{
 "schema_version": "1.0",
 "id": "atria",
 "name": "Atria",
 "research_status": "researched",
 "vendor_domain": "tryatria.com",
 "category": "Growth & Revenue",
 "task": "Ads, creative & branding",
 "summary": "Competitor ad research and AI creative generation for Meta and TikTok in one platform.",
 "best_for": "performance marketers and creative teams that want competitor ad research and AI ad-creative generation for Meta and TikTok in one platform",
 "skip_if": "you don't run paid social at volume, or you only need ad inspiration (a cheaper ad-library tool) or only design (a general creative tool)",
 "honest_knock": "Two honest notes. It's credit-metered — AI credits and brand-tracking slots cap what you can generate and monitor, so a heavy user burns through Core's allowance and steps up to Plus. And it's specialized for Meta/TikTok ad creative research and generation, so it's a performance-marketing tool, not a general design suite. Its edge is competitor ad intelligence plus creative generation in one place; if you only need one of those, a cheaper single-purpose tool may fit.",
 "pricing": {
  "status": "public",
  "entry_price": "$129",
  "entry_price_terms": "a month, billed annually (a stated $360/yr saving), 5 seats",
  "from_price_usd_month": 129.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-08-17 and 2026-10-07 on their own pricing page, annual billing, which Atria advertises as 20% off) Core is $129/mo, a stated $360 saving a year. That covers 5 seats, 4,000 AI credits a month, 50 brands followed without AI insights, 5 connected ad accounts, $500K of ad spend analysed a month, 5GB of asset storage and 3 brand profiles. Plus $479/mo (a stated $1,440 saving): 8 seats, 10,000 credits, 100 brands with AI insights, 10 ad accounts, $1M of ad spend, 1TB storage, 8 brand profiles. Business $959/mo (a stated $2,880 saving): 15 seats, 25,000 credits, 200 brands with AI insights, unlimited ad accounts and ad spend. Enterprise is custom. Extra seats are $20 each a month on every tier. Note the step from Core to Plus is far steeper than the tier names suggest — it is roughly 3.7x the price for 2.5x the credits. Billed monthly, read 7 October 2026: Core $159, Plus $599, Business $1,199. Against those monthly rates annual billing saves 18.9% on Core ($360 a year) and 20.0% on Plus and Business, so the 'Save 20%' label is slightly generous on Core. Core also includes 600 MCP calls and 1,200 REST API calls a month, and each call over the cap costs 1 AI credit; on Plus and above both are unlimited.",
  "verified_at": "2026-10-07",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "That covers 5 seats, 4,000 AI credits a month, 50 brands followed without AI insights, 5 connected ad accounts, $500K of ad spend analysed a month, 5GB of asset storage and 3 brand profiles.",
   "verified_at": "2026-10-07",
   "source_url": null
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "(re-verified 2026-08-17 and 2026-10-07 on their own pricing page, annual billing, which Atria advertises as 20% off) Core is $129/mo, a stated $360 saving a year.",
   "verified_at": "2026-10-07",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "AdCreative.ai or Foreplay",
  "why": "close ad-creative/research tools — Atria combines research and generation; compare credit limits and brand-tracking at your workload"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/atria.json",
  "review": "https://marketingandsalessoftware.com/atria-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/atria/",
  "vendor_site": "https://tryatria.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://affiliates.tryatria.com/i0fy7orc6mte",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "atria:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "atria:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "atria:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "atria:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}