, and the dashboard opened with '14 days left on your Bókun Start free trial'.",
     "Setting up the tour by hand took 2 minutes 38 seconds in a wizard (title, description, photos, time, booking cutoff, capacity, start times, calendar, pricing) with a counter of the steps still required. No OTA, Viator import or payment step was mandatory; adult and child prices had to be set separately.",
     "A back-office booking for 2 adults with 'Pay later' was confirmed as not paid, EUR 20.00, and the departure dropped from 4 to 2 seats left. Cancelling asked for a reason and showed the cancellation policy ('Bookings are non-refundable'), with options to apply it and to skip the cancellation email; afterwards the booking showed Cancelled with time and reason, and the departure was back to 4 seats left.",
     "Activating the tour set it to 'Public' straight away, followed by a message pointing to GetYourGuide, the Bókun Marketplace and other channels. None were connected, so what 'Public' means without a channel we did not check.",
     "The back-office booking offered three payment routes: send a payment link, enter a payment manually, or pay later. We only used pay later."
    ],
    "not_tested": [
     "OTA distribution (Viator, GetYourGuide), the Bókun Marketplace and resellers",
     "Real payments, payment links and the 1.5% booking fee",
     "The booking widget or website as a customer sees it",
     "What 'Public' means without a sales channel",
     "What happens after the trial without a card",
     "Multiple users, resources and price catalogues"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "claim_checks": [
     {
      "claim": "\"14 day free-trial\" and \"No credit card required\"",
      "claim_source": "https://www.bokun.io/",
      "claim_read_on": "2026-10-21",
      "observed": "After sign-up we had to pick a paid plan to start the trial; the next screen asked for a card to bill after the trial ends on 6 November 2026 (14 days after 23 October), but 'I'll add card later' skipped it and the dashboard said '14 days left on your Bókun Start free trial'.",
      "observed_on": "2026-10-23",
      "evidence": {
       "label": "Our test observations",
       "url": "https://officesoftwaremarketplace.com/bokun-review.html#claim-vs-measured"
      },
      "plan": "Bókun Start trial, no channels connected",
      "comparability": "Same quantity: trial length and card requirement at sign-up.",
      "status": "confirmed",
      "buying_consequence": "You can test without a card, but expect two card prompts and a plan choice ($49/$149/$499 per month plus a booking fee) before you reach the dashboard; what happens after 14 days without a card we did not see.",
      "buyer_direction": null,
      "claim_changed_on": null
     }
    ],
    "claim_checks_note": "A vendor claim (quoted, with source and read date) set against what we observed in this session on the plan stated. status is confirmed, contradicted, not_comparable, not_testable or out_of_date; it is not a score of the product.",
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "bokun:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "bokun:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "bokun:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "bokun:pricing_gap_1",
   "key": "pricing_gap_1",
   "question": "Our price check could not put a number on this part of the cost: Booking percentage fees and Channel Manager fees depend on booking value, channel and who pays the fee; not included in the subscription estimate. Can you publish the price or the rule?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}