{
 "schema_version": "1.0",
 "id": "apollo",
 "name": "Apollo",
 "research_status": "researched",
 "vendor_domain": "apollo.io",
 "category": "Growth & Revenue",
 "task": "Sales outreach, leads & CRM",
 "summary": "Sales intelligence and engagement platform with a large B2B contact database. Find ideal-fit leads, enrich them and run multichannel outreach from one place.",
 "best_for": "sales teams that want prospecting data, enrichment and sequencing in one affordable all-in-one platform",
 "skip_if": "you need guaranteed-accurate data at volume — budget for credit overages, or pair it with a verification step",
 "honest_knock": "The credit and export caps are the catch — real usage on enrichment and dialing often runs well above the sticker, and data accuracy is hit-or-miss, so verify before you outreach at scale.",
 "pricing": {
  "status": "public",
  "entry_price": "$49",
  "entry_price_terms": "per seat/mo billed annually ($65 monthly)",
  "from_price_usd_month": 49.0,
  "plans": [
   {
    "name": "Free",
    "price": "$0",
    "includes": "900 credits per seat per year, granted monthly; 2 sequences"
   },
   {
    "name": "Basic",
    "price": "$49 per user/mo billed annually",
    "includes": "$65 month to month; 30,000 credits per seat per year, granted upfront"
   },
   {
    "name": "Professional",
    "price": "$79 per user/mo billed annually",
    "includes": "$99 month to month; 48,000 credits; the tier most teams land on"
   },
   {
    "name": "Organization",
    "price": "$119 per user/mo billed annually",
    "includes": "$149 month to month, three-seat minimum; 72,000 credits. Credit limits mean the effective cost often runs higher than the seat price"
   }
  ],
  "plans_source": "hand-curated from the vendor's pricing page",
  "notes": "A free plan (900 credits per seat per year, 2 sequences); paid Basic $49, Professional $79 and Organization $119 per seat/mo billed annually, or $65, $99 and $149 month to month - the annual saving the page advertises is 24%. Organization carries a three-seat minimum, so it starts at $357/mo. Credit-based limits mean the effective cost often runs higher (re-verified 2026-10-01).",
  "verified_at": "2026-10-01",
  "source_url": null,
  "schema_offer": {
   "price": 65.0,
   "currency": "USD",
   "description": "Basic per user, per month, billed month-to-month. From our pricing notes: “paid Basic $49, Professional $79 and Organization $119 per seat/mo billed annually, or $65, $99 and $149 month to month” Read on the vendor's own pricing page on 2026-10-23.",
   "page": "https://aibuildermarketplace.com/b2b/apollo-review/"
  },
  "source_quotes": null,
  "recent_change": null,
  "price_history": null
 },
 "free_plan": true,
 "free_plan_evidence": "A free plan (900 credits per seat per year, 2 sequences); paid Basic $49, Professional $79 and Organization $119 per seat/mo billed annually, or $65, $99 and $149 month to month - the annual saving the page advertises is 24%.",
 "cost_traps": [
  {
   "id": "per_seat",
   "label": "Per-seat pricing",
   "evidence": "A free plan (900 credits per seat per year, 2 sequences); paid Basic $49, Professional $79 and Organization $119 per seat/mo billed annually, or $65, $99 and $149 month to month - the annual saving the page advertises is 24%.",
   "verified_at": "2026-10-01",
   "source_url": null
  },
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "A free plan (900 credits per seat per year, 2 sequences); paid Basic $49, Professional $79 and Organization $119 per seat/mo billed annually, or $65, $99 and $149 month to month - the annual saving the page advertises is 24%.",
   "verified_at": "2026-10-01",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "ZoomInfo or Lusha",
  "why": "pricier or narrower sales-data tools"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/apollo.json",
  "review": "https://aibuildermarketplace.com/b2b/apollo-review/",
  "marketplace": "https://aibuildermarketplace.com/marketplace/apollo/",
  "vendor_site": "https://apollo.io"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://get.apollo.io/ak6o5ffgks79",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "user",
   "axis": "users",
   "plans": [
    {
     "id": "free",
     "name": "Free",
     "model": "free",
     "evidence": "A free plan (900 credits per seat per year, 2 sequences)"
    },
    {
     "id": "basic",
     "name": "Basic",
     "model": "per_unit",
     "annual_month": 49,
     "monthly": 65,
     "evidence": "paid Basic $49, Professional $79 and Organization $119 per seat/mo billed annually, or $65, $99 and $149 month to month"
    },
    {
     "id": "professional",
     "name": "Professional",
     "model": "per_unit",
     "annual_month": 79,
     "monthly": 99,
     "evidence": "paid Basic $49, Professional $79 and Organization $119 per seat/mo billed annually, or $65, $99 and $149 month to month"
    },
    {
     "id": "organization",
     "name": "Organization",
     "model": "per_unit",
     "annual_month": 119,
     "monthly": 149,
     "min_units": 3,
     "evidence": "paid Basic $49, Professional $79 and Organization $119 per seat/mo billed annually, or $65, $99 and $149 month to month",
     "min_evidence": "Organization carries a three-seat minimum, so it starts at $357/mo"
    }
   ],
   "notes": "Per-seat pricing; Organization bills at least three seats. The annual saving the page advertises is 24%.",
   "not_computable": [
    "Credit-based limits mean the effective cost often runs higher; extra credits are not priced in our notes."
   ],
   "rules_verified_at": "2026-10-23"
  },
  "growth": {
   "annual": {
    "product_id": "apollo",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "annual",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 49.0,
       "professional": 79.0,
       "organization": 357.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 98.0,
       "professional": 158.0,
       "organization": 357.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 147.0,
       "professional": 237.0,
       "organization": 357.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 245.0,
       "professional": 395.0,
       "organization": 595.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 490.0,
       "professional": 790.0,
       "organization": 1190.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 735.0,
       "professional": 1185.0,
       "organization": 1785.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 980.0,
       "professional": 1580.0,
       "organization": 2380.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 1225.0,
       "professional": 1975.0,
       "organization": 2975.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 2450.0,
       "professional": 3950.0,
       "organization": 5950.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 4900.0,
       "professional": 7900.0,
       "organization": 11900.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": [
     "Credit-based limits mean the effective cost often runs higher; extra credits are not priced in our notes."
    ],
    "measured": [
     {
      "claim": "free forever",
      "claim_source": "https://www.apollo.io/sign-up",
      "claim_read_on": "2026-10-31",
      "observed": "Professional is marked Current plan and an Inbound add-on shows fourteen trial days; Free is available in the plan table but was not the current plan.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
      },
      "plan": "Professional current plan (trial context)",
      "comparability": "Apollo free-forever signup wording describes a different plan from the current Professional trial context.",
      "status": "not_comparable",
      "buying_consequence": "The observed Professional access does not establish the lasting Free entitlement.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Not comparable",
      "review_url": "https://aibuildermarketplace.com/b2b/apollo-review/"
     },
     {
      "claim": "No credit card required",
      "claim_source": "https://www.apollo.io/",
      "claim_read_on": "2026-10-31",
      "observed": "The recorded session proceeded without payment details; complete registration screens were not counted.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
      },
      "plan": "Professional current plan (trial context)",
      "comparability": "Apollo card-free wording is checked against its recorded post-registration session without payment entry, while full signup screen counting remains unknown.",
      "status": "confirmed",
      "buying_consequence": "The observed work required no card; paid features may have separate requirements.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://aibuildermarketplace.com/b2b/apollo-review/"
     },
     {
      "claim": "$65.00/month",
      "claim_source": "https://www.apollo.io/",
      "claim_read_on": "2026-10-31",
      "observed": "Basic monthly for one seat shows $65.00; Sales tax calculated at checkout remains unresolved before card entry and final review.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
      },
      "plan": "Professional current plan (trial context)",
      "comparability": "Apollo price comparison uses Basic, one seat in USD with month pricing; missing final tax or an unopened checkout and an unverified matching cost rule prevent an all-in comparison.",
      "status": "not_testable",
      "buying_consequence": "Use the displayed amount only within the observed selection; a matching cost-rule total has not been verified.",
      "buyer_direction": null,
      "claim_changed_on": "2026-10-31",
      "status_label": "Not testable",
      "review_url": "https://aibuildermarketplace.com/b2b/apollo-review/"
     }
    ]
   },
   "monthly": {
    "product_id": "apollo",
    "currency": "USD",
    "axis": "users",
    "unit": "user",
    "billing": "monthly",
    "rows": [
     {
      "units": 1,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 65.0,
       "professional": 99.0,
       "organization": 447.0
      }
     },
     {
      "units": 2,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 130.0,
       "professional": 198.0,
       "organization": 447.0
      }
     },
     {
      "units": 3,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 195.0,
       "professional": 297.0,
       "organization": 447.0
      }
     },
     {
      "units": 5,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 325.0,
       "professional": 495.0,
       "organization": 745.0
      }
     },
     {
      "units": 10,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 650.0,
       "professional": 990.0,
       "organization": 1490.0
      }
     },
     {
      "units": 15,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 975.0,
       "professional": 1485.0,
       "organization": 2235.0
      }
     },
     {
      "units": 20,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 1300.0,
       "professional": 1980.0,
       "organization": 2980.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 1625.0,
       "professional": 2475.0,
       "organization": 3725.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 3250.0,
       "professional": 4950.0,
       "organization": 7450.0
      }
     },
     {
      "units": 100,
      "cheapest_plan": "free",
      "cheapest_plan_name": "Free",
      "total_month": 0.0,
      "billed": {
       "amount": 0.0,
       "every": "month"
      },
      "ranges": [],
      "per_plan": {
       "free": 0.0,
       "basic": 6500.0,
       "professional": 9900.0,
       "organization": 14900.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": [
     "Credit-based limits mean the effective cost often runs higher; extra credits are not priced in our notes."
    ],
    "measured": [
     {
      "claim": "free forever",
      "claim_source": "https://www.apollo.io/sign-up",
      "claim_read_on": "2026-10-31",
      "observed": "Professional is marked Current plan and an Inbound add-on shows fourteen trial days; Free is available in the plan table but was not the current plan.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
      },
      "plan": "Professional current plan (trial context)",
      "comparability": "Apollo free-forever signup wording describes a different plan from the current Professional trial context.",
      "status": "not_comparable",
      "buying_consequence": "The observed Professional access does not establish the lasting Free entitlement.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Not comparable",
      "review_url": "https://aibuildermarketplace.com/b2b/apollo-review/"
     },
     {
      "claim": "No credit card required",
      "claim_source": "https://www.apollo.io/",
      "claim_read_on": "2026-10-31",
      "observed": "The recorded session proceeded without payment details; complete registration screens were not counted.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
      },
      "plan": "Professional current plan (trial context)",
      "comparability": "Apollo card-free wording is checked against its recorded post-registration session without payment entry, while full signup screen counting remains unknown.",
      "status": "confirmed",
      "buying_consequence": "The observed work required no card; paid features may have separate requirements.",
      "buyer_direction": null,
      "claim_changed_on": null,
      "status_label": "Confirmed",
      "review_url": "https://aibuildermarketplace.com/b2b/apollo-review/"
     },
     {
      "claim": "$65.00/month",
      "claim_source": "https://www.apollo.io/",
      "claim_read_on": "2026-10-31",
      "observed": "Basic monthly for one seat shows $65.00; Sales tax calculated at checkout remains unresolved before card entry and final review.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
      },
      "plan": "Professional current plan (trial context)",
      "comparability": "Apollo price comparison uses Basic, one seat in USD with month pricing; missing final tax or an unopened checkout and an unverified matching cost rule prevent an all-in comparison.",
      "status": "not_testable",
      "buying_consequence": "Use the displayed amount only within the observed selection; a matching cost-rule total has not been verified.",
      "buyer_direction": null,
      "claim_changed_on": "2026-10-31",
      "status_label": "Not testable",
      "review_url": "https://aibuildermarketplace.com/b2b/apollo-review/"
     }
    ]
   }
  }
 },
 "unknowns": [
  "Data export tested on 2026-10-31; contract terms not researched. Scope and untested export routes are listed in measured.exit_test.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "measured": {
  "support": null,
  "onboarding": null,
  "inbox": {
   "timeline": {
    "signup_at": null,
    "messages": [
     {
      "received_at": "2026-10-31T11:42:49Z",
      "sender_name": "Apollo team",
      "sender_domain": "apollo.io",
      "subject": "Activate Your Apollo Account",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-31T12:02:31Z",
      "sender_name": "Apollo team",
      "sender_domain": "mail.apollo.io",
      "subject": "Free is good. Pro is better.",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-31T12:52:56Z",
      "sender_name": "Apollo team",
      "sender_domain": "mail.apollo.io",
      "subject": "Your 14-day Apollo trial is now active",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-10-31T13:21:18Z",
      "sender_name": "Apollo team",
      "sender_domain": "apollo.io",
      "subject": "Welcome to Apollo. Your trial is live.",
      "folder": "inbox",
      "offer": null
     },
     {
      "received_at": "2026-11-01T12:02:24Z",
      "sender_name": "Apollo team",
      "sender_domain": "mail.apollo.io",
      "subject": "Save $120+ when you upgrade to annual",
      "folder": "inbox",
      "offer": {
       "source": "subject",
       "text": "Save $120"
      }
     }
    ]
   },
   "window_start": "2026-10-30T23:00:00Z",
   "window_end": "2026-11-13T23:00:00Z",
   "window_days": 14,
   "time_basis": "signup_date_midnight_Europe_Amsterdam",
   "status": "partial",
   "observed_at": "2026-11-02T02:18:01.612935Z",
   "counts": {
    "transactional": 0,
    "onboarding_tips": 1,
    "sales_upsell": 1,
    "personal_looking_sales": 0
   },
   "first_sales_email_hours": 37.04,
   "has_list_unsubscribe": true,
   "uncertain": 3,
   "after_cancel": {
    "status": "not_tested"
   },
   "after_deletion": {
    "status": "not_tested"
   },
   "after_unsubscribe": {
    "status": "not_tested"
   }
  },
  "invites": {
   "status": "not_tested",
   "default_on": "not_tested",
   "plus_accepted": "not_tested",
   "invitee_can_unsubscribe": "not_tested",
   "address_book_requested": "not_tested",
   "workspace_requested": "not_tested"
  },
  "entry_exit": {
   "signup": {
    "screens": "not_tested",
    "card_required": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   },
   "cancel": {
    "screens": "not_tested",
    "call_required": "not_tested",
    "observed_on": null,
    "evidence_url": null
   }
  },
  "tested_on": "2026-10-31",
  "tested_by": "Our team; actor, account and scope are documented in the review.",
  "review_url": "https://aibuildermarketplace.com/b2b/apollo-review/",
  "method": [
   "Searched the company database for two of our own domains",
   "Saved the company that was found",
   "Opened the export and the Basic checkout"
  ],
  "claims": [
   {
    "claim": "free forever",
    "claim_source": "https://www.apollo.io/sign-up",
    "claim_read_on": "2026-10-31",
    "observed": "Professional is marked Current plan and an Inbound add-on shows fourteen trial days; Free is available in the plan table but was not the current plan.",
    "observed_on": "2026-10-31",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
    },
    "plan": "Professional current plan (trial context)",
    "comparability": "Apollo free-forever signup wording describes a different plan from the current Professional trial context.",
    "status": "not_comparable",
    "buying_consequence": "The observed Professional access does not establish the lasting Free entitlement.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "No credit card required",
    "claim_source": "https://www.apollo.io/",
    "claim_read_on": "2026-10-31",
    "observed": "The recorded session proceeded without payment details; complete registration screens were not counted.",
    "observed_on": "2026-10-31",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
    },
    "plan": "Professional current plan (trial context)",
    "comparability": "Apollo card-free wording is checked against its recorded post-registration session without payment entry, while full signup screen counting remains unknown.",
    "status": "confirmed",
    "buying_consequence": "The observed work required no card; paid features may have separate requirements.",
    "buyer_direction": null,
    "claim_changed_on": null
   },
   {
    "claim": "$65.00/month",
    "claim_source": "https://www.apollo.io/",
    "claim_read_on": "2026-10-31",
    "observed": "Basic monthly for one seat shows $65.00; Sales tax calculated at checkout remains unresolved before card entry and final review.",
    "observed_on": "2026-10-31",
    "evidence": {
     "label": "Our test observations",
     "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
    },
    "plan": "Professional current plan (trial context)",
    "comparability": "Apollo price comparison uses Basic, one seat in USD with month pricing; missing final tax or an unopened checkout and an unverified matching cost rule prevent an all-in comparison.",
    "status": "not_testable",
    "buying_consequence": "Use the displayed amount only within the observed selection; a matching cost-rule total has not been verified.",
    "buyer_direction": null,
    "claim_changed_on": "2026-10-31"
   }
  ],
  "exit_test": {
   "run_date": "2026-10-31",
   "what": "Company search using our own domains; the CRM contact kit was not seeded.",
   "first_import": null,
   "file_inspected": false,
   "reimport_tested": false,
   "awkward": "Our first domain returned one company and the second returned none; one company was saved and earned fifty credits. Professional showed Current plan, while an Inbound add-on showed fourteen trial days. The assistant warned that chats may be shared with third parties. No mailbox, CRM, extension, contact reveal or outreach was used.",
   "friction": {
    "export_route": "Saved company > Export to CSV; email delivery was cancelled under the test plan.",
    "format": "No file requested or downloaded.",
    "reimport": "No export or reimport performed.",
    "cancellation": "No cancellation, expiry or deletion action tested."
   },
   "not_tested": [
    "Complete signup screen count and human first-result setup speed.",
    "Actual cancellation, expiry, deletion and follow-up mail.",
    "Kit fields not entered and application record reimport."
   ],
   "available_fields": [],
   "not_offered": [],
   "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
   "evidence_url": "https://aibuildermarketplace.com/b2b/apollo-review/#exit-test"
  },
  "facts": {
   "trial_requires_card": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/apollo-review/#hands-on"
   },
   "trial_duration_confirmed": {
    "value": "not_tested",
    "basis": "No explicit observation in the public evidence.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/apollo-review/#hands-on"
   },
   "export_file_inspected": {
    "value": false,
    "basis": "Company search using our own domains; the CRM contact kit was not seeded. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/apollo-review/#exit-test"
   },
   "export_reimport_tested": {
    "value": false,
    "basis": "Company search using our own domains; the CRM contact kit was not seeded. A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/apollo-review/#exit-test"
   },
   "export_direct_download": {
    "value": false,
    "basis": "Saved company > Export to CSV; email delivery was cancelled under the test plan.",
    "observed_on": "2026-10-31",
    "evidence_url": "https://aibuildermarketplace.com/b2b/apollo-review/#exit-test"
   },
   "marketing_emails_14d": {
    "value": "not_tested",
    "basis": "No complete unambiguous 14-day inbox observation available.",
    "observed_on": "2026-11-02",
    "evidence_url": null
   }
  }
 },
 "third_party_video": {
  "url": "https://www.youtube.com/watch?v=9ZgJyU9OCx0",
  "channel": "Tim Yakubson",
  "published": "2026-02-09",
  "shows": "A full walkthrough of Apollo: deliverability setup, building company and people lists with database filters, AI enrichment and email sequences",
  "independent": true,
  "checked_at": "2026-10-26"
 },
 "task_evidence": {
  "structured_checks": [],
  "sessions": [
   {
    "source": "session",
    "product_name": "Apollo",
    "product_id": "apollo",
    "run_date": "2026-10-31",
    "session_type": "hands_on",
    "what": "Tested by our team on 31 October 2026: Daan created the account and our AI assistant ran the test in Daan's browser. We searched the company database for our own sites, saved one company and looked at export and the paid plans, without revealing any contact details.",
    "findings": [
     "A new account starts on a Professional trial; the add-on page showed '14 days left'. No card was needed.",
     "From the sign-up email alone, Apollo's assistant wrote an accurate description of our site. It notes that chats may be shared with third parties.",
     "The company search showed 27.2 million companies. It found AI Builder Marketplace, but not our sister site Marketing and Sales Software.",
     "Saving the first company earned 50 bonus credits.",
     "Export to CSV is emailed when ready rather than downloaded; we did not start it.",
     "Basic is $65 per seat a month ($49 billed yearly). The checkout says the subscription starts today and adds sales tax only at the end."
    ],
    "not_tested": [
     "Revealing emails or phone numbers",
     "Sequences and the email connection",
     "The CSV export (sent by email)",
     "Contacting support"
    ],
    "report": null,
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "claim_checks": [
     {
      "claim": "free forever",
      "claim_source": "https://www.apollo.io/sign-up",
      "claim_read_on": "2026-10-31",
      "observed": "Professional is marked Current plan and an Inbound add-on shows fourteen trial days; Free is available in the plan table but was not the current plan.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
      },
      "plan": "Professional current plan (trial context)",
      "comparability": "Apollo free-forever signup wording describes a different plan from the current Professional trial context.",
      "status": "not_comparable",
      "buying_consequence": "The observed Professional access does not establish the lasting Free entitlement.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "No credit card required",
      "claim_source": "https://www.apollo.io/",
      "claim_read_on": "2026-10-31",
      "observed": "The recorded session proceeded without payment details; complete registration screens were not counted.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
      },
      "plan": "Professional current plan (trial context)",
      "comparability": "Apollo card-free wording is checked against its recorded post-registration session without payment entry, while full signup screen counting remains unknown.",
      "status": "confirmed",
      "buying_consequence": "The observed work required no card; paid features may have separate requirements.",
      "buyer_direction": null,
      "claim_changed_on": null
     },
     {
      "claim": "$65.00/month",
      "claim_source": "https://www.apollo.io/",
      "claim_read_on": "2026-10-31",
      "observed": "Basic monthly for one seat shows $65.00; Sales tax calculated at checkout remains unresolved before card entry and final review.",
      "observed_on": "2026-10-31",
      "evidence": {
       "label": "Our test observations",
       "url": "https://aibuildermarketplace.com/b2b/apollo-review/#claim-vs-measured"
      },
      "plan": "Professional current plan (trial context)",
      "comparability": "Apollo price comparison uses Basic, one seat in USD with month pricing; missing final tax or an unopened checkout and an unverified matching cost rule prevent an all-in comparison.",
      "status": "not_testable",
      "buying_consequence": "Use the displayed amount only within the observed selection; a matching cost-rule total has not been verified.",
      "buyer_direction": null,
      "claim_changed_on": "2026-10-31"
     }
    ],
    "claim_checks_note": "A vendor claim (quoted, with source and read date) set against what we observed in this session on the plan stated. status is confirmed, contradicted, not_comparable, not_testable or out_of_date; it is not a score of the product.",
    "exit_test": {
     "run_date": "2026-10-31",
     "what": "Company search using our own domains; the CRM contact kit was not seeded.",
     "first_import": null,
     "file_inspected": false,
     "reimport_tested": false,
     "awkward": "Our first domain returned one company and the second returned none; one company was saved and earned fifty credits. Professional showed Current plan, while an Inbound add-on showed fourteen trial days. The assistant warned that chats may be shared with third parties. No mailbox, CRM, extension, contact reveal or outreach was used.",
     "friction": {
      "export_route": "Saved company > Export to CSV; email delivery was cancelled under the test plan.",
      "format": "No file requested or downloaded.",
      "reimport": "No export or reimport performed.",
      "cancellation": "No cancellation, expiry or deletion action tested."
     },
     "not_tested": [
      "Complete signup screen count and human first-result setup speed.",
      "Actual cancellation, expiry, deletion and follow-up mail.",
      "Kit fields not entered and application record reimport."
     ],
     "available_fields": [],
     "not_offered": [],
     "note": "A check of this export route with synthetic records, on the account and date stated. Re-importing the export was not tested. The exported file was not opened, so what it contains is unverified. Friction is described, not scored; this is not a verdict on the product."
    },
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "apollo:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "apollo:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "apollo:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "apollo:pricing_gap_1",
   "key": "pricing_gap_1",
   "question": "Our price check could not put a number on this part of the cost: Credit-based limits mean the effective cost often runs higher; extra credits are not priced in our notes. Can you publish the price or the rule?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Server at mcp.apollo.io/mcp: search and enrich prospects, manage records, run sequences and read analytics.",
   "plan": "Their docs: there is no additional cost to connect — your existing Apollo plan, permissions and credits still apply. Enrichment therefore still burns credits.",
   "status": "Live",
   "source": "https://docs.apollo.io/docs/apollo-mcp",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "b2b_contact_data",
  "label": "B2B contact data and enrichment",
  "why": "Sales intelligence and engagement platform with a large B2B contact database.",
  "source": "our dossier",
  "phrases": [
   "contact data",
   "b2b data",
   "b2b contact data",
   "lead database",
   "contact database",
   "email finder",
   "find emails",
   "prospect list",
   "prospect lists",
   "lead lists",
   "data enrichment",
   "contact enrichment",
   "sales intelligence",
   "cold email",
   "cold emails",
   "cold outreach",
   "sales outreach",
   "outbound sales",
   "outbound",
   "email sequences",
   "sales sequences",
   "linkedin outreach",
   "linkedin automation",
   "sales engagement",
   "ai sdr"
  ],
  "also": [
   {
    "scope": "sales_outreach",
    "label": "Outbound sales outreach (cold email and LinkedIn sequences)"
   }
  ]
 }
}