{
 "schema_version": "1.0",
 "id": "activecampaign",
 "name": "ActiveCampaign",
 "research_status": "researched",
 "vendor_domain": "activecampaign.com",
 "category": "Growth & Revenue",
 "task": "Email marketing & newsletters",
 "summary": "Marketing automation and lifecycle email with a light CRM attached.",
 "best_for": "businesses that want deep marketing automation and lifecycle email tied to a light CRM, and will actually use the automation depth",
 "skip_if": "you just need to send a newsletter — a simpler, cheaper email tool does that without paying for automation you won't touch",
 "honest_knock": "Pricing climbs with contact count and the add-ons (CRM, SMS, extra seats) stack up fast — the sticker Starter price is not what a serious automation setup actually costs. Powerful, but budget for the tier (Plus and up) you'll really use.",
 "pricing": {
  "status": "public",
  "entry_price": "$15",
  "entry_price_terms": "per month billed annually (1 user)",
  "from_price_usd_month": 15.0,
  "plans": null,
  "plans_source": null,
  "notes": "(re-verified 2026-08-17 and again 2026-09-29 in the browser; the figures below are the 'starts at' prices on annual billing, before you pick a contact count) No free plan, trial only. There are four tiers. Starter is from $15/mo with 1 user, limited segmentation and 5 actions per automation. Plus is from $49/mo with 1 user, standard segmentation, unlimited automation actions and landing pages. Pro is from $79/mo with 3 users, advanced segmentation, predictive and conditional content and attribution tracking. Enterprise is from $145/mo with 5 users, premium segmentation, SSO, custom objects and a dedicated account team. Your email send allowance is a multiple of your contact count — 10x on Starter and Plus, 12x on Pro, 15x on Enterprise. The bill then scales with list size, and the ladder only renders after you select a contact count: at 10,000 contacts on 2026-09-29 it read Starter $149, Plus $189, Pro $375 and Enterprise $589 a month on annual billing. A separate Email + WhatsApp plan starts at $112 (Plus), $142 (Pro) and $284 (Enterprise) a month, each with up to 5 WhatsApp lines. CRM pipelines, SMS and extra users remain paid add-ons. Read again on 9 October 2026 with the contact selector, billed annually (the page offers no monthly option). Starter $15 at 1,000, $39 at 2,500, $79 at 5,000, $109 at 7,500, $149 at 10,000, $231 at 15,000, $311 at 20,000, $391 at 25,000 contacts, and 'Only available on plans with 25,000 contacts or less'. Plus $49 at 1,000, $95 at 2,500, $145 at 5,000, $169 at 7,500, $189 at 10,000, $265 at 15,000, $329 at 20,000, $389 at 25,000, $449 at 30,000, $549 at 40,000, $609 at 50,000. Pro $79 at 1,000, $149 at 2,500, $205 at 5,000, $289 at 7,500, $375 at 10,000, $465 at 15,000, $549 at 20,000, $629 at 25,000, $709 at 30,000, $879 at 40,000, $969 at 50,000. Enterprise $145 at 1,000, $255 at 2,500, $375 at 5,000, $479 at 7,500, $589 at 10,000, $689 at 15,000, $785 at 20,000, $879 at 25,000, $949 at 30,000, $1,095 at 40,000, $1,169 at 50,000. Above 50,000 contacts the page shows no price.",
  "verified_at": "2026-10-09",
  "source_url": "https://www.activecampaign.com/pricing",
  "schema_offer": null,
  "source_quotes": null
 },
 "free_plan": false,
 "free_plan_evidence": null,
 "cost_traps": [
  {
   "id": "addons_extra",
   "label": "Key features are paid add-ons",
   "evidence": "CRM pipelines, SMS and extra users remain paid add-ons.",
   "verified_at": "2026-10-09",
   "source_url": "https://www.activecampaign.com/pricing"
  },
  {
   "id": "annual_lock",
   "label": "Annual commitment",
   "evidence": "(re-verified 2026-08-17 and again 2026-09-29 in the browser; the figures below are the 'starts at' prices on annual billing, before you pick a contact count) No free plan, trial only.",
   "verified_at": "2026-10-09",
   "source_url": "https://www.activecampaign.com/pricing"
  }
 ],
 "compare_with": {
  "name": "Mailchimp or Brevo",
  "why": "simpler, cheaper email tools"
 },
 "links": {
  "record": "https://aibuildermarketplace.com/api/v1/products/activecampaign.json",
  "review": "https://marketingandsalessoftware.com/activecampaign-review.html",
  "marketplace": "https://aibuildermarketplace.com/marketplace/activecampaign/",
  "vendor_site": "https://activecampaign.com"
 },
 "purchase": {
  "seller": "the vendor",
  "how": "AIBuilder Marketplace does not sell this software. Sign up, start a trial or buy on the vendor's site.",
  "handoff_url": "https://try.activecampaign.com/h07gxhkcy8v7",
  "affiliate": true,
  "disclosure": "Where purchase.affiliate is true, purchase.handoff_url is an affiliate link: AIBuilder Marketplace may earn a commission at no extra cost to the buyer. Commission never changes what a record says, and products are not ranked by commission. Where it is false the link is the vendor's plain site."
 },
 "provenance": {
  "research": "hand-researched dossier, read on the vendor's own pages",
  "researched_since": "2026-07",
  "method": "https://aibuildermarketplace.com/how-we-review/",
  "license": "CC BY 4.0. Credit 'AIBuilder Marketplace' with a link to https://aibuildermarketplace.com/atlas/.",
  "note": "A rebuild is not a new measurement: pricing.verified_at is the date that matters."
 },
 "cost": {
  "status": "available",
  "engine": "https://aibuildermarketplace.com/agents/#cost",
  "rules": {
   "currency": "USD",
   "unit": "contact",
   "axis": "contacts",
   "plans": [
    {
     "id": "starter",
     "name": "Starter",
     "model": "ladder",
     "monthly_status": "unknown",
     "rungs": [
      {
       "units": 1000,
       "annual_month": 15
      },
      {
       "units": 2500,
       "annual_month": 39
      },
      {
       "units": 5000,
       "annual_month": 79
      },
      {
       "units": 7500,
       "annual_month": 109
      },
      {
       "units": 10000,
       "annual_month": 149
      },
      {
       "units": 15000,
       "annual_month": 231
      },
      {
       "units": 20000,
       "annual_month": 311
      },
      {
       "units": 25000,
       "annual_month": 391
      }
     ],
     "evidence": "Read again on 9 October 2026 with the contact selector, billed annually (the page offers no monthly option). Starter $15 at 1,000, $39 at 2,500, $79 at 5,000, $109 at 7,500, $149 at 10,000, $231 at 15,000, $311 at 20,000, $391 at 25,000 contacts, and 'Only available on plans with 25,000 contacts or less'. Plus $49 at 1,000, $95 at 2,500, $145 at 5,000, $169 at 7,500, $189 at 10,000, $265 at 15,000, $329 at 20,000, $389 at 25,000, $449 at 30,000, $549 at 40,000, $609 at 50,000. Pro $79 at 1,000, $149 at 2,500, $205 at 5,000, $289 at 7,500, $375 at 10,000, $465 at 15,000, $549 at 20,000, $629 at 25,000, $709 at 30,000, $879 at 40,000, $969 at 50,000. Enterprise $145 at 1,000, $255 at 2,500, $375 at 5,000, $479 at 7,500, $589 at 10,000, $689 at 15,000, $785 at 20,000, $879 at 25,000, $949 at 30,000, $1,095 at 40,000, $1,169 at 50,000. Above 50,000 contacts the page shows no price."
    },
    {
     "id": "plus",
     "name": "Plus",
     "model": "ladder",
     "monthly_status": "unknown",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 1000,
       "annual_month": 49
      },
      {
       "units": 2500,
       "annual_month": 95
      },
      {
       "units": 5000,
       "annual_month": 145
      },
      {
       "units": 7500,
       "annual_month": 169
      },
      {
       "units": 10000,
       "annual_month": 189
      },
      {
       "units": 15000,
       "annual_month": 265
      },
      {
       "units": 20000,
       "annual_month": 329
      },
      {
       "units": 25000,
       "annual_month": 389
      },
      {
       "units": 30000,
       "annual_month": 449
      },
      {
       "units": 40000,
       "annual_month": 549
      },
      {
       "units": 50000,
       "annual_month": 609
      }
     ],
     "evidence": "Read again on 9 October 2026 with the contact selector, billed annually (the page offers no monthly option). Starter $15 at 1,000, $39 at 2,500, $79 at 5,000, $109 at 7,500, $149 at 10,000, $231 at 15,000, $311 at 20,000, $391 at 25,000 contacts, and 'Only available on plans with 25,000 contacts or less'. Plus $49 at 1,000, $95 at 2,500, $145 at 5,000, $169 at 7,500, $189 at 10,000, $265 at 15,000, $329 at 20,000, $389 at 25,000, $449 at 30,000, $549 at 40,000, $609 at 50,000. Pro $79 at 1,000, $149 at 2,500, $205 at 5,000, $289 at 7,500, $375 at 10,000, $465 at 15,000, $549 at 20,000, $629 at 25,000, $709 at 30,000, $879 at 40,000, $969 at 50,000. Enterprise $145 at 1,000, $255 at 2,500, $375 at 5,000, $479 at 7,500, $589 at 10,000, $689 at 15,000, $785 at 20,000, $879 at 25,000, $949 at 30,000, $1,095 at 40,000, $1,169 at 50,000. Above 50,000 contacts the page shows no price."
    },
    {
     "id": "pro",
     "name": "Pro",
     "model": "ladder",
     "monthly_status": "unknown",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 1000,
       "annual_month": 79
      },
      {
       "units": 2500,
       "annual_month": 149
      },
      {
       "units": 5000,
       "annual_month": 205
      },
      {
       "units": 7500,
       "annual_month": 289
      },
      {
       "units": 10000,
       "annual_month": 375
      },
      {
       "units": 15000,
       "annual_month": 465
      },
      {
       "units": 20000,
       "annual_month": 549
      },
      {
       "units": 25000,
       "annual_month": 629
      },
      {
       "units": 30000,
       "annual_month": 709
      },
      {
       "units": 40000,
       "annual_month": 879
      },
      {
       "units": 50000,
       "annual_month": 969
      }
     ],
     "evidence": "Read again on 9 October 2026 with the contact selector, billed annually (the page offers no monthly option). Starter $15 at 1,000, $39 at 2,500, $79 at 5,000, $109 at 7,500, $149 at 10,000, $231 at 15,000, $311 at 20,000, $391 at 25,000 contacts, and 'Only available on plans with 25,000 contacts or less'. Plus $49 at 1,000, $95 at 2,500, $145 at 5,000, $169 at 7,500, $189 at 10,000, $265 at 15,000, $329 at 20,000, $389 at 25,000, $449 at 30,000, $549 at 40,000, $609 at 50,000. Pro $79 at 1,000, $149 at 2,500, $205 at 5,000, $289 at 7,500, $375 at 10,000, $465 at 15,000, $549 at 20,000, $629 at 25,000, $709 at 30,000, $879 at 40,000, $969 at 50,000. Enterprise $145 at 1,000, $255 at 2,500, $375 at 5,000, $479 at 7,500, $589 at 10,000, $689 at 15,000, $785 at 20,000, $879 at 25,000, $949 at 30,000, $1,095 at 40,000, $1,169 at 50,000. Above 50,000 contacts the page shows no price."
    },
    {
     "id": "enterprise",
     "name": "Enterprise",
     "model": "ladder",
     "monthly_status": "unknown",
     "beyond": "unknown",
     "rungs": [
      {
       "units": 1000,
       "annual_month": 145
      },
      {
       "units": 2500,
       "annual_month": 255
      },
      {
       "units": 5000,
       "annual_month": 375
      },
      {
       "units": 7500,
       "annual_month": 479
      },
      {
       "units": 10000,
       "annual_month": 589
      },
      {
       "units": 15000,
       "annual_month": 689
      },
      {
       "units": 20000,
       "annual_month": 785
      },
      {
       "units": 25000,
       "annual_month": 879
      },
      {
       "units": 30000,
       "annual_month": 949
      },
      {
       "units": 40000,
       "annual_month": 1095
      },
      {
       "units": 50000,
       "annual_month": 1169
      }
     ],
     "evidence": "Read again on 9 October 2026 with the contact selector, billed annually (the page offers no monthly option). Starter $15 at 1,000, $39 at 2,500, $79 at 5,000, $109 at 7,500, $149 at 10,000, $231 at 15,000, $311 at 20,000, $391 at 25,000 contacts, and 'Only available on plans with 25,000 contacts or less'. Plus $49 at 1,000, $95 at 2,500, $145 at 5,000, $169 at 7,500, $189 at 10,000, $265 at 15,000, $329 at 20,000, $389 at 25,000, $449 at 30,000, $549 at 40,000, $609 at 50,000. Pro $79 at 1,000, $149 at 2,500, $205 at 5,000, $289 at 7,500, $375 at 10,000, $465 at 15,000, $549 at 20,000, $629 at 25,000, $709 at 30,000, $879 at 40,000, $969 at 50,000. Enterprise $145 at 1,000, $255 at 2,500, $375 at 5,000, $479 at 7,500, $589 at 10,000, $689 at 15,000, $785 at 20,000, $879 at 25,000, $949 at 30,000, $1,095 at 40,000, $1,169 at 50,000. Above 50,000 contacts the page shows no price."
    }
   ],
   "notes": [
    "Billed annually; the pricing page offers no monthly option. Starter stops at 25,000 contacts."
   ],
   "rules_verified_at": "2026-10-09"
  },
  "growth": {
   "annual": {
    "product_id": "activecampaign",
    "currency": "USD",
    "axis": "contacts",
    "unit": "contact",
    "billing": "annual",
    "rows": [
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      "units": 1,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
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       "enterprise": 145.0
      }
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       "enterprise": 145.0
      }
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      }
     },
     {
      "units": 20,
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      "cheapest_plan_name": "Starter",
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      "billed": null,
      "ranges": [],
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       "pro": 79.0,
       "enterprise": 145.0
      }
     },
     {
      "units": 25,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
      "total_month": 15.0,
      "billed": null,
      "ranges": [],
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       "enterprise": 145.0
      }
     },
     {
      "units": 50,
      "cheapest_plan": "starter",
      "cheapest_plan_name": "Starter",
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      "billed": null,
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      }
     },
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       "enterprise": 145.0
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   },
   "monthly": {
    "product_id": "activecampaign",
    "currency": "USD",
    "axis": "contacts",
    "unit": "contact",
    "billing": "monthly",
    "rows": [
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      "ranges": [],
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       "pro": "price_unknown_on_billing",
       "enterprise": "price_unknown_on_billing"
      }
     },
     {
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      }
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       "enterprise": "price_unknown_on_billing"
      }
     },
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       "pro": "price_unknown_on_billing",
       "enterprise": "price_unknown_on_billing"
      }
     },
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     },
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     },
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       "starter": "price_unknown_on_billing",
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       "pro": "price_unknown_on_billing",
       "enterprise": "price_unknown_on_billing"
      }
     },
     {
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      "cheapest_plan": null,
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      "ranges": [],
      "per_plan": {
       "starter": "price_unknown_on_billing",
       "plus": "price_unknown_on_billing",
       "pro": "price_unknown_on_billing",
       "enterprise": "price_unknown_on_billing"
      }
     },
     {
      "units": 100,
      "cheapest_plan": null,
      "cheapest_plan_name": null,
      "total_month": null,
      "billed": null,
      "ranges": [],
      "per_plan": {
       "starter": "price_unknown_on_billing",
       "plus": "price_unknown_on_billing",
       "pro": "price_unknown_on_billing",
       "enterprise": "price_unknown_on_billing"
      }
     }
    ],
    "switch_points": [],
    "conflicts": [],
    "unknowns": []
   }
  }
 },
 "unknowns": [
  "Plan-by-plan prices are not structured in this record yet; pricing.notes has the full text.",
  "Contract terms (cancellation, data export, data location, minimum seats) are not researched as separate fields; pricing.notes mentions them only where the vendor's pricing page does.",
  "Being verified: free trial and refund terms are not yet matched to a verbatim line on the vendor's own pages. Not matched does not mean there is none."
 ],
 "verification": {
  "price": "read",
  "free_trial": "being_verified",
  "refund": "being_verified"
 },
 "status_page": null,
 "task_evidence": {
  "structured_checks": [
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T01",
    "task": "Ask about past campaigns on an empty account",
    "result": "passed_in_this_test",
    "raw_result": "pass",
    "result_after_repairs": null,
    "detail": "'It looks like there aren't any campaigns on record for the past 12 months, so I don't have performance data to compare just yet.' Then five general email ideas. No made-up results.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T02",
    "task": "Build a Brand Kit from our website",
    "result": "partial_in_this_test",
    "raw_result": "partial",
    "result_after_repairs": null,
    "detail": "Voice and tone, mission and colours (#3b82f6, #93c5fd) match our site. Industry list includes Finance. No logo imported, yet a blue 'N' logo was stored as logo-light.png and appeared in every email it later wrote. Competitors picked: lindy.ai (a tool we review), missiveapp.com and getalai.com (not in our catalogue); none is a competitor of a review site. The kit only showed after reopening the Brand Kits page. Our server log: ActiveCampaign-SiteScraper/1.0 and a headless Chrome fetched / and /b2b/ (HTTP 200); a third client read robots.txt and three sitemaps.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T03",
    "task": "Campaign from one of our test pages (run 1)",
    "result": "passed_in_this_test",
    "raw_result": "pass",
    "result_after_repairs": null,
    "detail": "Subject 'One deck added 9 numbers'. Ten figures in the email (0, 1, 3, 9, 14, 15, 28, 2025, 2026, 250,000); all ten are on the source page and none was added. Button links to the right page; our affiliate disclosure carried over correctly. While writing, the chat said 'I ran into a problem reading [the URL] ... so I haven't built anything yet'.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T04",
    "task": "Same prompt again, new conversation (run 2)",
    "result": "partial_in_this_test",
    "raw_result": "partial",
    "result_after_repairs": null,
    "detail": "Different layout (four stat blocks) and subject 'One AI deck added 9 numbers'. All eight figures are on the source page. One sentence is not: 'Beautiful.ai and Prezi had chart and axis issues too.' Our test recorded Prezi's chart as drawn to scale, and the same email later says 'Prezi. Numbers and charts right'. The chat's summary listed stat blocks and a link to our methodology page that are not in the email. It did flag that a postal address is required before sending and that its suggested send time had passed.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T05",
    "task": "Translate the run 2 campaign into Dutch",
    "result": "partial_in_this_test",
    "raw_result": "partial",
    "result_after_repairs": null,
    "detail": "'Rewrote 21 blocks, added 1 block': the English campaign was replaced, not kept as a separate language version. Fluent Dutch, 250,000 written the Dutch way as 250.000. Errors: typo in the preheader (deelink for deellink), 'the ask' rendered as 'de vraag' (the question), 'Price-trapvlag' left half in English, a new footer link left in English ('Manage preferences'), and the unsupported Prezi sentence translated along with the rest. The chat said numbers were unchanged.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T06",
    "task": "Generate a header image",
    "result": "failed_in_this_test",
    "raw_result": "fail",
    "result_after_repairs": null,
    "detail": "In the campaign chat: 'I couldn't use what I was given for that.' In a new chat: 'I'm not able to generate or create images directly', suggesting DALL-E, Midjourney or Adobe Firefly. The image generator in Email > Content (Content Manager) showed 'This may take up to 20 seconds...' and returned no image in four attempts between 08:24 and 08:54 UTC (waited 187, 131, 129 and 90 seconds), with brand personalisation on and off, nor in a fifth at 09:30 UTC (131 seconds).",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T07",
    "task": "Build a welcome automation",
    "result": "passed_in_this_test",
    "raw_result": "pass",
    "result_after_repairs": null,
    "detail": "Trigger 'Contact subscribes to list newsletter signup' (a list it created), email, wait 3 days, email, wait 3 days, email, end. No duplicate steps, every step editable, left inactive. Sender set to our address. Subject of email 1: 'Your 490+ honestly reviewed AI and business tools are here' (our homepage says 490 reviews; the plus sign is its own). Each email carries the warning 'An address is needed in order to send this email'.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T08",
    "task": "Schedule a daily report",
    "result": "partial_in_this_test",
    "raw_result": "partial",
    "result_after_repairs": null,
    "detail": "First attempt sent only the /schedule-task tag and returned 'A network error occurred'. Second attempt: task 'Daily competitor and account summary', daily 08:00 Europe/Amsterdam, report emailed to us. Its own task text reads 'review g2.com, capterra.com, trustradius.com for Brand Kit mentions', which is not quite what we asked. 'Run now to preview' had not loaded after 288 seconds. Activated; first run 2026-10-01 08:00 Amsterdam. First report: email 'Your Daily competitor and account summary is ready', received 2026-10-01 by 08:15 Amsterdam. Account part: 5 draft campaigns, 1 contact, 0 CRM deals, no automation events, 'expected for a brand-new, unsent account' (we did not recount the drafts in the account). Competitor part: it reported G2, Capterra and TrustRadius news (a G2 buyer-intent release, a Capterra construction report, TrustRadius awards) and that none mentioned AIBuilder Marketplace. The three Brand Kit competitors (lindy.ai, missiveapp.com, getalai.com) were not mentioned. It followed its own task text, not our prompt.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T09",
    "task": "Compare the account with industry benchmarks",
    "result": "passed_in_this_test",
    "raw_result": "pass",
    "result_after_repairs": null,
    "detail": "Zero sends, so nothing to compare, and it said so. It used the industry 'Computers, Electronics & Technology' from the Brand Kit, not the 'Media / Publishing' we chose at sign-up. The benchmark lookup returned no industry-specific figures; it showed general ranges from two ActiveCampaign blog posts (open rate 20-25%, click-through 2-5%, 3-5% for B2B/SaaS) and wrote that it would not invent the rest.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "T10",
    "task": "Automation health check",
    "result": "partial_in_this_test",
    "raw_result": "partial",
    "result_after_repairs": null,
    "detail": "Flagged that the automation is inactive and has had no contacts. Did not flag that all three emails still need a postal address, or that no form or import feeds the list it created. Called multi-entry 'appropriate for a welcome series'.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": "X01",
    "task": "AI Actions Library in an automation",
    "result": "not_available_on_tested_plan",
    "raw_result": "not_in_trial",
    "result_after_repairs": null,
    "detail": "'Upgrade to use AI Actions. AI Actions require Activities to use. Get started by upgrading your account, then adding Activities to your plan.' Summarize, Analyze, Translate, Classify intent, Determine sentiment and Build your own action all carry the upgrade mark.",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": null,
    "task": "deliverability and real sends",
    "result": "not_tested",
    "result_after_repairs": null,
    "detail": "listed as not covered by this test",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": null,
    "task": "content performance with send history",
    "result": "not_tested",
    "result_after_repairs": null,
    "detail": "listed as not covered by this test",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": null,
    "task": "Starter and Plus plan limits",
    "result": "not_tested",
    "result_after_repairs": null,
    "detail": "listed as not covered by this test",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": null,
    "task": "SMS, WhatsApp",
    "result": "not_tested",
    "result_after_repairs": null,
    "detail": "listed as not covered by this test",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": null,
    "task": "connectors, including the ActiveCampaign connector for Claude and ChatGPT",
    "result": "not_tested",
    "result_after_repairs": null,
    "detail": "listed as not covered by this test",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   },
   {
    "source": "study",
    "study": {
     "slug": "activecampaign-active-intelligence-new-account",
     "title": "Active Intelligence 3.0: Wavelength on a brand-new ActiveCampaign account (hands-on test)",
     "page": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/",
     "run_date": "2026-09-30",
     "method": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/#method",
     "data": "https://aibuildermarketplace.com/research/activecampaign-active-intelligence-new-account/"
    },
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "plan": "new ActiveCampaign account created 2026-09-30 on the 14-day free trial; ActiveCampaign help centre 'Free trial capabilities' (updated 2026-07-07): trial matches Pro plan features, includes Active Intelligence, 1 user, up to 100 email sends",
    "task_id": null,
    "task": "repeat runs beyond the campaign prompt",
    "result": "not_tested",
    "result_after_repairs": null,
    "detail": "listed as not covered by this test",
    "affiliate": "affiliate programme via PartnerStack, we may be paid; this page is also our entry in ActiveCampaign's Active Intelligence 3.0: Wavelength content contest (USD 125 if selected)",
    "in_catalog": true,
    "applies_to": "the product as it was on run_date, on the plan stated; a later version inherits nothing"
   }
  ],
  "sessions": [
   {
    "source": "session",
    "product_name": "ActiveCampaign",
    "product_id": "activecampaign",
    "run_date": "2026-09-30",
    "session_type": "hands_on",
    "what": "On 30 September 2026 we opened a new ActiveCampaign account on the 14-day free trial, which carries the Pro plan's features, and gave Active Intelligence 3.0: Wavelength ten tasks: a brand kit from our website, a campaign from one of our test pages (twice), a Dutch translation, an image, a welcome automation, a daily scheduled task, industry benchmarks and an automation health check. We checked every result against our own pages, saved before it read them.",
    "findings": [
     "On the empty account it said plainly that there were no campaigns in the past 12 months and no sends to compare with benchmarks, instead of inventing a best performer or figures.",
     "Given one of our test pages, it wrote a complete campaign in about three minutes. All ten figures in it came from the page and none was added. The same prompt in a new conversation produced a different layout with one sentence the page does not support.",
     "The Brand Kit it built from our homepage matched our voice, mission and colours, but it saved a blue 'N' logo that is not ours, which then appeared in every email, and it picked products we review as competitors.",
     "The Dutch translation was fluent and wrote 250,000 as 250.000, but it replaced the English campaign and left a typo in the preheader and one mistranslated term.",
     "It built a clean welcome automation (three emails, two three-day waits) in about a minute. Its health check then flagged the inactive status but missed that every email still needed a postal address and that nothing fed the new list.",
     "The chat said it could not generate images, and the image generator in the Content Manager returned nothing in five attempts on 30 September 2026, nor in three more on 3 and 5 October. The AI Actions Library is locked in the trial until you buy Activities.",
     "The daily scheduled task sent its first report on 1 October 2026. It described the new account and reported news from G2, Capterra and TrustRadius, the competitors we had saved in the Brand Kit before creating the task. Its task description asked for Brand Kit mentions on those sites, which differed from our request for competitor news."
    ],
    "not_tested": "One account. The main session ran on 30 September 2026, the first scheduled report was checked on 1 October, and image generation was retried on 3 and 5 October. Real sends, deliverability, performance with a send history, and the limits of Starter and Plus were not tested.",
    "report": "/research/activecampaign-active-intelligence-new-account/",
    "disclosure": null,
    "evidence_status": null,
    "result": "reported",
    "note": "Findings as written up after the session; no pass/fail per task was scored.",
    "in_catalog": true
   }
  ]
 },
 "open_questions": [
  {
   "question_id": "activecampaign:cancellation_terms",
   "key": "cancellation_terms",
   "question": "Can a customer cancel at any time, and what happens to an annual plan that is cancelled mid-term?",
   "status": "open"
  },
  {
   "question_id": "activecampaign:data_export",
   "key": "data_export",
   "question": "Which data can a customer export, in which formats, on which plans?",
   "status": "open"
  },
  {
   "question_id": "activecampaign:data_location",
   "key": "data_location",
   "question": "Where is customer data stored, and can a customer choose the region?",
   "status": "open"
  },
  {
   "question_id": "activecampaign:monthly_billing",
   "key": "monthly_billing",
   "question": "Which plans can be bought month to month, and at what price?",
   "status": "open"
  }
 ],
 "vendor_answers": [],
 "agent_channels": {
  "vendor_mcp": {
   "what": "Hosted remote server: read and update contacts, tags, custom fields, lists and automations. You copy your own MCP URL from your developer settings.",
   "plan": "Their help centre states the MCP server is available on all plan tiers.",
   "status": "Live",
   "source": "https://help.activecampaign.com/hc/en-us/articles/21100838757788-Introducing-the-ActiveCampaign-MCP-Server",
   "checked": "2026-07-28",
   "note": "The vendor's own MCP server, from our MCP research; it works with your own account at the vendor."
  },
  "agent_checkout": {
   "status": "not_found",
   "detail": "No explicit support for purchases by AI agents on the vendor's own pages.",
   "checked_at": "2026-10-07",
   "method": "homepage, /pricing and the pricing page we cite, read as plain HTML (no JavaScript) and searched for explicit support of purchases by AI agents: Agentic Commerce Protocol, Instant Checkout, Agent Payments Protocol, buy in ChatGPT, agentic checkout"
  }
 },
 "task_scope": {
  "scope": "email_marketing",
  "label": "Email marketing to your own subscribers",
  "why": "Marketing automation and lifecycle email with a light CRM attached.",
  "source": "our dossier",
  "phrases": [
   "email marketing",
   "newsletter",
   "newsletters",
   "email newsletter",
   "email campaigns",
   "marketing emails",
   "mailing list",
   "email list",
   "autoresponder",
   "email marketing platform",
   "crm",
   "a crm",
   "sales crm",
   "simple crm",
   "small business crm",
   "customer relationship management",
   "pipeline management",
   "track deals",
   "manage deals",
   "contact management"
  ],
  "also": [
   {
    "scope": "crm",
    "label": "CRM (contacts, deals and pipeline)"
   }
  ]
 },
 "feature_evidence": {
  "features": {
   "automation": {
    "label": "Automations (workflows)",
    "phrases": [
     "automation",
     "automations",
     "marketing automation",
     "email automation",
     "email automations",
     "workflow automation",
     "sales automation",
     "automated workflows",
     "visual automations"
    ]
   },
   "landing_pages": {
    "label": "Landing pages",
    "phrases": [
     "landing pages",
     "landing page",
     "landing page builder"
    ]
   }
  },
  "evidence": [
   {
    "feature": "automation",
    "plans": [
     "Starter",
     "Plus",
     "Pro",
     "Enterprise"
    ],
    "quote": "Marketing automation",
    "context": "Key feature on all four plans, but Starter is limited to '5 actions per automation'; Plus and up list 'Unlimited automation actions'.",
    "source": "https://www.activecampaign.com/pricing",
    "read_on": "2026-10-07"
   },
   {
    "feature": "landing_pages",
    "plans": [
     "Plus",
     "Pro",
     "Enterprise"
    ],
    "quote": "Landing pages",
    "context": "Key feature on Plus, Pro and Enterprise; not listed for Starter.",
    "source": "https://www.activecampaign.com/pricing",
    "read_on": "2026-10-07"
   }
  ],
  "note": "From the vendor's own pages, with plan, source and reading date. Documented by the vendor, not tested by us; our own tests are in task_evidence."
 }
}