{
 "schema_version": "1.0",
 "id": "bidx",
 "name": "BidX",
 "research_status": "researched",
 "vendor_domain": "bidx.io",
 "category": "E-commerce",
 "task": "E-commerce growth",
 "summary": "Amazon-advertising automation from German vendor BidX GmbH: bid and budget automation, campaign creation, dayparting and target-ACOS rules for Sponsored Products, Brands and Display, with Amazon DSP and Marketing Cloud reporting and organic-plus-paid share-of-voice tracking in the same dashboard.",
 "best_for": "brands and agencies already spending well past €10,000 a month on Amazon ads, who want bid, budget and campaign automation, Amazon DSP and AMC reporting in one platform with a named growth manager attached. It also suits teams who value a German vendor with EU invoicing, SEPA and direct debit, and support in English and German",
 "skip_if": "your ad spend is under roughly $10K a month, because BidX itself routes you to a different product at that size. Skip it too if you want to try before you commit: there is no free trial, the commitment is annual, and the only shorter path is a paid three-month proof of concept. And skip it if you need your total cost on paper before a sales call, because the percentage of ad spend is unpublished — or if you advertise mainly outside Amazon and Walmart",
 "honest_knock": "The number that decides your bill is the one number the page does not print. Every Amazon PPC and DSP tier ends with “+ % of connected ad spend per month”, and that percentage appears nowhere — not on the tier cards, not in the footnotes, not in the FAQ. So €495 is a floor, not a price, and nobody spending real money on Amazon ads can work out their monthly cost from this page. Ask for the percentage in writing, and ask whether it is charged on all connected spend or only on what BidX manages, before you get as far as a contract.\n\nThe second thing to price is the commitment. The page states plans run on an annual commitment paid monthly, and the FAQ confirms it: the commitment is annual, and the only shorter path on offer is a paid three-month proof of concept. There is no free trial. That makes the cheapest visible door €5,940 a year net of VAT before a cent of the percentage — a very different proposition from the €495 the eye lands on.\n\nTwo smaller inconsistencies worth noticing, because they tell you how carefully the price list is maintained. On a page priced in euros, the one add-on with a hard number is quoted in dollars ($250 per extra 500 keywords), so ask which currency you are actually billed in. And BidX Essential — the $195/month product they route smaller sellers to — lives on a completely separate landing page carrying a 2024 copyright line and a different phone number. It is not listed among the tiers on the pricing page itself, so confirm it still exists at that price before you plan around it.",
 "pricing": {
  "status": "public",
  "entry_price": "€495",
  "entry_price_terms": "Self Service Platform · per month PLUS an unpublished percentage of connected ad spend, net of VAT, on an annual commitment",
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-13 on their own pricing page, EUR view; every figure unchanged since 6 Aug 2026) Amazon PPC is sold in three tiers, and every one of them is a monthly fee plus an unspecified percentage of connected ad spend. They are Self Service Platform €495/month, Managed Platform €1,995/month and Managed Service €4,995/month. The tiers differ mainly in how much of a human you get. That is one monthly strategy call on Self Service, up to two calls and up to 10h of assistance a month on Managed Platform, and up to four calls and up to 32h on Managed Service. Amazon DSP is priced separately on the same page: Self Service €495/month and Managed Service €995/month, again plus a percentage of ad spend. Amazon Marketing Cloud is sold as reporting: €295 for the default report, custom reports quote-only. The Share of Voice add-on covers the first 100 keywords free and charges $250 a month per additional 500 keywords. All prices are net with VAT added on top, and the page states that plans are based on an annual commitment paid monthly; the FAQ adds that new customers can take a paid three-month proof-of-concept period first. Walmart Managed Service, high ad-spend volumes and large agencies are contact-sales. Sellers under €10,000 a month in ad spend are pointed to a separate product, BidX Essential, whose own landing page at get.bidx.io/essentials lists $195/month for up to $10K in monthly ad spend — a flat fee with no percentage attached.",
  "verified_at": "2026-10-13",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "(re-verified 2026-10-13 on their own pricing page, EUR view; every figure unchanged since 6 Aug 2026) Amazon PPC is sold in three tiers, and every one of them is a monthly fee plus an unspecified percentage of connected ad spend.",
   "verified_at": "2026-10-13",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Amazon DSP is priced separately on the same page: Self Service €495/month and Managed Service €995/month, again plus a percentage of ad spend.",
   "verified_at": "2026-10-13",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "All prices are net with VAT added on top, and the page states that plans are based on an annual commitment paid monthly; the FAQ adds that new customers can take a paid three-month proof-of-concept period first.",
   "verified_at": "2026-10-13",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Teikametrics",
  "why": "the closest peer we cover, and the comparison is unusually clean because both charge a fee plus a percentage of ad spend — the difference is how much of that they will tell you up front. Teikametrics publishes both halves: $149/month billed annually (or $179 monthly) under $10K of ad spend, and 3% of ad spend above $10K on the Advanced tier. BidX publishes the monthly fee and withholds the percentage on every tier. At the small end the gap is stark too: Teikametrics' entry plan is self-serve at $149, while BidX's answer under $10K is the separate Essential product at $195/month. Model both at your own real monthly spend rather than at the headline, and get the BidX percentage in writing before you compare — without it the two are not comparable at all. Verify both current price lists yourself; ours were read on 2026-08-06."
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/bidx.json",
  "review": "https://marketingandsalessoftware.com/bidx-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/bidx/",
  "vendor_site": "https://bidx.io"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.bidx.io/oriuqvyvedb2-ir6kze",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "bidx:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "bidx:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "bidx:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "bidx:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Server over Amazon advertising and marketplace data: per-ASIN snapshots of price, rating, review count and bestseller rank, historical BSR series, competitor sets built from Amazon's own category bestseller lists, and search-query-performance funnel data.",
   "plan": "Not stated. It is invite-only — their words: \"The BidX MCP is currently in beta (invite only)\", and you get in through your account manager.",
   "status": "Beta (invite only)",
   "source": "https://www.bidx.io/blog/intro-bidx-mcp",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}