{
 "schema_version": "1.0",
 "id": "birch",
 "name": "Birch",
 "research_status": "researched",
 "vendor_domain": "bir.ch",
 "category": "Growth & Revenue",
 "task": "Ads, creative & branding",
 "summary": "Ad automation for performance marketers (formerly Revealbot): rule-based optimization, automated scaling and creative insights across Meta, Google, TikTok and Snapchat — run and optimize ad campaigns on autopilot.",
 "best_for": "performance marketers and agencies running real ad budgets who want rule-based automation, scaling and creative insights across Meta, Google, TikTok and Snapchat",
 "skip_if": "you run small, simple campaigns a native ads manager handles fine, or you're not comfortable defining automation rules (bad rules scale bad decisions)",
 "honest_knock": "The honest catch is that pricing tracks your ad spend, so a scaling advertiser's bill rises with their budget: Pro alone ladders from $99 to $1,799 a month between a $10,000 and a $500,000 ceiling, and past $500,000 only Enterprise is left. Check the annual arithmetic yourself: the toggle advertises ‘-20%’, but the page charges eleven months — $540 for Essential and $1,090 for Pro at the entry tier, about 8% off. It's also a power tool: rule-based automation across Meta, Google, TikTok and Snapchat rewards advertisers who know what to automate, and can amplify mistakes if your rules are wrong. For hands-on performance marketers, it's a serious time-saver.",
 "pricing": {
  "status": "public",
  "entry_price": "$49",
  "entry_price_terms": "a month, up to $10K monthly ad spend (price then scales with spend)",
  "from_price_usd_month": 49.0,
  "plans": null,
  "plans_source": null,
  "notes": "(price re-verified 2026-10-13 against the vendor's own pricing page) (2026, formerly Revealbot) Essential is $49/mo and Pro $99/mo up to $10K of monthly ad spend, and the price then tracks total spend across all connected accounts. Essential steps to $149 at $30K, $299 at $75K and $499 at $150K, where the tier stops; Pro steps to $249, $499, $799, $1,299 and $1,799 against $30K, $75K, $150K, $300K and $500K. Above $500K only Enterprise remains, priced on request with no spend limit. The tier cards read 'No overages apply', but Birch's current help article on additional charges (updated 13 October 2026, and the target of the cards' own 'Overages' link) says monthly Essential and Pro plans pay a percentage of any overspend on the next bill: 0.99% at the $99 Pro tier falling to 0.36% at $1,799, and 0.49% falling to 0.33% across Essential. Yearly plans pay no overage, but once spend passes the limit you cannot edit or create rules and reports until the next month starts. 14-day free trial, no card required. Annual billing is charged as eleven months ($540 Essential, $1,090 Pro at the $10K tier, read 13 October 2026), which the FAQ now states as '12 months for the price of 11'; the toggle's '-20%' label overstates that, since $540 against twelve months of $49 ($588) is about 8% off.",
  "verified_at": "2026-10-13",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": null,
  "recent_change": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "(price re-verified 2026-10-13 against the vendor's own pricing page) (2026, formerly Revealbot) Essential is $49/mo and Pro $99/mo up to $10K of monthly ad spend, and the price then tracks total spend across all connected accounts.",
   "verified_at": "2026-10-13",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "Annual billing is charged as eleven months ($540 Essential, $1,090 Pro at the $10K tier, read 13 October 2026), which the FAQ now states as '12 months for the price of 11'; the toggle's '-20%' label overstates that, since $540 against twelve months of $49 ($588) is about 8% off.",
   "verified_at": "2026-10-13",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Madgicx or the native ad managers",
  "why": "comparable ad-automation platforms — Birch's edge is granular rule automation; compare on spend-based pricing at your budget"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/birch.json",
  "review": "https://marketingandsalessoftware.com/birch-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/birch/",
  "vendor_site": "https://bir.ch"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://join.bir.ch/aje5arihw6cw",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "birch:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "birch:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "birch:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "birch:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}