{
 "schema_version": "1.0",
 "id": "amplemarket",
 "name": "Amplemarket",
 "research_status": "researched",
 "vendor_domain": "amplemarket.com",
 "category": "Growth & Revenue",
 "task": "Sales outreach, leads & CRM",
 "summary": "An all-in-one AI sales platform: an AI 'Searcher' that turns a plain-English ICP into verified contacts, 100+ contact-level buying-intent signals, and social prospecting from LinkedIn, plus multichannel outreach and deliverability tooling — drawing on a large multi-source contact database it refreshes continuously. Its Duo copilot proactively surfaces prioritized leads from 20+ real-time signal types, and an MCP server puts the platform inside ChatGPT or Claude — where it can triage the Unibox, update or remove leads, and since July run a whole account-based play end to end: research the account, pull enriched profiles, and enrol every contact into one sequence with copy written per person and per step, without leaving the chat, and a GTM Skills Library opens the rest of the platform along the same route. Duo Voice is the audio arm of the same copilot: you read one short sample aloud, it clones your voice, and a voice-message step can then be dropped into any sequence, with the message written per prospect from their data and adapted to their language — LinkedIn voice notes rather than another block of text. Since June you can also describe a workflow in plain English and have it built for you in the normal editor, and meeting notes from Fathom and Attention flow into the activity feed. Deliverability is a named toolkit rather than a footnote: a Domain Health Center for SPF/DKIM/DMARC, inbox-to-outbox ratio, spam-list and mailbox-age monitoring; automated warm-up and recovery for flagged Gmail or Outlook mailboxes; weekly spam-placement tests before a campaign goes out; and Duo rotating the sending mailbox per email against that same health data. Workflows, the automation layer, is included for every customer rather than sold as a premium add-on: triggers (a sequence finishing with no reply, a bounce, a meeting booked, a call logged, a CRM field changing), filters for who qualifies, branching paths and actions (enrol in another sequence, update CRM fields, create tasks, manage lists, enrich, add to exclusion lists), assembled on a visual canvas so the whole logic is readable at a glance. Twenty ready-made Recipes cover lead routing, keeping non-responders warm, account plays, CRM hygiene and do-not-contact enforcement. It runs against Salesforce and HubSpot out of the box, and without a CRM connected the triggers and actions that don't depend on one still work. The browser extension carries the same work into whatever page you are on: adding and editing notes, creating and running tasks, and filtering the activity feed without switching tabs.",
 "best_for": "mid-market sales teams (20+ reps) who'll actually adopt the full AI-prospecting, multichannel and deliverability stack in one vendor",
 "skip_if": "you're a small team or solo — Apollo starts around $49/user/mo with a free plan and covers the basics for a fraction of the price",
 "honest_knock": "It's premium and built for teams that will use the whole all-in-one stack. The independent picture is genuinely strong overall: around 4.6/5 across ~600 G2 reviews, with repeated praise for unusually human-sounding AI messages, ease of use and hands-on support. But data accuracy and email deliverability are the most-cited complaints, and they cluster on European contacts — North American data holds up better than EMEA/APAC. Amplemarket points to its own benchmarks showing competitive accuracy, so weigh both sides and test their data against your own target region in a trial before you commit. Under ~10 reps you'll also pay for features you never touch. The genuinely new bit: it now works inside ChatGPT and Claude. Since June that integration can triage the inbox and update or remove leads rather than just search, so reps can run more of the workflow without leaving the chat. Since July that stretches further. From the same chat a rep can research an account, pull enriched profiles and enrol every contact into one sequence with copy written per person and per step. A GTM Skills Library exposes the rest of the platform the same way. Amplemarket says setup takes under two minutes — that is their figure, not one we timed.",
 "pricing": {
  "status": "public",
  "entry_price": "$600",
  "entry_price_terms": "per month billed annually (2 users)",
  "from_price_usd_month": 600.0,
  "plans": [
   {
    "name": "Startup",
    "price": "$600/mo (annual term)",
    "includes": "2 users, 13,500 email & 600 phone credits/user/yr, 2 mailboxes, 27,000 contacts"
   },
   {
    "name": "Growth",
    "price": "Custom",
    "includes": "4 users, 35,000 email & 5,000 phone credits/user/yr, 4 mailboxes, 140,000 contacts"
   },
   {
    "name": "Elite",
    "price": "Custom",
    "includes": "10 users, 40,000 email & 9,600 phone credits, 8 mailboxes, 400,000 contacts"
   }
  ],
  "plans_source": "summarised from pricing.notes; every plan name and amount appears verbatim in those notes",
  "notes": "(re-verified 2026-09-14) The only published price is Startup at $600/mo on an annual term, covering 2 users, with additional users available to purchase; Growth and Elite are listed as Custom, so those numbers come from sales rather than the site. All plans include a free trial. Startup covers 13,500 email address credits and 600 phone number credits per user per year, 2 mailboxes per user and 27,000 contacts. Growth lists 4 users, 35,000 email and 5,000 phone credits per user per year, 4 mailboxes and 140,000 contacts. Elite lists 10 users, 40,000 email and 9,600 phone credits, 8 mailboxes and 400,000 contacts. Two gated rows are easy to miss in the comparison table and both start at zero or near it on Startup: Custom Data Requests run 0, 4 and 12 per plan, so a Startup customer cannot ask for a bespoke data pull at all, and Job Change Alerts cover 500, 1,000 and 2,000 contacts. Duo Inbox is marked as an Add-On rather than an included feature, and the MCP row - prospecting and taking action from inside Claude or ChatGPT - is listed as a platform feature with no plan boundary stated.",
  "verified_at": "2026-09-14",
  "source_url": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "per_seat",
   "label": "Per-seat pricing",
   "evidence": "(re-verified 2026-09-14) The only published price is Startup at $600/mo on an annual term, covering 2 users, with additional users available to purchase; Growth and Elite are listed as Custom, so those numbers come from sales rather than the site.",
   "verified_at": "2026-09-14",
   "source_url": null
  },
  {
   "id": "usage_metered",
   "label": "Usage-metered",
   "evidence": "Startup covers 13,500 email address credits and 600 phone number credits per user per year, 2 mailboxes per user and 27,000 contacts.",
   "verified_at": "2026-09-14",
   "source_url": null
  },
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "Duo Inbox is marked as an Add-On rather than an included feature, and the MCP row - prospecting and taking action from inside Claude or ChatGPT - is listed as a platform feature with no plan boundary stated.",
   "verified_at": "2026-09-14",
   "source_url": null
  }
 ],
 "compare_with": {
  "name": "Apollo or ZoomInfo",
  "why": "the cheaper all-rounder and the enterprise data giant"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/amplemarket.json",
  "review": "https://marketingandsalessoftware.com/amplemarket-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/amplemarket/",
  "vendor_site": "https://amplemarket.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://grow.amplemarket.com/ddkfb65s7t1r",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "amplemarket:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "amplemarket:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "amplemarket:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "amplemarket:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Amplemarket MCP: connect the Amplemarket account to Claude or ChatGPT and prospect from inside the conversation — search for people with plain-English filters, enrich contacts, research accounts (tech stack, org structure), check previous touchpoints with a contact, and create or manage lead lists. Their own announcement also shows adding results straight to a list or a sequence. The product server answers on mcp.amplemarket.com/mcp (401 without a token); docs.amplemarket.com/mcp is their Mintlify documentation-search server, not this one.",
   "plan": "Not stated in their own documentation. The announcement says setup takes under a minute and needs no API key — you sign in with your Amplemarket account when prompted — and that the data comes from your own account. No plan requirement or price for the MCP itself is published.",
   "status": "Live",
   "source": "https://www.amplemarket.com/blog/mcp",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "sales_outreach",
  "label": "Outbound sales outreach (cold email and LinkedIn sequences)",
  "why": "An all-in-one AI sales platform: an AI 'Searcher' that turns a plain-English ICP into verified contacts, 100+ contact-level buying-intent signals, and social prospecting from LinkedIn, plus multichannel outreach and deliverability tooling — drawing on a large multi-source contact database it refreshes continuously.",
  "source": "our dossier",
  "phrases": [
   "cold email",
   "cold emails",
   "cold outreach",
   "sales outreach",
   "outbound sales",
   "outbound",
   "email sequences",
   "sales sequences",
   "linkedin outreach",
   "linkedin automation",
   "sales engagement",
   "ai sdr",
   "contact data",
   "b2b data",
   "b2b contact data",
   "lead database",
   "contact database",
   "email finder",
   "find emails",
   "prospect list",
   "prospect lists",
   "lead lists",
   "data enrichment",
   "contact enrichment",
   "sales intelligence"
  ],
  "also": [
   {
    "scope": "b2b_contact_data",
    "label": "B2B contact data and enrichment"
   }
  ]
 }
}