{
 "schema_version": "1.0",
 "id": "adwave",
 "name": "Adwave",
 "research_status": "researched",
 "vendor_domain": "waverunner.adwave.com",
 "category": "Growth & Revenue",
 "task": null,
 "summary": "Advertising platform that plans and runs ads on phones, TV, search and social from your website, paid from a prepaid wallet.",
 "best_for": "small businesses that want ads on phones, TV, search and social planned from their website, paid from a prepaid wallet that cannot go into debt",
 "skip_if": "you want to compare ad formats and results before creating an account, you need a monthly invoice rather than prepaid funding, or you are an agency that needs the licence price upfront",
 "honest_knock": "Most of the product sits behind an account, so we could not see the ad formats, targeting options or reporting before signing up. The agency licence price is not published, and a card top-up costs more than the amount that reaches your wallet.",
 "pricing": {
  "status": "see_details",
  "entry_price": null,
  "entry_price_terms": null,
  "from_price_usd_month": null,
  "plans": null,
  "plans_source": null,
  "notes": "(read 2026-11-09 on waverunner.adwave.com/pricing, the wallet and billing help page) Adwave has no subscription for businesses: you fund a prepaid wallet and live campaigns charge their daily budget from it. A top-up can be any amount from $30 to $50,000, with presets of $100, $250 and $1,000. Card top-ups add the card processing fee on top, so the wallet receives the full amount you chose; bank (ACH) top-ups carry no added fee. Auto-refill is optional, with a default and minimum refill of $100. The page says the daily budget is the whole media bill, there are no hidden fees, and tracking, reporting and API access are free. Your first campaign comes with free starter ads; later ad generation and Ad Library extras use published unit prices that you see before you accept. Agencies pay a licence, and the page does not state its price.",
  "verified_at": "2026-11-09",
  "source_url": null,
  "schema_offer": null,
  "source_quotes": null,
  "recent_change": null,
  "price_history": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [],
 "compare_with": {
  "name": "AdCreative.ai",
  "why": "AdCreative.ai is in our directory and focuses on generating ad creatives, while Adwave also places the media. Compare what each charges for the first campaign and who owns the ad accounts afterwards"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/adwave.json",
  "review": "https://marketingandsalessoftware.com/adwave-review.html",
  "marketplace": null,
  "vendor_site": "https://waverunner.adwave.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://www.awin1.com/cread.php?awinmid=125180&awinaffid=2880219",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "not_yet",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": null,
  "growth": null
 },
 "unknowns": [
  "Pricing status is 'see_details': no single public entry price.",
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none.",
  "No computable price rules yet: cost at a given team size cannot be calculated for this product.",
  "Not tested hands-on by us: what the product does comes from the vendor's pages and our reading of them."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": null,
 "open_questions": [
  {
   "question_id": "adwave:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "adwave:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "adwave:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "adwave:minimum_seats",
   "key": "minimum_seats",
   "question": "Is there a minimum number of seats or users on any plan?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": null,
  "agent_checkout": {
   "status": "not_checked",
   "detail": "We could not read the vendor's pages as plain HTML.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 }
}