{
 "schema_version": "1.0",
 "id": "aura",
 "name": "Aura",
 "research_status": "researched",
 "vendor_domain": "goaura.com",
 "category": "E-commerce",
 "task": "E-commerce growth",
 "summary": "Dynamic repricing for Amazon and Walmart sellers — automated price strategy across marketplaces.",
 "best_for": "Amazon and Walmart sellers past the point where manual repricing costs more attention than it is worth, and whose monthly volume sits comfortably inside one band",
 "skip_if": "your catalogue is small or your prices rarely need to move — repricing pays back on competition and volume, and at low volume the $37 is buying automation you could do by hand",
 "honest_knock": "The tier is decided by how much you sell, not by what you need. That is unusually honest as a model — a seller doing $10K a month is not subsidising one doing $900K — but it means your bill moves when your business does, in the same month, without you choosing to upgrade. Pass $15K and Starter stops being the plan you are on. Work out which band you land in the way the page measures it: their table says monthly sales are calculated on a trailing two months, so it is a sustained climb rather than a single spike that moves you up. Two smaller things: the marketplace count is a real cap (two on Starter, so Amazon plus one), and the AI listing allowance is per listing rather than per repricing action, so a large catalogue eats it faster than a busy one.",
 "pricing": {
  "status": "public",
  "entry_price": "$37",
  "entry_price_terms": "Starter · per month flat per account, but the tier is set by your monthly sales volume rather than by features",
  "from_price_usd_month": 37.0,
  "plans": null,
  "plans_source": null,
  "notes": "(2026-08-28, checked line by line against their own pricing page; every figure below is the same as on 1 Aug 2026) Flat per account, not per seat, with unlimited listings on every tier. Starter $37/month ($451 a year), Essential $77 ($931), Plus $157 ($1,891), Pro $237 ($2,851) — annual saves 20%. The ladder is set by monthly sales volume, not by features: Starter up to $15K, Essential up to $50K, Plus up to $250K, Pro up to $1M. Marketplaces included: 2, 3, 4 and 6. Aura AI covers 250, 500, 1,000 and unlimited listings; Hyperdrive 10, 25, 50 and 100 allocations; user seats 1, 2, 5 and unlimited. Their table adds three things the earlier reading did not record: monthly sales are calculated on a trailing two months, workflows run 5, 10, unlimited and unlimited, and there is a 14-day free trial. Re-verified 11 October 2026 on goaura.com/pricing: all four prices, annual totals, sales bands, marketplace counts, allowances and the 14-day trial unchanged. The billing toggle still reads 'Annually (save 20%)', while the FAQ on the same page says annual gives 'two months free on every tier' and 'up to 17% off compared to monthly'; the monthly rates are not printed in the page source we read, so we cannot recompute which figure is right.",
  "verified_at": "2026-10-11",
  "source_url": null,
  "schema_offer": {
   "price": 37.0,
   "currency": "USD",
   "description": "Starter, per month flat per account, but the tier is set by your monthly sales volume rather than by features. Read on the vendor's own pricing page on 2026-08-28.",
   "page": "https://marketingandsalessoftware.com/aura-review.html"
  },
  "source_quotes": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [],
 "compare_with": {
  "name": "Seller Snap or RepricerExpress",
  "why": "the direct repricing peers — compare on which marketplaces are included and where the volume band ends, not on the monthly sticker"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/aura.json",
  "review": "https://marketingandsalessoftware.com/aura-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/aura/",
  "vendor_site": "https://goaura.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://goaura.com",
  "affiliate": false,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "aura:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "aura:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "aura:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "aura:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}