{
 "schema_version": "1.0",
 "id": "beehiiv",
 "name": "Beehiiv",
 "research_status": "researched",
 "vendor_domain": "beehiiv.com",
 "category": "Growth & Revenue",
 "task": "Email marketing & newsletters",
 "summary": "Newsletter platform with growth, automation, SEO and monetisation tooling, priced by subscriber count. You keep 100% of paid subscriptions where Substack takes 10%; the trade is a steeper start than Substack's near-zero setup and built-in discovery.",
 "best_for": "newsletter operators who want growth tools, automation, SEO control and ad/referral monetisation — and to keep 100% of subscription revenue",
 "skip_if": "you're a beginner starting from zero who wants the simplest setup and Substack's built-in discovery, and don't need automation or SEO",
 "honest_knock": "Next to Substack it's more to learn. Substack's built-in discovery network and dead-simple setup are easier if you're starting from zero with no audience and don't care about automation or SEO. Beehiiv's depth is the point, but it's a steeper start.",
 "pricing": {
  "status": "public",
  "entry_price": "$59",
  "entry_price_terms": "Lite, up to 1,000 subscribers · billed monthly",
  "from_price_usd_month": 59.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-10-05 on beehiiv.com/pricing, prices in USD) Subscriber-based, and you keep 100% of paid subscriptions — beehiiv shows a 0% take rate, against Substack's 10%, leaving only Stripe's 2.9% + $0.30. Free is $0 up to 2,500 subscribers with unlimited sends. At up to 1,000 subscribers Lite is $59/mo billed monthly or $49/mo on yearly billing, Pro $109/mo or $95/mo yearly. At 10,000 subscribers Lite is $139/mo ($119 yearly) and Pro $239/mo ($199 yearly); at 50,000 Lite is $299/mo ($249) and Pro $469/mo ($399); at 100,000 Lite is $469/mo ($399) and Pro $699/mo ($599). Lite stops at 100,000 subscribers; Pro runs on to $999/mo billed monthly at 250,000+. Read again on 9 October 2026 with the slider, step by step (Free shows 'Unavailable' above 2,500 subscribers). Lite billed monthly: $59 at 1,000, $79 at 2,500, $109 at 5,000, $139 at 10,000, $199 at 25,000, $299 at 50,000, $389 at 75,000, $469 at 100,000; billed yearly, per month: $49, $69, $95, $119, $169, $249, $329, $399. Pro billed monthly: $109 at 1,000, $149 at 2,500, $199 at 5,000, $239 at 10,000, $349 at 25,000, $469 at 50,000, $589 at 75,000, $699 at 100,000, $799 at 150,000, $899 at 200,000, $999 at 250,000 (the last step reads '250,000+'); billed yearly, per month: $95, $129, $169, $199, $299, $399, $499, $599, $689, $779, $869.",
  "verified_at": "2026-10-09",
  "source_url": null
 },
 "free_plan": true,
 "free_plan_evidence": "Free is $0 up to 2,500 subscribers with unlimited sends.",
 "cost_traps": [],
 "compare_with": {
  "name": "Substack",
  "why": "the simpler, network-driven newsletter platform"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/beehiiv.json",
  "review": "https://marketingandsalessoftware.com/beehiiv-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/beehiiv/",
  "vendor_site": "https://beehiiv.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.beehiiv.com/?via=daan-haket",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "subscriber",
   "axis": "contacts",
   "plans": [
    {
     "id": "free",
     "name": "Free",
     "model": "free",
     "max_units": 2500,
     "evidence": "Free is $0 up to 2,500 subscribers with unlimited sends"
    },
    {
     "id": "lite",
     "name": "Lite",
     "model": "ladder",
     "rungs": [
      {
       "units": 1000,
       "monthly": 59,
       "annual_month": 49
      },
      {
       "units": 2500,
       "monthly": 79,
       "annual_month": 69
      },
      {
       "units": 5000,
       "monthly": 109,
       "annual_month": 95
      },
      {
       "units": 10000,
       "monthly": 139,
       "annual_month": 119
      },
      {
       "units": 25000,
       "monthly": 199,
       "annual_month": 169
      },
      {
       "units": 50000,
       "monthly": 299,
       "annual_month": 249
      },
      {
       "units": 75000,
       "monthly": 389,
       "annual_month": 329
      },
      {
       "units": 100000,
       "monthly": 469,
       "annual_month": 399
      }
     ],
     "evidence": "Read again on 9 October 2026 with the slider, step by step (Free shows 'Unavailable' above 2,500 subscribers). Lite billed monthly: $59 at 1,000, $79 at 2,500, $109 at 5,000, $139 at 10,000, $199 at 25,000, $299 at 50,000, $389 at 75,000, $469 at 100,000; billed yearly, per month: $49, $69, $95, $119, $169, $249, $329, $399. Pro billed monthly: $109 at 1,000, $149 at 2,500, $199 at 5,000, $239 at 10,000, $349 at 25,000, $469 at 50,000, $589 at 75,000, $699 at 100,000, $799 at 150,000, $899 at 200,000, $999 at 250,000 (the last step reads '250,000+'); billed yearly, per month: $95, $129, $169, $199, $299, $399, $499, $599, $689, $779, $869."
    },
    {
     "id": "pro",
     "name": "Pro",
     "model": "ladder",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 1000,
       "monthly": 109,
       "annual_month": 95
      },
      {
       "units": 2500,
       "monthly": 149,
       "annual_month": 129
      },
      {
       "units": 5000,
       "monthly": 199,
       "annual_month": 169
      },
      {
       "units": 10000,
       "monthly": 239,
       "annual_month": 199
      },
      {
       "units": 25000,
       "monthly": 349,
       "annual_month": 299
      },
      {
       "units": 50000,
       "monthly": 469,
       "annual_month": 399
      },
      {
       "units": 75000,
       "monthly": 589,
       "annual_month": 499
      },
      {
       "units": 100000,
       "monthly": 699,
       "annual_month": 599
      },
      {
       "units": 150000,
       "monthly": 799,
       "annual_month": 689
      },
      {
       "units": 200000,
       "monthly": 899,
       "annual_month": 779
      },
      {
       "units": 250000,
       "monthly": 999,
       "annual_month": 869
      }
     ],
     "evidence": "Read again on 9 October 2026 with the slider, step by step (Free shows 'Unavailable' above 2,500 subscribers). Lite billed monthly: $59 at 1,000, $79 at 2,500, $109 at 5,000, $139 at 10,000, $199 at 25,000, $299 at 50,000, $389 at 75,000, $469 at 100,000; billed yearly, per month: $49, $69, $95, $119, $169, $249, $329, $399. Pro billed monthly: $109 at 1,000, $149 at 2,500, $199 at 5,000, $239 at 10,000, $349 at 25,000, $469 at 50,000, $589 at 75,000, $699 at 100,000, $799 at 150,000, $899 at 200,000, $999 at 250,000 (the last step reads '250,000+'); billed yearly, per month: $95, $129, $169, $199, $299, $399, $499, $599, $689, $779, $869."
    }
   ],
   "notes": [
    "Lite stops at 100,000 subscribers. The last Pro step reads '250,000+'; we price it as up to 250,000."
   ],
   "rules_verified_at": "2026-10-09"
  },
  "growth": {
   "annual": {
    "product_id": "beehiiv",
    "currency": "USD",
    "axis": "contacts",
    "unit": "subscriber",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 49.0,
       "pro": 95.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   },
   "monthly": {
    "product_id": "beehiiv",
    "currency": "USD",
    "axis": "contacts",
    "unit": "subscriber",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "lite": 59.0,
       "pro": 109.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "beehiiv:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "beehiiv:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "beehiiv:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Your newsletter's content, subscribers, performance metrics, podcasts, automations, products, surveys, polls and referrals.",
   "plan": "All beehiiv users, no upgrade required — but on a free plan it is read-only. Write actions require a paid beehiiv plan.",
   "status": "Live",
   "source": "https://www.beehiiv.com/support/article/39255979546263-getting-started-with-the-beehiiv-mcp",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "email_marketing",
  "label": "Email marketing to your own subscribers",
  "why": "Newsletter platform with growth, automation, SEO and monetisation tooling, priced by subscriber count.",
  "source": "our dossier",
  "phrases": [
   "email marketing",
   "newsletter",
   "newsletters",
   "email newsletter",
   "email campaigns",
   "marketing emails",
   "mailing list",
   "email list",
   "autoresponder",
   "email marketing platform"
  ]
 },
 "feature_evidence": {
  "features": {
   "ab_testing": {
    "label": "A/B testing",
    "phrases": [
     "a/b testing",
     "ab testing",
     "a/b tests",
     "split testing",
     "a/b test subject lines"
    ]
   },
   "automation": {
    "label": "Automations (workflows)",
    "phrases": [
     "automation",
     "automations",
     "marketing automation",
     "email automation",
     "email automations",
     "workflow automation",
     "sales automation",
     "automated workflows",
     "visual automations"
    ]
   },
   "landing_pages": {
    "label": "Landing pages",
    "phrases": [
     "landing pages",
     "landing page",
     "landing page builder"
    ]
   }
  },
  "evidence": [
   {
    "feature": "landing_pages",
    "plans": [
     "Free",
     "Lite",
     "Pro"
    ],
    "quote": "Landing pages",
    "context": "On the Free card; Lite is 'Everything in Free plan, plus' and Pro 'Everything in Lite plan, plus'.",
    "source": "https://www.beehiiv.com/pricing",
    "read_on": "2026-10-09"
   },
   {
    "feature": "automation",
    "plans": [
     "Lite",
     "Pro"
    ],
    "quote": "Automations",
    "context": "On the Lite card; Pro includes everything in Lite.",
    "source": "https://www.beehiiv.com/pricing",
    "read_on": "2026-10-09"
   },
   {
    "feature": "ab_testing",
    "plans": [
     "Lite",
     "Pro"
    ],
    "quote": "A/B Testing",
    "context": "On the Lite card; Pro includes everything in Lite.",
    "source": "https://www.beehiiv.com/pricing",
    "read_on": "2026-10-09"
   }
  ],
  "note": "From the vendor's own pages, with plan, source and reading date. Documented by the vendor, not tested by us; our own tests are in task_evidence."
 }
}